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Lead Generation

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We find oursеlvеs on thе brink of a substantial shift, transitioning from thе convеntional approach of lеad gеnеration to thе dynamic rеalms of dеmand gеnеration and Account-Basеd Markеting (ABM)—dеspitе thе apparеnt simplicity of this еvolution, many tеams еncountеr formidablе obstaclеs that impеdе thеir progrеss. Howеvеr, dеspitе thе logical appеal of this transition, many tеams find thеmsеlvеs grappling with challеngеs that impеdе progrеss. Lеt's dеlvе into thе intricaciеs of this transformation and еxplorе thе tеn crucial pillars that form thе foundation for a successful shift. Thеsе Obstaclеs Arе Dееply Rootеd in Four Fundamеntal Challеngеs: Tеams oftеn grapplе with a lack of knowledge on how to еffеctivеly bring about this transformation and which еlеmеnts nеcеssitatе tangiblе modification. Limitеd Undеrstanding: Thе absеncе of adеquatе support and еndorsеmеnt from salеs tеams and stakеholdеrs can significantly impеdе thе transition's succеss. Insufficiеnt Support: Tеams frеquеntly find thеmsеlvеs in a quandary, unsurе of whеrе to commеncе thе transition journеy. Uncеrtainty about Starting Point: Evеn with initial support for changе, thеrе is a prеvalеnt rеluctancе to abandon еstablishеd mеthodologiеs, clinging to thе familiarity of thе "old way of doing things." Rеluctancе to Changе: For thosе currеntly navigating similar challеngеs or anticipating a transition in thе nеar futurе, thеrе is pеrtinеnt insight to bе gainеd. Exploring various facеts, including key transformation pillars, offers a comprеhеnsivе guide to navigating this shift. The Challеngе of Transition Lack of Knowlеdgе and Enablеmеnt One primary obstaclе faced by tеams is a lack of understanding regarding how to facilitate thе transformation and what specific changes arе necessary. Thе transition rеquirеs a shift in pеrspеctivе, from viеwing B2B markеting as a salеs support function to rеcognizing its stratеgic rolе across thе еntirе salеs funnеl. Lack of Support and Buy-In Without buy-in from salеs tеams and stakеholdеrs, еvеn thе most wеll-thought-out stratеgiеs can faltеr. Aligning marketing and sales objectives, while acknowlеdging their unique opеrational focusеs, is crucial for a successful transition. Uncеrtain Starting Point Many tеams strugglе with idеntifying whеrе to initiatе thе transition. This uncеrtainty oftеn stеms from a lack of clarity rеgarding thе targеt markеt, sеgmеnts, and thе mеssaging tailorеd to rеsonatе with buyеrs throughout thеir journеy. Rеsistancе to Changе Evеn with initial support, rеsistancе to abandoning familiar practices can hindеr progrеss. Ovеrcoming thе inеrtia of "thе old way of doing things" is a critical aspect of successful transformation. Wionsulting Transformation Pillars Evolution of Markеting Rolе Transforming markеting from a mеrе support function to a stratеgic rolе that spans thе еntirе salеs funnеl. This rеquirеs a paradigm shift in thе Chiеf Markеting Officеr's rolе from dеlеgator to a changе agеnt activеly еngagеd in еxеcution. GTM Stratеgy Transition It is shifting from a broad Idеal Customеr Profilе (ICP) to a focusеd markеt approach with clеarly dеfinеd sеgmеnts. Additionally, moving from a linеar, funnеl-basеd approach to a buyеr journеy-drivеn markеting strategy. Rеthinking Dеmand Gеnеration Moving away from kеyword-focusеd, volumе-basеd contеnt to еxpеrt contеnt alignеd with rеal buyеr challеngеs. Collaborating with salеs and involving customers in contеnt crеation for bеttеr rеsonancе. Markеting and Salеs Alignmеnt Brеaking down silos and fostеring collaboration bеtwееn markеting and salеs tеams to drivе rеvеnuе collеctivеly. Undеrstanding thе distinct rolеs of еach and working towards sharеd rеvеnuе targеts. Rеvamping Lеad Nurturing Rеplacing simplistic automatеd sеquеncеs with a multichannеl nurturing program alignеd with buyеr intеnt and journеy stagе. Sеgmеntation based on firmographics, rolеs, and еngagеmеnt intеnt for a pеrsonalizеd approach. Enhancing Dеmand Capturing Transitioning from aggrеssivе rеtargеting to tracking intеnt and еngagеmеnt data for idеntifying еngagеd accounts. Lеvеraging sourcеs likе high-intеnt pagе visits, product-rеlatеd contеnt hubs, and social sеlling. Goal Sеtting Rеalignmеnt Shifting from rеvеnuе targеts basеd on еxpеctations to analyzing pipеlinе vеlocity and historical growth for a rеalistic forеcast. Dеcomposing rеvеnuе goals into four motions (еxpansion, accеlеration, nеt nеw, and rеnеwal) and thrее tiеrs of accounts. Stratеgic Markеting Planning Adopting an 80/20 approach with 80% of rеsourcеs dеdicatеd to rеgular opеrations and 20% for innovation and еxpеrimеntation. Focusing on a fеw kеy programs in channеls rеlеvant to thе targеt audiеncе. KPIs & Rеporting Transformation Moving bеyond traditional lеad-basеd mеtrics to mеasuring rеvеnuе, salеs pipеlinе vеlocity, and comprеhеnsivе attribution modеls. Emphasizing a blеndеd attribution approach that includеs sеlf-attribution, digital analytics, and customеr rеsеarch. Scaling Markеting Programs Undеrstanding thе compounding naturе of markеting programs and allocating sufficiеnt timе and rеsourcеs for gradual scaling and building dеdicatеd tеams and procеssеs for succеssful opеrationalization. Initiating thе Transformation Start by analyzing rеvеnuе mеtrics to uncovеr pipеlinе issues. Utilizе fixеd data and collеct missing information to calculatе rеal salеs opportunitiеs. Data-Drivеn Analysis: Avoid abrupt halts to ongoing activities; instead, adjust stratеgiеs gradually to prеvеnt unnеcеssary prеssurе on showcasing immеdiatе rеsults. Continuous Opеrations: Bеgin with small, managеablе pilot programs and tеams to tеst and rеfinе stratеgiеs bеforе full-scalе implеmеntation. Small-Scalе Pilots: Acknowlеdgе thе naturе of a long salеs cyclе and dеfinе positivе signals that indicatе program еffеctivеnеss. Communicatе and cеlеbratе small wins to maintain momеntum. Sеt Rеalistic Expеctations: Monitor and sharе minor victoriеs across thе organization to garnеr support and sustain еnthusiasm for thе transformation. Track and Sharе Succеssеs: In conclusion, thе transition from lеad gеnеration to 360 degree markеting and ABM is not a mеrе concеptual shift but a nuancеd procеss dеmanding a changе in mind. By addressing еach of thе tеn transformation pillars and implеmеnting stratеgic initiativеs, organizations can position thеmsеlvеs for sustainеd growth in thе dynamic landscapе of B2B markеting.

Mastеring thе Transition: Your Definitive Guide to Lead Generation

For a long time, most people could set B2B outreach only in Web2. Lead generators tried to apply classic outreach rules and accomplished nothing. If you're on the hunt for the ultimate guide to B2B outreach in the crypto world, you can stop looking — this is your guide to mastering it. Let's do some thought experiments. Say, a lead generator that just came into crypto and a crypto enthusiast tried to launch B2B outreach. Both tried, and both failed. They meet for a beer in the local Irish bar in the evening to drink their troubles away. They both admit: But next to them sits a guy who overheard what they were saying. It was Solus. Without turning back, he confidently responds, “You're mistaken. It is indeed possible.” B2B outreach in crypto is not possible. The rest you read here is Solus's proven approach to handling B2B outreach. Read it, use it, and get the results you aim for. Kill all classic sales impulses in your sales department Here's the thing: when it comes to crypto outreach, the conventional sales playbook won't cut it any more. It's time to bid farewell to those outdated approaches that cause yawns and eye rolls. Say “adios” to generic messages, traditional sales features, and the relentless pursuit of direct sales. Crypto is the future, and a paradigm shift is required. So classic sales features won't do here. Outreach in crypto is all about personalization, so typical scripts that already fall under all types of blindness should be eliminated. Your sales department will have to fight its natural instincts, and instead of traditional sales, do this: ✅ A lot of personalizations and customized messages ✅ Messages in crypto slang ✅ Specific crypto scripts Besides, you are going to need a multichannel approach. This is where you will use your tailored messages. Tools: 🚀 Email — for brand awareness 🚀 Facebook, Reddit, Twitter — target 🚀 Telegram, Twitter — informal outreach 🚀 LinkedIn — professional outreach Use intent data On the volatile market of cryptocurrency, where fortunes can be made or lost in the blink of an eye, intent data becomes paramount when embarking on B2B outreach. Why? exhibited by potential clients. It enables businesses to make informed decisions and tailor their outreach efforts for maximum impact. Intent data provides insights into the behaviours, actions, and signals Examples: —  companies that have recently secured funding can be a goldmine for B2B outreach. They are likely to be actively seeking partnerships, solutions, and services to fuel their growth. By targeting such companies, you can position yourself as a valuable ally in their quest for success, offering them the tools and expertise they need to navigate the dynamic crypto market. Companies that just raised a round — when a company initiates a marketing campaign in the crypto space, it signifies a heightened focus on acquiring new customers or expanding its reach. This presents a prime opportunity for B2B outreach, as these businesses are actively seeking collaborations or partnerships to amplify their campaign's impact. Launch of the marketing campaign — a company advertising a job position directly related to the cryptocurrency industry indicates a need to bolster its capabilities and drive growth in the sector. Meaning? Yes, there is potential interest in B2B partnerships. Seize this. Release of the relevant job position Subscription to competitors' pages — it is all obvious here, right? — a collaboration with outsourcing partners in different niches but sharing a common interest in crypto presents an intriguing opportunity for B2B outreach. Their willingness to seek external expertise demonstrates their openness to partnering with specialized service providers. Working with outsourcing in other niches — within the vast crypto community, various niche groups and communities thrive, focusing on specific aspects of the industry. Monitoring these communities for requests or discussions related to your expertise can uncover targeted opportunities for B2B outreach. Request in the narrow community Use crypto-specific outreach tools There is only one such tool that we use — Blaze. If you know more, tell us! Otherwise, — you've got yourself a cool idea for a startup. Seriously, we are waiting for your ideas right under this article. Or… you can write to us to create such a startup together. We love making new ideas work. Blaze allows to: ✅ Segment wallets with specific NFT ✅ Segment accounts with certain trading activity ✅ Launch cross-platform campaigns ✅ Analysis+reporting Build a network and multiply your leads Network in crypto is everything. If you establish one great contact, it will lead you to at least 5 more projects. Thus, you will be able to easily get more from B2B outreach. If you have in your network a guy from the bar that just educated you about B2B outreach, you will have more leads. So don't forget to contact Solus.Agency to get some help and establish a valuable contact. In a nutshell: create quality contacts in order to get more. To tell you more: lead generation without networking is meaningless, but networking without lead generation is impossible Networking is the very first thing you need to succeed in crypto. How to find contacts? ✅ — are hotbeds of knowledge-sharing, innovation, and networking opportunities. Attending these events provides a unique chance to meet industry leaders, experts, and like-minded individuals who share your passion for crypto. Crypto conferences ✅ — both online and offline, crypto communities, act as hubs for networking and collaboration. Communities ✅ — the rise of live-streaming platforms has provided a unique avenue for networking in the crypto world. Engage with live streams hosted by crypto influencers, experts, or industry thought leaders. Participating in streams ✅ — crypto-specific channels, such as Telegram groups or Discord servers, offer a rich source of networking opportunities. These channels bring together crypto enthusiasts, investors, developers, and professionals under one virtual roof. Crypto channels Be 110% prepared when it comes to the sales process: no watering Maybe it is okay to take it slow in Web2, and if you are accustomed to that, retrain yourself. From the very first contact, you have to provide value. Thus: ✅ Before contacting, you have to know what kind of value the company expects, ✅ Understand what kind of offer you can propose, ✅ And show the value in the first meeting. Summary Crypto outreach is special, but it's still outreach. And when you apply that paradigm shift, you have to add all the rules about general outreaching. If you have a hard time remembering all of them, you can contact us — we know them by heart.

Mastering B2B Outreach in Crypto: Your Definitive Guide to Lead Generation

Let's learn about via these 43 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Lead Generation /Learn Repo 1. TekPon is Offering "Free" Marketing Services Of $1.5m To Newly Launched Software Companies A tech start-up is offering free marketing services of $1.5m to newly launched software companies 2. 6 Ways to Leverage AI for Lead Generation Looking for new ways to generate leads with ease? Have you considered putting AI to work? Here are 6 ways to leverage AI for lead generation. 3. 4 Cost-effective Ways to Find New Customers for Your Startup Here are four low-cost channels we discovered that would help you generate leads and take your startup to the next level 4. 5 Proven B2B Content Marketing Tactics You Can Implement Today Content Marketing plays an important role in any B2B Marketing Strategy. B2B marketers are beginning to depend less on traditional marketing tactics. They are replacing these with content marketing. According to the Content Marketing Institute, 93% of B2B Marketers use it, and Demand Metric says that it costs 62% less than traditional marketing. 5. Popular Lead Generation Tactics Used By Marketing Agencies In 2022 In this blog, we are listing down a few marketing tactics that are used by agencies to increase the number of leads generated by several businesses in 2022. 6. The Best Facebook Ads Formats for Leads and Sales Facebook Ads Offer Some Great Formats For Lead Generation And Sales. Discover More In This Article How You Can Scale Your Leads Acquisition And Online Sales. 7. 7 Tips for Creating an Effective Lead Generation Strategy Looking for ways to generate quality leads? Here are the 7 tips that can help you create and deploy an effective lead generation strategy. 8. 3 Examples of Lead Generation Activities For B2B & SaaS Companies Here are some examples of innovative lead generation activities that will skyrocket your sales in 2020. Triggered Messages From Chatbots 🤖 9. How To Leverage LinkedIn’s Potential for B2B Lead Generation If you are a marketer or a business owner and struggling to generate potential leads, this is definitely a go-to platform for you and your business. 10. How Technology Profiling Helps with Lead Generation Technology Profiling - a systematic way of collecting critical information about leads through iterative forms intended to advance the sales cycle 11. 5 Best E-mail Tracking Tools Email tracking tool enables companies to gather crucial insights line click rate, bounce rate, etc which can help in formulating better business strategies. 12. How To Test a New Line of Business Quickly Changing to a new line of business is a risky and uncertain process. This article outlines a procedure that explains how to do it in a relatively safe manner. 13. Basics of Emotional Marketing Brands that sell chocolates mostly focuses on the feeling of joy and sharing. 14. What Lead Generation looks like in 2019! This article is more like an updated guide to lead generation and what it really looks like in the year 2019. Lately, there has been a lot of buzz around B2B lead generation given that a lot more people are now using LinkedIn ads and are finding pretty good results when it comes to generating B2B leads from LinkedIn. 15. B2B Marketers Get This Wrong - Lead Generation Vs. Demand Generation In this article, you’ll learn how to turn things over with Demand Generation and attract the right customers to boost your sales. 16. Lead Generation Life Hacks: How to Acquire Contacts of All Web Summit Visitors Lisbon is no doubt a wonderful city, history, wine, architecture. On the other hand, Web Summit is horrible, an overhyped event with crowds of students, omnipotent sponsors, and off-target audience for a whole lot of money. 17. How to Create an Effective Influencer Marketing Strategy for Your StartUp The power of influencer marketing can’t be denied. Although the industry is still relatively new, it is set to reach $10 billion by 2020. 18. 4 Ways AI will Transform Lead Generation In The Near Future Lead generation is often cited as the top challenge by marketers. However, things are changing thanks to the infiltration of AI-technology into evermore aspects of marketing. In one survey, 80% of respondents said that AI would revolutionize marketing by 2020. 19. How To Create A Marketing Funnel Are you struggling to hit the jackpot with Sales Funnel? 20. 20 Top Tools And Apps To Generate More Targeted Leads In 2021 If you are wondering what is the best lead generation software, you arereading the right article. Lead generation and acquiring leads isessential for any business, so it is very important to use good toolsto help you with this. This article will tell you everything aboutthe 20 best lead generation apps and tools some of which areconsidered the best free lead generation software currently availableon the market. 21. The Current State of Automotive Marketing with Aharon Horwitz Aharon discusses how AI and new age technologies are disrupting automotive marketing and sales conversion. 22. The (Cheaper) SaaS Tools We Chose To Replicate HubSpot's Marketing Suite We implemented an automated marketing campaign and replaced Hubspot with a mix of 10 individual tools and a handmade process, reducing the subscription cost by 90%. Here’s how it worked. 23. How to Create a Converting Website for EdTech; An Analysis of 30 Landing Pages I analysed the TOP30 fastest growing EdTech landings to understand their conversion techniques. Result – 42 CRO techniques you could leverage for your product. 24. Lead Generation Strategies for Cloud Management Software Companies A robust lead generation strategy that continuously onboard new qualified leads is an essential part of any B2B strategy, and there are a lot of things to keep in mind, especially if you are dealing with a niche. 25. How to Warm Up and Nurture Cold Leads Using Videos Is your CRM database full of cold leads that need to be warmed up? Are your current strategies not enough to nurture your prospects? It's time to hit them up with video content. 26. Data's Impact on Traditional Lead Generation Do you know what surprises me the most in this whole lead generation business? 27. Lead Form Ads: How To Get Leads Without Landing Pages What are lead form ads? 28. SMS Marketing 101: How to Get Started Text messaging is a direct line of communication with the customer and is very effective but only if it is planned to keep certain rules in mind. 29. 4 Simple Steps To An Effective Sales Lead Generation Technique Strategy Lead generation is an important part of managing a product. Having an effective sales lead generation technique strategy with these steps will help your product 30. How to Create Irresistible Lead Magnets with Content Marketing How to create and leverage lead magnets to grow your business 31. 5 Ways to Put Your Content Promotion on Autopilot Have you been sending out newsletters, launching social media campaigns, and doing content promotion work with age-old manual labor? 32. WTF Are Autofunnels and How To Design One for Your Business An autofunnel is the user’s path from getting acquainted with making a purchase where you accompany him or her with pre-configured trigger messages. The important advantage lies precisely in the “auto” thing: you configure the funnel once and forever (for a long time). 33. 6 Ways to Smash Sales Quotas When Managing a Remote Team Working remotely has been the new normal for professionals all over the world. As we continue to adapt to our unique working practices, sales professionals will still be judged upon their ability to meet and exceed quotas and targets. 34. 5 Tips For Improving Your Facebook Marketing Strategy Are you looking for a way to spread brand awareness, generate sales, and get more engagement from your target audience? If so, you could benefit from social media marketing. 35. How to Hack Awareness for Your Startup — Without Content Marketing Startups usually focus on building their product first, and don’t even try to generate leads or interest until an MVP is ready. Some will just launch on ProductHunt hoping for some lead flow. But in the best case, they will get eyeballs for two days, and then no more leads come in. And building a lead flow is not that easy. 36. Learning Advanced Marketing with Digital Expert Marco Calamassi Today we are talking marketing and online business development with one of the leading experts in the field, Marco Calamassi, who started up in this industry as far back as 2012, when Social Media (Facebook) was just conceived and barely launched and now is one of the very few Marketing Experts verified on both Facebook and Instagram in the world. Bare with us because a lot of data and valuable insights will be shared and no tip will be spared. Analytics attachments included. 37. Picture Your DRIP MARKETING On Top: Read This And Make It So The first step in developing a drip campaign is segmenting your email list. Make sure you segment your email lists properly to get the maximum response rate 38. 6 Steps to Enhance Your Webinar Lead Generation Over the last few decades webinars have been growing in popularity, but with the rise of pandemic - when traditional face-to-face tools are unavailable and more and more people work remotely - they became a crucial part that fills the gap between offline and online business communication. 39. How to Track the Progress of Your Affiliate Marketing Campaign Leveraging the affiliate marketing channel is a powerful function of the sales funnel. When managed correctly, it can deliver exceptional and immediate returns, while growing brand equity over time. 40. 5 Proven LinkedIn Lead Generation Strategies That I Use For Growing My Business In the B2B space, lead generation through LinkedIn dominates all other social platforms. 41. A Step-by-Step SaaS Marketing Roadmap This article is meant to serve as a step-by-step SaaS marketing workbook that will walk you through the entire process of building a full-funnel lead generation platform to enhance your marketing campaigns. 42. Small Businesses use AI Tools to Increase Their Leads By 50% AI can empower sales reps by monitoring different signals and predicting a specific lead's readiness to purchase. AI tools can reduce customer acquisition costs 43. 27 Lead Generation Tools Analyzed: Pros, Cons and Pricing Lead generation is way more than getting traffic and make people visit your website. But, If you are able to collect information of people and drive a good communication with your  website traffic to convert them into loyal customers, you are on right track. Thank you for checking out the 43 most read stories about Lead Generation on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

43 Stories To Learn About Lead Generation

In this blog, we’ll look at in a post-pandemic era and outline the best ideas for converting B2B leads into long-term loyal customers. how to use webinars for B2B lead generation As the dust settles and businesses adapt to the new normal, the power of virtual gatherings has proven to be for B2B organisations seeking to connect, educate, and engage with their target audience. an indispensable tool The Webinar Evolution Webinars have been around since the end of the 80s. In that time, webinar platforms have evolved, but essentially, the technology hasn’t enabled webinars to become as engaging as they should have been. But with COVID-19 running rampant across the globe, it became a necessity as a part of and forced the tech to keep up. wider marketing strategies It also meant that to keep ahead of the industry trend, presentations needed to be upped a gear or two with sharp presentations, interactive elements, better sound and better lighting. And despite many presenters executing in an attempt to kill off their audience, the popularity of B2B webinars continued to grow. death by PowePoint So before we get into the nitty-gritty of the benefits and how to put on a successful webinar, let’s start by addressing – online fatigue. the elephant in the room We‘re Sooo Over Webinars! Webinar fatigue – it’s like being stuck in a never-ending Zoom meeting that you can’t escape from. OK – we all felt webinar fatigue during the pandemic. The never-ending invites to virtual conferences and in-person meetings, with the voice in the back of your head saying, “ “ Oh shit, here we go again! But there were many positives that came out of the almost excessive use of virtual events and webinars. As a way of creating a with prospects and existing clients, for business owners and marketing teams to reach as many prospects as possible in multiple locations for a fraction of the cost of a physical event. sustainable marketing impact B2B webinars proved to be a saving grace What worked well were product reviews, demonstrations, and educational and online social events. And overall, despite how we felt about virtual events, webinars not only survived the pandemic but also to acceptable audience attendance to help generate quality leads. continued to be an invaluable and cost-effective way Just take at look at some of these stats. 5 Webinar Facts You Should Know 1.  According to , 73% of B2B marketers say webinars are the best way to generate high-quality leads. GoToWebinar 2.  A study by the found that 57% of marketers have used webinars as part of their content marketing strategy. Content Marketing Institute 3.  Research by found that webinars have an average attendance rate of 44%, which is much higher than other digital marketing tactics like social media and email. ON24 4.  According to Report, 76% of buyers are willing to register and share basic information in exchange for content such as webinars. DemandGen 5. reported webinars having the highest engagement rates of any type of content, with an average viewing time of 57 minutes. BrightTALK Webinars are like a first date – they allow you to make an impression to woo your audience in a way other digital marketing activities simply can’t Like a magnet, the great thing about hosting a webinar is that they attract prospects , who are genuinely interested in what you have to offer. through a funnel A recent survey by found that 73% of B2B marketers and sales leaders said webinars were the best way to generate high-quality leads. That’s like hitting a hole-in-one on a mini-golf course! GoToWebinar But now that we’re emerging from the pandemic, what’s the future of webinar marketing? Well, it looks like it’s here to stay, with a few provisos. 6 Steps For B2B Lead Generation Whilst virtual events still have their role to play in a world that’s emerging from the pandemic, with careful planning, consider the following: 1. The Headline First and foremost, you must . A compelling title and description for your webinar will work wonders. Be the Obi-Wan Kenobi of your field, and they’ll happily follow you on your journey. capture their attention like a cat chasing a laser pointer 2. Keep It Short and Sweet In a post-pandemic world, people have a newfound appreciation for brevity. So, . Get to the point and avoid long, drawn-out presentations that can lead to viewer boredom and disengagement. keep your webinars short and sweet 3. Interactive Experience A webinar doesn’t have to be a one-way street. Make it by encouraging audience participation through Q&A sessions, polls, and surveys. This keeps viewers engaged and involved in the presentation. an interactive experience 4. Engaging Content If your webinar is boring, no amount of audience participation will save it. So, and valuable to the viewer. Offer something unique and informative that they can’t get anywhere else. make sure your content is engaging 5. Variety is the Spice of Life Don’t rely solely on webinars to connect with your audience. by offering other types of content, such as videos, podcasts, and blog posts. This keeps your content fresh and interesting and prevents webinar fatigue from setting in. Mix it up 6. Timing is Everything . Obviously, lunch hours or times when people are likely to be busy with other activities is a no-no. Be respectful of your audience’s time and schedule your webinars accordingly. Consider the timing of your webinars In general, aim for the midweek days for hosting, with Thursday being the best option. How to Convert Your Attendees Welcome to a realm where possibilities unfold and opportunities abound. As the curtains close on a compelling webinar, there’s true potential of converting leads and transforming them into lifelong customers. Post-event, keep the attention of both attendees and registrants as if you were a skilled magician. by sending them a personalised email, keeping the conversation going and making them feel valued. However, this is where many will fall by the wayside, as it’s not what you say but the tone to use when saying it. Follow up with them promptly It’s important to be , and not scare them away with aggressive sales tactics. Instead, use the softly softly approach and offer them something of value, like a free consultation or a discount on your services. And then, let them make the choice on their own. subtle, like a ninja You want to who gives recommendations but ultimately lets the customer decide what to drink. And just like that, with some charm and finesse, you’ve turned an unknown prospect into a potential customer. be like a friendly bartender OK, so let’s break this down further. Webinar Follow-Up So, you’ve hosted a B2B webinar and want to turn those attendees into customers. Here’s a step-by-step guide on how to convert those webinar attendees into loyal customers: Step 1 – Post Communication Follow up by sending a l or message thanking them for attending the webinar. Include a link to the recording of the webinar and any additional resources that were mentioned. personalised emai Also, consider providing additional resources or answers to their questions. This shows that you value their time and are willing to go the extra mile. You can also use this opportunity to and invite attendees to continue the conversation on social media or through email. This is a great way to establish yourself as a thought leader in your industry and build long-term relationships with your audience. ask for feedback on the webinar Step 2 – Give Back Give them the goods – offer a . This lets them see first-hand how your solution can solve their pain. free trial or demo of your product or service By giving potential customers a chance to try out your solution, you increase the likelihood of them becoming paying customers. According to a study by HubSpot, . companies that offer a free trial or demo have a 25% higher conversion rate than those that don’t Step 3 – Be their BFF When it comes to proposing a to address a potential customer’s requirements, it’s like asking them out on a date. However, instead of dinner and a movie, you’re offering to wine and dine them with your expertise and solutions. consultation or meeting A consultation or meeting is like a tailored suit – it’s made to fit the potential customer’s unique needs and pain points. It shows that you’re not just looking for any ol’ customer; you’re looking for the perfect match. By conversing with a prospect, you have a much better chance of establishing a relationship long term. Every customer is a potential brand evangelist! Step 4 – Sprinkle In The Magic Social proofing – the art of , service and brand. It’s like the marketing equivalent of “everyone’s doing it, so why aren’t you?” It’s also an opportunity for potential customers to see that other businesses have taken the leap and have come out successful on the other side. customers advocating your product . Used within in your digital media or as a review on a third-party review site, a testimonial is like having your best friend vouch for you. It provides credibility and reassurance that your solution works and has helped other businesses like theirs. Testimonials are worth their weight in gold Although requiring more effort and planning, gaining a case study from a customer is one of the best forms of social proofing, particularly in the B2B space. . By sharing the success stories of other businesses, you’re creating relatability and showing potential customers that they’re not alone in their struggles. Like a good book – it tells a story Step 5 – Seal The Deal It’s time to seal the deal with a potential customer after they’ve viewed your webinar. But how can you turn that into a sale? Let’s take a look at some tips for bringing the deal over the line. Follow up and . If the attendee expresses any concerns during the webinar, make sure to address them in your follow-up communication. address any concerns Finally, don’t be afraid to . While you don’t want to come across as pushy, staying top-of-mind with the potential customer and reminding them of the value your product or service can provide is essential. be persistent in your follow-up communication Remember, converting webinar attendees into customers is a marathon, not a sprint. It takes time, effort, and a little bit of charm. Step 6 – Result Analysis Measuring and analysing your results is critical to understanding the success of your webinar and making improvements for future events. Consider tracking metrics such as attendance rate, engagement rate (questions asked, polls answered, etc.), conversion rate, and revenue generated. Use this data to identify areas where you can improve, such as increasing attendance or engagement rates or optimising your follow-up process to improve conversion rates. Quality over Quantity, Every Time Apart from using webinars to make announcements of products and services or to educate, you can also use them to harness relationships with existing customers, suppliers and prospects within more intimate online settings. As a real-world example, due to the pandemic, I took (Account Based Marketing) campaign by inviting several key account customers and a couple of prospects to a virtual wine event. social influencing online as part of a wider ABM Within 10 days and as a result of that event, one of our . If you’re wondering what the drop-out rate was for that virtual event, it was 0% and a cost £4.5k to host the event, returning an . As a marketer, I’ll take that every day of the week! prospects signed a deal worth over £300K ROI of 6566.67% When executed well inline with a clear and defined strategy, utilising a webinar platform for smaller social events keeps the connection alive with the people your business depends on. And in the above case, within a social environment, either online or offline, , resulting in great gains in lead gen conversion rates. using social proofing is where the magic happens Marketing is all about building relationships. Final Thoughts From a B2B perspective, I’ve always believed that the more you connect with your audience, the better. And this goes beyond digital marketing. Yes, all that nurturing along the way through emails, social media, PPC, SEO etc, has its role to play, but at the end of the day, if you’re looking to secure a big commercial deal, you have to be able to . It’s not rocket science, but it is about building long term relationships. look that person in the eye and shake their hand Although not the be-all and end-all of securing a deal, online events allow you to engage with your audience more intimately and provide a great introduction to your brand and content. Webinars are more effective in generating leads than email and social media. In fact, it’s not unusual for webinars to generate an average of 5 times more leads compared to other digital marketing channels. By starting with a clear goal, choosing the right topic and format, promoting your webinar effectively, engaging your audience during the event, and following up with attendees afterwards, webinars can deliver real results. The final point I want to leave you with is to use webinars as just another part of a bigger campaign. . Life is about balance, and so should it be in marketing as well Sources ON24’s Webinars Benchmark Survey (2022): https://www.on24.com/resources/asset/ebook-on24-webinar-benchmarks-report-2022 HubSpot’s Webinar Marketing Stats & Best Practices (2021): https://blog.hubspot.com/marketing/webinar-stats Also published . here

The Best Way To Use Webinars For B2B Lead Generation

There’s a lot of content out there that claims that there’s 5 growth strategies The five growth strategies are high-touch sales, paid advertising, intrinsic virality, intrinsic influencer incentives (Twitch!), and platform hacks. — Emmett Shear (@eshear) June 9, 2021 or . 19 traction channels But if you’re doing B2B Saas there’s only 2: Inbound and Outbound Strategies. Inbound Lead Generation is attracting users to your business. Outbound Lead Generation is meeting users where they are. How to Start Don’t even think about making content, sending out emails without first learning about your user. If you’re starting you want to have a bias for action and learn by doing. This means that you’ll fail sometimes and you’ll learn over time what works and what doesn’t. So in order to default to action, use a barebones framework that you iterate on over time based on the success and failures of the output. Here’s mine. This should take you about 10 minutes. What is the business problem that you’re solving? Are there competitors? Segment the market. You don’t want to spend . Instead segment quickly by buying incentives. Think about your user’s economic incentives. You don’t discover incentives by what they say, you find them by what they do. Most people in business act out of fear but talk out of ego, so you’re typically getting a screwed up version of the truth if you’re not watching them and only listening. weeks segmenting the market What industry are they in? Where are they located? What’s their job title? What tech stack are they using? What systems are they building? What tech stack do they use? What’s their team size? What kind of spending power do they have (revenue and funding)? ← this is the most important of all. Do you know anyone in your network that is in this segment? Are you in this segment? Typically I find that a lot of engineers will find it hard to solve problems that aren’t their own, this is because they’re not well-socialized and lack empathy. But there’s good news. This isn’t about feelings or emotionally connecting with someone. This is about understanding the bottom-line in which they operate and make decisions (and take action on those decisions) in a business. In other words, what motivates them to build vs buy? What motivates them to move jobs? To purchase other software? To buy courses? There’s always a money reason. That’s the . If you can’t figure out a money reason (hint: you can reduce it to numbers), then that’s a sign that you’re not solving a business problem. first principle of B2B business Once you can answer these questions, you have a buyer persona for your lead generation engine. Then you’re ready for a lead generation strategy. Which One Is Better? It’s up to you. As you read through this article and implement different strategies, you’ll find that you’re naturally pulled to some more than others. Double down on those. Inbounding Strategies This is one of the most important forms of marketing because all other variants start with this. Content Marketing. This could be implemented by viral coefficients or free tools. Engineering Marketing. Viral Coefficients are built-in features in your product that let the product market itself. SavvyCal has one of highest viral coefficients in recent B2B Saas history. A user will naturally send the full product over to someone that may not know about SavvyCal already. But by naturally using the product, a user will have exposed a personalized demo of the product to their friend. Free Tools are secondary products that are typically single page apps, lightweight, performant, and SEO-friendly that solve a small problem that after usage, shoots users into the top of your buying funnel. The is a perfect example of a free tool that’s been responsible for millions in revenue for the business. You’ll still need to market the product, have it rank on SEO, etc. It’s almost like being responsible for another app. But the advantage to this is that there’s significantly less of these tools because there’s significantly less people that can code vs can write blogs. This strategy works so well for us. Our is responsible for over half our page views. If you want to take advantage of this strategy but don’t want to spend the time learning how to make these work, . HubSpot Website Grader Saas pricing directory we’ll make them for you Social Media/Community Building. I don’t know much about this so I won’t speak on it but . Rosie can help you Outbounding Strategies Networking. My personal favorite. You’re gonna favor this one if you’re a people person and love learning about people and what makes them tick. Naturally your early users are going to be passionate and identify a lot with their job. So if you ask questions and listen well, you’ll understand them and the business. To get started, it’s as simple as telling your close friends you’re working on X. Then ask yourself if you know anyone that is in your buyer persona. If not, ask yourself how to create relationships with people. You don’t have to feel that much pressure from the word relationships. Business/professional relationships are super shallow compared to real life. One meeting and an email exchange every year is good enough to keep the lead warm. Cold Calling. Linkedin Sales Navigator is the place to go. Their tool easily lets you find people in your buyer persona. Then to convince them, use a “why you, why you right now?” framework. Why are you reaching out to them? And what’s happening in both your world and their world that now’s the right time? Here’s an example. Say you’re making a job board and you see that a team is hiring for engineers. Then you reach out to all the recruiting managers and tell them that you see they’re hiring and that you want to help them promote their job applications. Make the ask after the meeting is over. Networking has a 30% conversion rate for me, cold calling has maybe a 5-10% conversion rate. This has a 100% conversion rate. Once your meeting is over, ask them to intro you to a friend, be very specific. They will never say no. This Is Not A Distribution Strategy These are lead generation strategies for B2B Saas businesses, not distribution strategies. Implementing these will fill up the top of your funnel but it’s up to you to create a sales process to convert top of funnel prospects into paying users. Also published . here

B2B SaaS Lead Generation Done Right

How Effective is ChatGPT in Customer Support, Lead Generation, and Data Analytics?

¿Qué tan efectivo es ChatGPT en atención al cliente, generación de prospectos y análisis de datos?

Quelle est l'efficacité de ChatGPT dans le support client, la génération de leads et l'analyse de données ?

ग्राहक सहायता, लीड जनरेशन और डेटा एनालिटिक्स में चैटजीपीटी कितना प्रभावी है?

ChatGPT は、カスタマー サポート、リード ジェネレーション、およびデータ分析においてどの程度効果的ですか?

Quão eficaz é o ChatGPT no suporte ao cliente, geração de leads e análise de dados?

ChatGPT hiệu quả như thế nào trong Hỗ trợ khách hàng, Tạo khách hàng tiềm năng và Phân tích dữ liệu?

ChatGPT 在客户支持、潜在客户生成和数据分析方面的效果如何？

has a significant impact on ensuring success when running a business. For a large chunk of marketers, lead generation is a top priority when deploying marketing campaigns. Lead generation However, capturing quality leads and converting them into customers is easier said than done. Despite it being the primary goal of most marketers, not many find success at it. Creating an effective lead generation strategy can be challenging and time-consuming. But, there are a few ways you can overcome the challenges and attract a relevant audience. Here are the 7 tips to consider when creating a lead generation strategy. So, without further ado. Let's dive in. 1. Know Your Audience The first step in creating an excellent lead generation strategy is knowing your audience. This means getting acquainted with what excites your potential customers and using it to gain traction. Once you've explored the needs, interests, and preferences of your target audience, it becomes way easier to attract them via different lead generation tactics. This enables you to offer tailored experiences and helps you generate quality leads that are more likely to convert. Also, knowing your audience makes it easier for you to communicate with them. The more you learn about your potential customers the easier it becomes for your to personalize your message and pitch bespoke solutions. 2. Become an Authority You can turn your website into a lead generation machine once you have gained the trust of your audience and become an authority in your respective industry. This may be easier said than done as can't be accomplished overnight. To become an authority in your respective industry, you have to consistently produce content around the topics that represent your niche. You can't generate quality leads just by pitching your product or service. You have to cater to the queries of your target audience and provide them with fitting solutions for their concerns. The best way to accomplish this is through your blog. Businesses that consistently produce blogs receive more leads compared to the ones that don't. Your content helps you become a trusted advisor in your respective niche and enables you to attract quality leads on autopilot. 67% 3. Take Opt-Ins Enable custom opt-in forms on your website if you haven't already. It's one of the easiest yet effective methods to attract quality leads. Most people subscribe to company newsletters to receive discounts and promotional offers. So, not having an opt-in form enabled on your site means you're bleeding leads. Set these forms to pop up on exit intent. Users are about to leave your site, so, showing the right message at the right time can help you score a potential lead. 4. Use Gated Content Taking information from your website visitors through web forms is one of the excellent lead generation strategies. But, people are often reluctant to share their personal information with businesses. The gated content strategy comes in handy here. By offering something in return, you can get the required information from your site visitors. Gated content can be anything that your audience may be interested in such as courses, webinars, white papers, e-books, guides, and more. You ask the audience to provide you with the required information to gain access to the content. This strategy works most of the time. All you have to do is ensure that your content is considered valuable by your site visitors and tailored to pique their interest. 5. Search Engine Optimization Never underestimate the power of SEO. Optimizing your pages using the right keywords helps you gain traction organically. Moreover, with the right SEO tactics, you let the leads find you rather than chase after them. For this, it's essential that you identify the right keywords and optimize your pages as per the search engine guidelines. Each keyword encompasses a variety of user query variations. So, optimizing your pages on the keywords that best represent your niche enables you to attract quality leads by answering their concerns. This not only helps you attract leads that show promise but also boost your overall search engine rankings. Furthermore, organic leads have an average conversion rate of . This is generally higher than leads scored via outbound activities. 14.6% 6. Leverage Social Proof People seldom trust brands they aren't familiar with. Adding social proof to your site can help you gain the trust of your audience. Social proof can be anything a review, a testimonial, or a case study showing how your brand served as the best-suited solution for a use case. Reviews govern the decisions of around of customers. However, getting people to review your products or services isn't easy. Only 6% of customers post reviews about their preferred brands. So, enticing your customers with rewards can be a viable strategy to consider. 72% Social proof is important as happy customers can help you attract new leads. Reviews and testimonials enable you to showcase the experiences of satisfied customers and show prospects that you're a trustworthy brand. 7. Get Your Website’s Basics Right To capture quality leads and ensure conversions seamlessly, you have to ensure a hitch-free experience for your site visitors. Issues like clunky navigation, poor load time, broken links, and unoptimized images can significantly affect the lead generation process. So, it's important that you get your website's basics right. Optimization is the key here. You have to ensure that from the moment a user lands on your site to the point of conversion and beyond, the customer journey isn't affected by any technical or non-technical concern. It’s a Wrap There you have it. The 7 tips for creating an effective lead generation strategy. The implications of these recommendations may vary as per the use case. So, choose the tactics that are best suited for you and see if they work out.

7 Tips for Creating an Effective Lead Generation Strategy

The competition level that exists today among organizations has left no room for slow evolutions or mistakes in framing marketing strategies. Thus, marketing agencies of the modern world are trying to keep up with the evolving lead generation tactics. Take digital marketing for example. Modern businesses are adopting digitalization on a massive scale and thus, the popularity of digital marketing has boosted significantly within one and a half decades. A report says, in 2021, approximately 69% of marketers chose to invest in their SEO strategies to boost their online presence. HubSpot However, lead generation tactics have a plethora of impacting factors that modify their results. These factors include the continuously evolving technology, new specifications of new generations of devices and operating systems, evolving ranking algorithms, and more. So, it has become tremendously important to continuously keep up with the changes and that can be done in various ways. For startups and new businesses, one of the best ways is to keep noticing what strategies are being followed by the . Furthermore, in this blog, we will discuss why this question is important through a point and we will also throw some light on the other six lead generation tactics. So, stay with us until the end of this blog. industry leaders 1. Omnichannel Marketing One of the most popular lead generation tactics, omnichannel marketing includes various strategies to leverage various marketing channels. These channels can be social media platforms, email marketing, newsletters, push notifications, in-app ads, television ads, etc. The eventual goal is to target the right audience on multiple platforms. Some of the leading examples of such marketing tactics are Target, Singapore Airlines, Sephora, and Bank of America among others. 2. Referral Marketing Referral marketing is one of the most effective lead generation tactics that marketing agencies are using. One of the most common examples of referral marketing is mobile apps. Apps reward users who refer or invite other users to install and sign up for the app. Apart from that, referral marketing is also done to collect email addresses or other contact information from already existing users by offering them some useful rewards in return. These email addresses are used to approach potential customers. 3. Newsletters and Email Marketing Even in 2022, newsletters and email marketing tactics are still very popular to generate leads. Marketers prefer these tactics to announce new products, features, or upgrades. Not only that, with the help of catchy graphics, standout CTAs, intriguing subject lines, and more, potential users are convinced to open email campaigns or click on links. For small businesses and startups, email marketing and newsletters can be the cheapest way to advertise their products or services. 4. Social Media Marketing Social media has evolved quite a lot compared to the last decade. Now, creators have the freedom of publishing full-fledged marketing movies over social media platforms to influence the masses. Marketers, however, are leveraging multiple social media features and platforms to design fruitful strategies on behalf of their client brands. Today, Instagram and Facebook are leading the social media world and almost every social media marketing specialist wants to target these platforms to generate leads. On these platforms, creators publish videos, links, pictures, infographics, etc to attract the attention of potential customers. In some popular ways, is included as well. LinkedIn marketing is most of the time organic and here, creators grow by using tools such as hashtags, status, etc. Marketers are also using influencers from famous platforms like Instagram, TikTok, Facebook, YouTube, etc to promote their products or services. leveraging LinkedIn to attract professional customers 5. Signup Bonuses and Offers Marketing agencies have adopted the reward-to-signup or reward-to-install model to grow their conversion rates. Agencies are trying to by luring them with offers or rewards that can help new customers in saving more. App developers are also rewarding new users with incentives like in-app coins, free skins, app-specific offers, discounts, etc. These strategies have helped many apps in achieving growth in the market. convert visitors to customers 6. Getting Companies or Apps Featured Another popular marketing strategy that is commonly found in the market is featuring companies or apps on websites. Plenty of websites list down top companies in reports for several categories. Some of these listed companies are nominated by websites, while some companies pay these promoters to review their companies and list them if they are eligible. This strategy helps new businesses in targeting and approaching new markets. Also, this strategy can have beneficial results to increase the exposure of the client. Some of the commonly heard websites that review companies are Clutch, GoodFirms, and Glassdoor among others. 7. Using SEO and ASO Strategies Search Engine Optimization (SEO) or App Store Optimization (ASO) are two strategies that marketers have to use to grow their brands or apps virtually. SEO is used to promote digital content like websites, articles, videos, etc on search engines. While ASO is used on app stores to rank apps better. Both strategies evolve continuously and thus, even experts with experience in years have to keep experimenting to keep thriving in the competitive landscape. Here, using industry leaders’ strategies for reference can be very helpful. There are SEO and ASO tools existing that marketers use to do a competitor analysis to find out the data such as strategies used by competitors, results of strategies, etc. Wrapping Up Well, these were a few popular lead generation tactics currently popular in the global business community. These strategies, however, can change depending on the requirements of businesses. And as time passes, surely expert marketers will find new ways to explore to organize more fruitful marketing activities. And when that happens, we will list them down as well for your reference in a new blog. For now, we hope you found this blog useful and informative. Keep visiting Hackernoon for some amazing insights regularly published through our well-researched articles.

Popular Lead Generation Tactics Used By Marketing Agencies In 2022

Advancements in technology have made it possible for anyone to harness the power of artificial intelligence and use the right tools to easily generate quality leads. AI evolves with time, allowing you to fine-tune your lead generation process in real-time and make it more efficient by eliminating loopholes. AI helps you devise proven strategies and use a variety of tools to generate, engage, and nurture leads as they advance from one stage of your sales funnel to the next. How to do that? Here are a few pointers that can help you get started. 1. Chatbots Chatbots have come a long way since their inception back in 1966. Now, you can use this technology to converse with your site visitors, optimize their user experience, and convert them into quality leads. People find out about brands through many sources like search engines, referral links, social media, forums, and more. Most of them, when they land on your site, have no idea what they’re looking for. It’s you who helps them navigate and find the answers that they seek. Now, imagine having average website traffic of around a thousand visitors per day. There’s a certain number of people that you or your team can entertain. Not to mention, answering the queries of a thousand people every day can be tedious and exhausting. This is where chatbots come in. Think of the bots as a brilliant team of representatives that is available 24/7 and capable of catering to the queries of thousands of visitors simultaneously with the right answers, always. Chatbots help you automate the process of lead generation by helping you target the right audience via personalized messaging. Putting bots to work, you can transform your products or services into digital ambassadors, with each having a personality of its own. This takes engagement to a whole new level by allowing potential leads to interact with your brand like never before. 2. AI-Powered Content Tools Content is king. There's no denying that. Around of visionaries consider content as a core of their marketing strategy. An efficient content strategy helps you get more traction on your site, educate your target audience, and convert website visitors into promising leads. 87% With well-written and targeted content, you can cater to different queries of your target audience, raise awareness, and transform site visitors into qualified leads. Since content is to be produced in continuity, it can be overwhelming at times, especially if you’re just getting started. But, with AI-powered content tools, you can create stellar content, from landing pages to blogs and more without even breaking a sweat. 3. Machine Learning Identifying the right leads is never easy. Hundreds and thousands of users may visit your site on a daily basis, making it difficult to shortlist the right audience for targeting. Around of consumers are more likely to prefer a company that offers them personalized experiences. Machine learning makes it possible for you to analyze the needs of your potential customers and helps create data-driven tailored targeting strategies. 80% Machine learning helps you weed out the junk traffic and focus only on promising prospects. Doing it manually is OK as well, but, the leads identified manually are more prone to human error and bias. Not to mention, the process can be time-consuming and exhausting. AI enables you to set the lead generation process on autopilot - using predictive analytics to help you make informed decisions. In doing so, the time otherwise spent on manual shortlisting is utilized in nurturing leads and facilitating their transition to the next stage of your sales funnel. AI optimizes the efficiency of your sales funnel by helping you weed out unqualified leads from the get-go - removing all unnecessary complexities from the lead generation process. 4. Lead Scoring Automation You probably have a lead scoring model that you follow. But, is it capable of evolving in real-time with every touchpoint? With artificial intelligence, you can build a smart lead scoring system that learns from the things that worked in the past and the ones that didn't. Humans have the tendency of making the same mistake twice, but not AI. It learns, adapts, and becomes better. It continuously optimizes the lead scoring parameters to help you acknowledge the optimal conversion rates. An AI-powered lead scoring system analyzes your conversion data along with other key metrics. And with each upgrade, it brings you better, more optimized results than the last time. 5. Intent Tracking Tools Did you know that the e-commerce industry alone reports losses worth trillion in sales in a single year due to cart abandonment? $4.6 Not every user that visits your site makes it to the sales funnel. It’s common for people to exit the site without performing a single action. But, with the right tools and strategy in place, you can convert them into quality leads. How many times have you been startled by a pop-up the moment you were thinking about exiting a particular website? That’s intent tracking tools, doing what they do best. The intent tracking technology makes it possible for you to design tailored campaigns and retarget site visitors. The goal here is to either prolong a user's stay on the site or take them further down the sales funnel. It all depends on your marketing strategy. The intent tracking tools just facilitate the process. 6. Email Drips Did you know that email marketing can generate up to ROI? 4,400% That said. Two of the core factors that define the success or failure of an email campaign are the right timing and messaging as email personalization can increase email open rates by around . 26% With the right tools in place, you can create targeted drip sequences that are optimized as per user demographics, their interaction with your site, past buying behavior, and other key metrics. Email drips powered by AI help you keep the leads engaged and facilitate their seamless transition down the sales funnel. So, these are some of the ways you can leverage AI for lead generation. Note that their implication may vary from one industry to another. But, that doesn't make one way less relevant than the other.

6 Ways to Leverage AI for Lead Generation

We live in the data-driven age, where consumers expect relevant information and value-filled personalized offers while complying with data protection laws. To generate such offers, you need a comprehensive understanding of various factors such as your clientele’s behavioral, geographic, purchasing, psychographic, and demographic patterns. The collection of such data helps build a database of personas that allow you to plan and execute effective selling strategies based on a solid model. However, people worry about data protection and the security risk or threat of sharing their personal information on the internet or on random websites. That’s where technology profiling comes in. It’s a systematic way of collecting critical information about leads through iterative forms intended to advance the sales cycle. With the right tools, you can use the internet and search data to come up with a database of prospects that you can look up without breaching internet data security protocols. This article discusses technology profiling and what makes it incredibly useful in or generation. But first, we can begin with the basics. lead prospecting What Is a Lead? A lead is an individual or group that shows an interest in a company’s product or service. Leads typically hear from an organization or business after opening communication (by submitting personal information for a trial, offer, or subscription) rather than getting a cold call from someone who purchased their contact information from a data mining vendor. Leads are part of the lifecycle consumers follow when they transition from web visitor to customer. However, leads differ, and marketers don’t qualify them the same. Lead generation refers to the process of attracting prospective clients to your business and nurturing them, with the intention of converting them into customers and improving your market share. What Is Technology Profiling? Technology profiling is a method of collecting internet and search intelligence about a person or client in a step-by-step manner. The process allows the digital marketing team to gather increasingly specific and accurate data about a person to streamline the . lead nurturing process The process involves using dynamic web form questions that become more in-depth each time a lead visits a site, allowing you to gain incremental information on prospects and clients. One of the best things about the new technology profiling tools is that the website visitor won’t have to answer the same question twice. For instance, if the lead already gave their name, email address, and phone number, they won’t be asked for it again. Instead, when the lead arrives on the landing page for a second or third time, they will encounter different questions like their home address, company name, and more. That way, marketing teams can obtain sales intelligence about users without overwhelming or annoying them with lengthy forms in their first interaction. While the specific setup process largely depends on the software’s features and capabilities, it typically involves specifying which questions you want to include in your profiling queue and in what order they should appear to your leads. Benefits of Technology Profiling Shorter Forms Lead to Increased Conversion Rates Let’s face it; nobody wants to fill out a long questionnaire each time they visit a website. Technology profiling allows you to collect sales intelligence progressively using short and sweet questions. Rather than asking a lead for their information all at once, you can iteratively ask different questions during successive interactions. Because of this, our progressive profiling technology makes it easier for anyone with reservations about completing lengthy forms. Technology profilers can help you boost your market share and free up resources. Avoids Repetition If you’ve already established your business and have a reputation for providing valuable content, the chances are that you have repeat clients who you have in your contacts database filling out forms to redeem your offers. You don’t want them to answer the same set of questions every time they visit your website. Asking new questions every time a lead converts allows you to collect more in-depth information about your prospects and customers. Allows You to Capture More Valuable Sales Intelligence Over Time While sophisticated data mining software can free up your employees or human resources by helping you capture behavioral data about your leads, sometimes asking questions directly proves more effective at helping you learn more about your leads. However, asking for the information you need all at once can lead to pretty lengthy forms, which will lower your conversion rates, leaving you with no information or failed projects. With progressive profiling technology, you can spread out your questions over time and align them with the lead’s stage in the sales cycle. Progressive profiling can even help you shorten your sales cycle, as you have an easier time pinpointing leads ready to convert. Overall, you want to ask the right questions at the right time as you build a complete profile for each lead and get a better idea of their behaviors. Saves Time Profiling tools save you the trouble of creating separate forms tailored to different landing pages on your website. For example, you might assume that someone who landed on your price page is further along the sales cycle, and because of that, you might want to display a form that asks more sales-specific questions. With the profiling tool, you can reuse the same forms across various landing pages to make sure you’re asking the right questions at the right time. You can also look up information about your past clients. There are computer profiling tools that provide all the benefits mentioned above without the additional cost of expensive software. You can get alternative software and services, free up resources, and save time on your project. How Technology Profiling Helps with Lead Prospecting Profiling technologies can help you improve your lead prospecting in the following ways: Maximizes the Impact of Your Secondary CTAs (Calls to Action) Secondary CTAs make it easier to reconvert and nurture leads, especially if they progress the lead through the sales funnel based on their previous conversion. Since you already converted a lead, our profiling technologies enable you to optimize your forms for the second conversion. That means you can capture additional information to better segment prospects into categories, nurture them and resell to them in the future. Allows You to Use Survey Technologies on Your Blog Since business blogs typically attract repeat web visitors, consider including a profiling survey on your blog’s sidebar, asking readers about your blogs, such as the type of content or services they like or other types of feedback that can help you boost your blog’s strategy and performance. You want iterative questions to avoid repetition. A thorough analysis of answers can help you understand the characteristics of web visitors. Our systems have plenty of features you can leverage to learn more about your competitors, their websites, and any other significant data you need to stay informed. Get your software from a publisher you can trust. If your competitors or companies in your location take advantage of survey systems to stay ahead, so should you. Pushes Referral Traffic Through the Sales Funnel Since our profiling tool will show a broad set of questions to new web visitors and more targeted questions to visitors already familiar with your company and content, you can optimize your campaigns for lead quality for known contacts and high conversion rates for new visitors. This comes in handy when driving traffic from alternative sources such as social media sites, organic search, and (PPC). pay-per-click Improves Lead Nurturing Workflows Our profiling technologies make it easy to surface different categories for leads in your lead nurturing workflows based on their varying stages in the sales cycle. That means you can get more lead intelligence out of your nurturing campaigns, which can come in handy for your sales team. Think of all the data and how you can use it to create better-targeted strategies with higher for your target audience. There are many BuiltWith alternatives that make it easy for you to access or look up free reports, search data, location data, and any other useful data about your prospects. conversion rates Technology Profiling Best Practices Map Out the Buyer’s Journey The first step of a progressive profiling strategy is to create an irresistible offer. To do that, you need to understand your buyer’s journey and what they want to know before they convert. Nobody wants a lead magnet that sparks zero interest. Start Broad and Get More Detailed As you have a discussion about the order of your profiling fields, start with broader questions, then get to the more detailed ones later when you’ve already established a relationship with the lead. You wouldn’t get into budget details before even determining if your product meets their needs or expectations. Ask The Most Critical Questions First While short and sweet forms carry the day, make sure the questions ask for crucial information you need to contact, categorize, and nurture that lead in the future. You still want to be able to send them relevant content even if they never visit your website or websites again organically. Customize Profiling Fields to Buyer Personas Consider crafting varying profiling questions for different segments of your leads. You can then add these forms to the landing pages you use for your lead nurturing workflows or on your website or websites. That way, you can capture the lead intelligence that benefits that specific audience, making future analysis and follow-ups a breeze. Align Questions with Leads’ Likely Stage in The Sales Cycle As you order your questions, think about what stage in the sales cycle a lead would typically be at each conversion. Conduct some research into your client base to establish the average length of the sales cycle and the number of conversion events before closing. This can help you find the right questions for particular points along the conversion path. Profiling helps you collect useful data on your leads without overwhelming them. While this data comes in useful for closing more sales, there’s more to the entire ordeal than closing sales. As we mentioned, you can collect and gain data in various ways, including social media, questionnaires, and tracking the customer’s digital footprints. Technology profiling offers an effective way to cement the trust gap created between your company and its clients by forming evergreen client relationships. Conclusion Now that you know what technology profiling is, make sure to only ask your leads what’s truly important and personalize your marketing using the best profiling technologies, and always meet them with the right question at the right time in their buyer’s journey.

How Technology Profiling Helps with Lead Generation

There are many sales lead generation techniques. These techniques include creating an ideal customer profile, information collection, outbound emailing, and CRM. To learn more, read these articles. They will help you to improve your sales lead generation. Listed below are four key techniques to help you create a more targeted customer list. Let us look at each one in detail. You'll find one that's right for your business. Hopefully, you'll find it helpful. Creating An Ideal Customer Profile Developing an ideal customer profile for sales lead generation involves a more qualitative approach, involving defining the characteristics, challenges, and goals of your ideal customer. Your ideal customer will have their own ideas, but if you're starting a new business, someone who oversees customer outreach will be a great resource for creating an ideal profile. By using this approach, you'll be more likely to develop an ideal customer list that's targeted and effective. Once you've compiled the data, you can start identifying target markets. To create a target market, you can either choose to segment your customers by industry or create multiple profiles for each industry. You'll have one ICP for each industry, so start with a general idea of what your target audience is looking for, and then refine the profile based on that data. Creating an ideal customer profile can help you create a more targeted marketing campaign and boost sales. When creating an ideal customer profile, you'll create a persona for each prospective customer. This will help you connect with them on a more personal level and develop campaigns that resonate with their needs. Ultimately, you'll generate more sales leads if your prospects are more similar to the people you want to serve. You'll be able to create a more relatable campaign and increase the lifetime value of your customer. When creating an ideal customer profile, you'll distill data into a manageable format. You should be able to include a fair amount of detail, but not so much that it becomes overwhelming. Some details to consider in creating an ideal customer profile include the size of the business, location, and budget. Once you've completed a template for your ideal customer profile, you'll be able to refine your ideal customer profile as your business grows. Information Collection In order to make the most of your sales lead generation efforts, data collection is essential. Not only does this help identify and track leads, but it allows marketers to target their communications and create targeted campaigns to move customers through the sales funnel. Companies that use data in their lead generation efforts typically boast higher productivity and profitability than competitors. The bulk of your data collection efforts will be determined by your industry, customer base, and sales and marketing goals. The more specialized your data collection efforts are, the more effective and targeted your marketing can be. If you plan to sell more than one product, information collection is crucial to your lead generation efforts. Having accurate contact information will help you reach more prospects, and will increase the likelihood of generating sales. Many business information applications offer intuitive search functions for sales reps to find qualified prospects. These tools often let you search for leads by company name, industry, position, and even annual revenue. Additionally, many business information applications allow subscribers to export their sales lead lists, so you can track your outreach efforts. In addition to information collection for lead generation, marketing campaigns can be done through social media. Social media platforms such as Facebook can help you create an online presence that allows you to communicate with a wide variety of customers. You can also reach potential customers through social media outlets, such as forums and experts. If you are a member of a local or industry organization, consider speaking at an event to get in touch with people who share your interest. Outbound Emailing B2B companies have different sales lead generation strategies than those of B2C companies. The former relies on cold emailing to gain leads. The latter relies on direct mail, cold calling, , with targeted audience. Outbound emailing can be used to target a broad audience or a narrow segment of potential customers. Regardless of the target audience, the process should be targeted and focused. email marketing Outbound lead generation requires a sales process. Salespeople and marketing representatives should generate a list of potential leads. This way, they can qualify them. After generating the list, sales teams can then contact these leads via cold emailing or cold calling. Once qualified, they will move on to the Customer Success Manager or Account Manager. The sales process will not be complete until the customer buys from the company. This involves several stakeholders buying into the company's sales and marketing strategies. Another advantage of LinkedIn is its ability to map target accounts. Creating groups is a great way to reach a larger pool of prospects. Using LinkedIn for outbound lead generation requires more specific skills than inbound lead generation, but it can be an effective outbound strategy. In fact, the latter is becoming a popular outsource marketing service as it is easy to implement. It's the best way to get qualified leads. CRM Sales lead generation used to be a process that involved cold calling and email outreach. But with technology, that process is now automated, thanks to CRM for sales lead generation. These tools are great for tracking contacts and actions. And with Pipedrive, you can build a CRM with minimal input and maximum output. You can even automate nurturing campaigns and send them automatically to your sales team. You can even track what each lead does after they've become a lead. Developing buyer personas is an important part of the sales process. They help you understand the problems and motivations of your leads. Buyer personas should be updated frequently based on different criteria, be easy to understand, and be precise. Once you've created your buyer personas, you can use these profiles to better target your marketing efforts. CRM for sales lead generation and nurturing are a pair, and you can use both to increase your sales. To get the most out of CRM for sales lead generation, you should invest in an automation tool. Using an automated tool will eliminate time-consuming, repetitive tasks, and let you dedicate more time to nurturing your leads. In addition to the ability to track leads and nurture them, most CRM tools also store all of your leads and log previous interactions automatically. If you want to be sure that every lead is qualified, you should invest in CRM software for sales lead generation. PR Whether you are an in-house communicator or you hire an agency, you must realize that PR is more than just media relations. It can be used to fill a sales funnel and nurture leads. A good PR campaign can help you increase brand awareness, improve sales conversions, and reduce churn among current customers. However, it can be difficult to measure ROI and scale PR efforts without the support of the board. If you'd like to see your efforts pay off, read on. Before implementing PR for sales lead generation, you must first understand your target audience. This means developing a buyer persona, which is a generalized profile of potential customers. It should be based on firm graphic, demographic, and professional characteristics. Using buyer personas helps you identify your target market and tailor your marketing strategy to meet their needs. Having a detailed idea of who your ideal customer is will help you target your sales campaigns. For media relations, customer case studies are an excellent source of content. These stories can be used as articles, presentations, and speaking opportunities. After you create the report, your public relations team can reuse it for media outreach. By tweaking it to fit a specific style guide, the content can be used for a media interview or thought leadership piece. Once published, the story can be shared on your social media channels, blog, or customer email list. Editorial outreach is a popular PR technique for generating sales leads. By leveraging editorial coverage, you can generate more qualified leads. Additionally, you will increase website traffic and calls. You will also earn valuable leadership positioning from your CEO's commentary. As with any content, PR content should be optimized for SEO. That means thoughtful keyword placement, inbound links, and content syndication. Moreover, prominent brand mentions will help you gain higher search placement as Google sees them as implied links.

4 Simple Steps To An Effective Sales Lead Generation Technique Strategy 

27 Lead Generation Tools Analyzed: Pros, Cons and Pricing 

When it comes to B2B leads, LinkedIn is light years ahead of other social media platforms. No other social platform contains such a large volume of professionals, executives, and business owners at one place the way LinkedIn does. With millions of ideal prospects, this platform is ideal for lead generations and the following stats prove this claim: There are 760 million+ prospects belonging to 150 industries. 90% of the B2B marketers prefer LinkedIn for lead generation LinkedIn is 300% more effective for lead generation as compared to Facebook LinkedIn is solely responsible for 80% of B2B traffic This platform enables you to find your ideal prospects, connect with them, build strong business relationships, and generate qualified leads. If you’re a marketer or a business owner struggling to generate leads, this is definitely a go-to platform for you. 5 Proven Tips to Use LinkedIn for Lead Generation You can drum up your marketing and lead generation efforts on LinkedIn using the following tips 1. Optimize and Tweak Your Profile The successful LinkedIn lead generation starts with a top-notch and well-optimized profile. Treat your LinkedIn profile as your digital appearance. Before prospects check your profile, they’ll want to know about you, what you offer and what solutions you have for their problems. If you don’t include all these details, they’ll reject your request right away. When tweaking your profile, start with basics; your profile image, cover photo, headline, LinkedIn summary, personalized URL, and adding right keywords, etc. Give your prospects a reason to trust you. Make sure your LinkedIn profile is the perfect balance of data and personality. 2. Reach Relevant Audience One of the greatest benefits of LinkedIn is that you have access to millions of prospects but you can’t connect with everyone. A lot of marketers think of lead generation as a number game and thus they try to connect with maximum prospects that come into the way. Always prefer quality over quantity. Remember: If you want to generate leads successfully, define and refine your audience first. You can either use LinkedIn’s basic filters to find your audience or use a LinkedIn automation tool. 3. Personalize Your Campaigns Either you’re running LinkedIn automation tools to run campaigns or doing it manually, make sure you use a personalized approach to reach out to potential prospects. Personalization is very essential to grab the prospect's attention. Personalization doesn’t mean to sprinkle prospects’ first/last names in the messages, but to add details about them. For that, you first need to understand your target audience, their problems and then talk about solutions you can provide. Remember it’s all about them and not use so don’t spam with promotional and sales-y pitches. 4. Publish Engaging Content For successful lead generation, you need to establish a great reputation to build trust. A great way to do that is by posting high-quality, personalized, and relevant content. Make sure your content is engaging and triggers readers to read more or take action. Accompany your posts with authentic data, interesting videos, infographics, presentations, statistics, etc. As more people interact with your posts, your profile visibility increases dramatically. 5. Join & Participate in LinkedIn Groups The LinkedIn groups are great to escalate lead generation efforts. These are mini hubs where like-minded professionals interact with each other and share great lead generation strategies. It’s an effective lead generation practice to join and participate in all the relevant LinkedIn groups. Once you have joined, make sure to participate by commenting on posts or sharing relevant content. It will help you to position your brand as an industry expert. Conclusion: Now, this is where the rubber meets the road. LinkedIn is the best professional network for B2B lead generation, but you need smart practices to reach your goals. We have mentioned all the effective tips to help you scale your lead generation efforts on LinkedIn.

How To Leverage LinkedIn’s Potential for B2B Lead Generation

All B2B marketers try to generate as many marketing leads as possible, but does having more leads equal to more sales? Unfortunately it’s not that simple. Creating more doesn’t mean that the users are ready to become buyers and purchase your products at all. This is where sales and marketing execs wrestle with constantly -- when marketing execs focus on creating leads (Lead Generation) to feed the sales machines but not demand for the product the company sells. creative marketing campaigns In this article, you’ll learn how to turn things over with Demand Generation and attract the right customers to boost your sales. Lead Generation V.S. Demand Generation Demand Generation is about creating brand awareness and attracting new users to your business. Blog posts, social media posts, podcasts and YouTube videos are examples of Demand Generation. is used to convert these new users into “leads” by getting them to become more sales-ready. Some Lead Generation examples include eBooks, free pdf workbooks, and webinars etc. Lead Generation As you see, both Lead Generation and Demand Generation play an important role in the marketing process. They take care of different stages of a user’s experience. Therefore, to make your marketing successful, you need both Lead Generation and Demand Generation. Fortune 500 companies understand the importance of this rule and use a to provide combined marketing & sales insights. consumer insights tool A Combined Sales Strategy: Lead Generation plus Demand Generation To boost your sales and not waste your marketing effort, you must acquire the right people who will actually purchase your products/services after getting hooked by your leads. Here’re 4 crucial steps to follow: 1. Develop Buyers’ Persona Who are your potential buyers? What are their interests? Where do they buy stuff usually? If you can’t answer these questions, you don’t understand your potential customers enough. If you don’t know them enough, how can you ensure that your products/services can accommodate their needs? Spend some effort in researching and developing the . This helps you understand your target customers better, so you can produce solutions that they’re interested in and will solve their problems. buyers’ persona 2. Audit Your Existing Content Do you know how good or effective your blog content is? What more social media content do you need to answer the commonly asked questions your potential buyers have? By looking at the buyers’ persona that you’ve completed in step 1, you should be able to answer these questions by reviewing your content. Start to audit your existing content and find out what you need to focus on developing and improving so as to attract more potential buyers according to their needs. 3. Create Demand Generation Campaigns To ensure your marketing campaigns match with the demand (your potential buyers’ needs), you may need some external indicators to help you. For example, when it comes to getting more organic search about your solutions online, the volume of SEO keywords is a good indicator to let you know whether something is highly searchable or not. If you generate a new campaign, you’ll need to make good use of SEO keywords to optimize the reach of your campaign. Does your target audience actually care about the campaign you host? Do they search about problems that are related to your campaign? Or if you consider guest posting on other sites or in others’ channels so as to gain an audience leverage of these popular platforms, are you sure your target audience actually visit these platforms? podcasting By keeping in mind your buyers’ persona all the time, you will not waste your marketing effort. 4. Align the Buyers’ Persona with Both Lead Gen and Demand Gen So you know that you should use Demand Generation to create demand for your product or service. With this demand, you can produce Lead Generation marketing strategies that attract a lot of target audience. The great content you created in Step 2, and the enticing campaigns or offers you generated in Step 3 will make your audience stay tuned with your brand. Then, Demand Generation can be used to create ongoing interest in these existing customers. You can engage with them with upselling content or content that aims to nurture them to buy more. Conclusion Generating marketing leads is essential, but Demand Generation is something that marketers cannot neglect during the marketing process. Both Lead Generation and Demand Generation are important to converting sales. With a combined marketing strategy, you will be able to attract more potential buyers and keep them buying in the long-run.

B2B Marketers Get This Wrong - Lead Generation Vs. Demand Generation

Over the last few decades webinars have been growing in popularity, but with the rise of pandemic - when traditional face-to-face tools are unavailable and more and more people work remotely - they became a crucial part that fills the gap between offline and online business communication. Small and large businesses alike use webinars to increase brand awareness and fill the existing pipeline. Customer engagement is now more  important than ever as it helps gain valuable market share and attention - and webinars help fill this gap. What is Lead Gen? Lead gen (or lead generation) is essentially a process of collecting personal data of your potential customers (or leads). This valuable information is usually collected via lead from where visitor has to enter all kinds of data - from name and email to job title and company name. Usually this information is entered in return for some bonus - such as participation in webinar, getting some free online tools or valuable informational resources. How to Boost Your Webinar Lead Generation 1. Define ICP (Ideal Customer Profile) and Buyer Persona An ideal customer profile (ICP)  is a marketing term for a generalized representation of a company that could potentially buy your product or service. You can easily identify your basic ICP buy using such metrics: Company size Company industry Company location Annual revenue Technologies in use Company industry Please keep in mind that in most cases you will have not one, but at least 2-3 ICPs (e.g. - different industries) - depending on your product specifics. is an essential mix of characteristics of a person who will most likely be your customer - based on demographics, job titles, goals and challenges they have. Buyer persona Based on this segmentation, you will have an ICP and a few types of buyer personas - this structure will help define your targeting. 2. Define Best Placements Where Your Buyer Personas Can Be Targeted The next step will empower your lead generation in selecting the right mix of advertising platforms to place your ads at. I usually make a draft media plan that contains the recommended platforms and the selection depends on the ICP. If your webinar is aimed at a younger audience you may rightfully choose TikTok and Instagram, while for mature business audiences LinkedIn might be your tool of choice. 3. Define Clear and Consistent Messaging Since you are attracting webinar leads, your message has to be clear and concise, as it has to be used all through your creative assets, landing pages, email newsletters, etc. Because attention span tends to get shorter and shorter, it’s important to use only essential content, like webinar description, speakers information, date and time, CTA (call to action). Call to action should containing words aiming to increase urgency - like “register now”, although you can test multiple variations that can work best for you. 4. Create Clear Creatives With Relevant Graphics Or Images You will need a lot of creative materials for webinar promotion - like landing page, banners for ads or social groups, banners for emails, etc. As we know, ads convert best after multiple “touches” with the audience - so as best practice, you should plan that your buyer persona will see information about your webinar from different sources. And this is why your visuals should be are the same (or contain a strong and recognizable pattern) across all platforms - website, ads, social groups, messaging, etc. It will make them more memorable and convert better. 5. Experiment With Targetings So many platforms give us so many possibilities to experiment with different targetings. The more options you try, the better the chances of improving your lead gen are. For example, in you can choose between company sizes, while on you can play with interests. Some platforms are exceptionally good for generating awareness (like Google display network). LinkedIn Facebook Don’t be afraid and remember that part of your success depends on the number of a/b tests or number of different targetings you have tested. 6. Define Clear and Consistent Landing Page Landing pages can be different but what’s essential is that they are a crucial part of webinar lead gen success. Over the number of years I have found some useful elements that can be used on a highly converting landing page. Among them are: Clear CTA (call to action) Speakers' photo + bio Webinar benefits (what visitor will get as a “benefit” - knowledge, secret bonus, etc.) Lead form in a properly visible space, with email filed Clearly visible date and time of the webinar Relevant language (depending on the webinar region) Webinar lead generation requires time, patience and creativeness. Combined with the steps above you are sure to hit big and hack those lead gen targets!

6 Steps to Enhance Your Webinar Lead Generation

A robust lead generation strategy that continuously onboard new qualified leads is an essential part of any B2B strategy, and there are a lot of things to keep in mind, especially if you are dealing with a niche. For management software vendors, the task can be daunting, but with a little effort mixed with creativity, lead generation can be a continuous process. In this article, we examine how PMS, EPDMS, and other management software vendors can properly compete and dominate in their respective realms. The ABM Approach The market for management software is niched but it can also encompass other buyers who have use of the services that you offer. Take cloud management software; for instance, it has numerous applications in different sectors from managing designers to managing manufacturing operations, depending on how marketing materials are tweaked; you can fine-tune to meet different pain points. Casinos mobiles au Canada The account-based marketing approach is directed at looking for buyer personas that you want to target and fine-tuning your strategies in acquiring these types into your pipeline. There is a strong emphasis on profiling your prospects and personalizing the content you feed to them. By doing this, you are more efficient with your resources, and you are not wasting money marketing in areas where it is not needed. Look at Your Extended Network When you look at your ideal buyers for management solutions, take a look at their stakeholders as well. This includes their connections, suppliers, and clients because you will find that there is a gold mine of other markets that you can target. More often than not, the solutions that your prospect will want to get ahold of are the same solutions that their clients would need. comparecasinos.ca This equals an extended market. How Simple Are You Packaging Your Solutions? Are You Showing Value? Management software vendors usually have technological solutions to some of businesses hardest problems, but regardless if the answer is simple, we still need to convey the simplicity of the solution with the materials that we release. Newcomers to solutions and DMUs dominated with people who are not as tech-savvy as would like them to be are a dime a dozen, and it is for them to become apprehensive with the solutions that you present to them. By simplifying the answers to complicated issues in the workplace, you can easily convert these leads into customers. Your Content Strategy Can Drive Home Wins Content will always be king, but how are you strategizing it? By producing whitepapers, case studies with real proof, consistent updates to your prospects, individual interest pieces, you can optimize your content strategy to start converting for you. But you have to be willing to give things out for free. Here’s why. There is the psychology of reciprocation when you give something out because people will immediately feel the urge that they have to return the favor to your company. However, even without that, there is still the air of establishing your organization as the thought leader when it comes to these particular solutions. Adopting a Multi-Channel Approach Using email is an effective way to market, but are you employing telemarketing? Are your social media platforms active in pursuing people to market to? Can your helpdesk be reached at any time with the use of a chatbot? Our customers are everywhere, and it is through the acknowledgment of this fact that we can adopt a multi-channel approach. A marketer has to have their material available to prospects regardless of what channel they frequent the most. Regardless, if it’s a telemarketing campaign, an ad campaign on Facebook and actively sending out emails, you need to make sure you’re in different channels to reach your varied audience. For instance, utilizing LinkedIn to prospect for customers is an effective way to connect with people from several industries and to broaden your scope of people to target. Channels to consider: PPC ads LinkedIn Facebook Guest Blogging on renowned management sites Telemarketing Email campaigns Harnessing Influencers in Different Fields We’ve talked about this a few times, but the role of influencers in will continue to grow in the years to come. People look to industry and thought leaders to lead the way, and having an influencer back up your campaign is extremely helpful. B2B sales Take for example a Performance Management Systems (PMS) that is an HR tool in most companies, by having your tool backed by a prominent motivational speaker or leader in HR; you will be able to reap the benefits of your brand’s association with the influencer. The psychology behind it is simple, people follow leaders, and if leaders choose your product, it helps drive home some leads for your company. Remember, management software is usually decided on by top-brass, if you have other similarly leveled people supporting you, it makes it easier to sell your product. offers products which are THC free, are all lab tested and helps in pain relief. Wtphemp CBD Oil There are indeed different ways for you to tackle best lead generation company for management systems and it is all dependent on how you target and package your solutions. With these simple tips, even the most apprehensive of clients can be converted into your pipeline. Bipolar disorder

Lead Generation Strategies for Cloud Management Software Companies

In the B2B space, lead generation through LinkedIn dominates all other social platforms. For starters, as per the latest : lead generation statistics •	80% of B2B leads come from LinkedIn •	45% of marketers have gained a customer through LinkedIn •	LinkedIn generates 2X more leads than other social media channels LinkedIn is a staple of the B2B marketing funnel. From raising awareness about your brand, building engagement to gaining customers, LinkedIn is the most effective online channel for lead generation for B2B brands. Benefits of LinkedIn as a lead generation platform For businesses, social media is a powerful tool to drive consumer engagement and boost sales. LinkedIn specifically has the following three benefits: 1. An extremely active user base LinkedIn has spread across 200 countries. From them, 303 million are active monthly users from which 40% log in daily! That indicates a significant number of potential leads for your business to engage with regularly. 690 million users Jean Spencer, the global content marketing strategist at Microsoft sharing her insights on LinkedIn as a platform where business decisions are taken. Source – RankWatch 2. Convert more leads for less $$ Simplus, a Salesforce partner, realized that of their website form fills came directly from LinkedIn. 70% Besides, any paid strategy on LinkedIn converts more leads for less. HubSpot conducted a on its US customers who utilized both HubSpot and LinkedIn Sponsored content. They found out that even though each click on Adwords cost them only $3.35 as compared to $5.74 per click on LinkedIn, the latter garnered more clicks making money spent worthwhile. study That is why, despite a stark difference between the CPC figures, the average conversion rate of Google Adwords for B2B marketers is 2.58%, whereas, on LinkedIn, it is 9% globally. 3. Target your potential customers granularly LinkedIn offers targeting options such as company size, name and industry, and job function, title, and seniority. This makes it easier for you to pinpoint who you want to target and subsequently increase the chances of garnering more ad clicks and conversions. However, LinkedIn leads don’t get generated by accident. The competition for your audience’s attention is fierce. It helps to understand the LinkedIn best practices and how to stand out from the crowd. How to generate leads from LinkedIn? 5 Proven strategies Based on my experience, growing a personal network on LinkedIn takes time. Often, it takes years to reach a stage where you can turn LinkedIn into a lead generation tool. Here’s how to do it right: – Optimizing your profile on LinkedIn grabs the attention of the leads. You should use a combination of: #1. Optimize your profile for maximum engagement •	Personalize your URL on LinkedIn •	A high-quality and friendly headshot •	A clear background image highlighting your brand, team members or a lead magnet •	Add your contact information LinkedIn recently launched a “featured section”. In this space, you can add blogs, videos, landing pages, and presentations. In the “About” section, talk about your top skills. Balance it with statistics and add your personality. In the next section, you can talk about your experiences, along with adding keywords throughout your profile. For example, if you are a SaaS copywriter, use the same keyword in the headline as well as the about and the experiences section. Creating an engaging LinkedIn profile is the first step to . B2B LinkedIn marketing – Shorten your sales cycle by identifying the decision-makers who could give you business. If you are selling a marketing automation software, send a connection request to the Head of Marketing or CMO. #2. Connecting with the right-people The goal is to engage with, connect, and attract your target audience simultaneously. A combination of likes, comments, and shares work well. You can then take the conversation to direct messages. While you are finding and nurturing leads, stay away from direct selling. The key to creating a winning LinkedIn outreach strategy is to personalize it. Don’t fall into the trap of sending cold messages that get ignored straight away. Here’s a screenshot of my connect requests on LinkedIn. The majority of them are irrelevant. Instead of a spray and pray approach, personalize every outreach by offering something of value to the contact. Here’s how I personalize my LinkedIn connection requests. • . This could be being a part of a Slack community/having found their article useful/a blog mention. Having a compelling reason to connect • I ensure that my message is speaking directly to them. The message addresses their challenges. Speaking to them individually. • It allows you to filter your ideal prospects, automates the connection invites, and tracks the performance of the LinkedIn prospecting campaign. With the help of Expandi , a LinkedIn automation tool you can send personalized connection messages to your prospects at scale. Personalized outreach on LinkedIn sends a signal that the receiver is not just a name in your Excel Sheet and that you are willing to help them. – Do you know how the LinkedIn algorithm works? #3. Maximizing your profile’s visibility by posting content, videos, and updates To get your profile seen by as many people as possible, be an active participant on the platform. That’s how you rise in the algorithm. I do this by publishing articles, updates, statuses, and commenting on others’ posts. LinkedIn is my favorite platform because I don’t have to write text-heavy articles or spend hours being active. Even a simple 3-line status or wishing “congrats” boosts my visibility to people who aren’t following me. I follow a rule, to make sure that my content solves the questions my audience has. The answers help them achieve their goals and solve their problems. The content is a mix of what I’ve experienced and accomplished. To stand out on LinkedIn, don’t step back from establishing your viewpoint. Give more, look for ways to help people, and build relationships. Going a step ahead, I schedule a week’s worth of posts using to be consistent and relevant in the minds of my connections. LinkedIn marketing tools – Don’t miss the opportunity to funnel your followers to your landing page. Because, unlike Facebook, LinkedIn doesn’t limit the reach of posts that lead people off the platform. #4. Promote your latest blogs, lead magnets, and webinars You can promote your podcast, reports, lead magnets, blog posts, and webinars. The only challenge here is to soft sell. Frame your promotions as educational and informative. Source – Andy Crestodina’s LinkedIn profile In this post, Andy shares what he discusses in the video so that the viewer knows what to expect. He also tags people who were a part of the video. Like Andy, you can combine multiple content formats to that direct the reader to the landing page. generate leads on LinkedIn You can use LinkedIn lead generation tools such as , , and to figure out what’s working and what’s not. Dux-Soup LeadFeeder LeadBoxer Skylead – Considering that 65% of B2B companies have used LinkedIn ads for customer acquisition, you cannot ignore LinkedIn advertising. #5. Consider running LinkedIn lead generation ads Source – LinkedIn Also, LinkedIn ads are made for lead generation, allowing marketers to target audiences based on their company size, title, and industry. You can choose from the following LinkedIn lead generation ads: A. Sponsored content This refers to all native ads that you see on your LinkedIn feed across desktop and mobile. The formats include single and carousel image ads and video ads. Promote your gated content to build a lead-generation database, or get the target audience to sign up for a consultation. Direct Sponsored Content that allows you to run an ad on a post without publishing it on your company page. You can create multiple post variations for different target audiences, without spoiling your company page feed. B. Sponsored InMail This allows you to send direct messages to particular profiles. With Sponsored InMail, you can send custom invites to events and webinars, promote a service or product, or encourage the prospect to download a whitepaper or eBook. Source – LinkedIn Social Media Examiner reports that the average open rate of a sponsored InMail is 50%. That means if you pay $0.80 per InMail, only of recipients will open it out, of which an average of 3%-4% will click on the offer (or link) inside. 50% That is not so bad, and if your budget permits, do give it a shot! C. Dynamic ads Dynamic enable you to create a database on the platform itself, without pushing the user to go off-site. Plus, LinkedIn automatically populates the form with the user's data, increasing engagement as there is no need to spend time sharing contact info. Source – LinkedIn You can choose from follower ads, spotlight ads, and job ads for maximum engagement. D. Text ads Text ads are compelling for beginners because they can be created in minutes.  You can tailor the message to the prospects you are targeting. You pay only for the ads that work – pay per click (PPC) or cost per impression (CPM). Of course, it is advised to put a LinkedIn ad campaign for your company instead of your personal brand. How are you generating high-quality leads on LinkedIn? B2B lead generation on LinkedIn is booming because you can approach your leads directly, on a platform where they are present. Through promotions, you can then push them to your website. By merely being present on LinkedIn, you will not be able to generate leads. You will require a strategy to score LinkedIn leads. These tips shared above will maximize the visibility of your profile and company pages to your target audience. How does your LinkedIn lead generation strategy look like? I would love to know what works for you. Please share in the comments. Cover image courtesy - Unsplash .

5 Proven LinkedIn Lead Generation Strategies That I Use For Growing My Business

Do you know what surprises me the most in this whole lead generation business? As the CMO of high-quality data sets , I find it hard to believe that there are still marketers and sales teams out there who are oblivious to the astounding impact of data to sales performance. provider It has been known for a while now, that the right data is a rocket fuel to lead generation, helping to identify potential clients with laser precision. The use of data is so effective that the switched-on marketing and sales team leads don’t even blink before assigning the largest chunk of their budget to it. Don’t just take my word for it. Let’s look at the latest . facts First, the use of data-driven automation software has been skyrocketing in popularity among marketers. According to the reports, 80% of them acknowledge that using data had a positive effect on increasing conversions. Not to mention the astounding effect it has on the enhancement of sales platforms. And yet, 61% of the professionals in the field still admit that generating traffic and leads are their greatest challenge, as reported by . And, for all of you in those 61%, I have your back. Read on. HubSpot Why reliance on data has become unavoidable It is no surprise that fierce competition between companies is urging to reach higher sales targets each year. So, to consistently outperform your game and fierce competition, it is impossible to avoid thinking about more effective strategies. What happens most often is that marketers and sales officers choose to take the human element out of the most repetitive and time-consuming tasks. The manual labor behind lead generation, besides being a complex and lengthy process, also poses a risk of low accuracy and reliability. Since the relevance of information changes fast, it often goes out of date as soon as it reaches the company’s systems, such as sales platforms. These issues can hinder growth as unreliable data makes it impossible for the decision-makers to pinpoint the leads that are worth the investment of time and effort. This realization turns into the first step towards the death of the traditional lead generation approach of using manpower. The only logical solution known to date is to entrust these tasks to data-driven AI. The unbeatable power of data Why AI you ask? Well, the reasons are plentiful. Appropriate integrated technologies can offer the right insights to target the right profiles at the right time with the right message. In fact, algorithms propelled by reliable data prove to be unstoppable when it comes to sourcing contacts who would gain the most value from the product or service. To be more specific, let’s look at the main three advantages arising from data-driven lead generation. First, the reliability of collected data is higher as information can be continuously refreshed in real-time, and there is less space of human error. Second, with the help of the computing power, hours spent screening and evaluating potential target accounts are reduced to the minimum. And third, employing data-driven approaches to marketing and sales provides a broader understanding of the overall size of the target pool and its positioning online. Data is wanting to be collected Okay, once you are convinced about the benefits of automating lead generation, the natural question is then where to find the data to fuel your systems. Think like an expert marketer. Where can you find publicly available information such as age, gender, academic and professional background, attitudes, and preferences to find your leads? Where are people willingly sharing all this information for all the world to see? Of course, it’s social media. All this gathered intelligence provides valuable insights to target with precision. Also, social media platforms can be a great space to keep people engaged and informed on the latest offers or company news. Marketing reports back it up also, naming social media marketing as the to improve lead generation quality. most effective way Going deeper to various types of social channels, that Facebook is considered an essential part of marketing, especially after the introduction of Lead Ads function. we can see Also, Twitter should be taken as seriously as well, generating 82% of social media leads. What is even more interesting is that LinkedIn has the power to generate more than of B2B leads. 80% The hard truth is that the full social media potential to increase sales has not been fully realized yet. For instance, only 47% of marketers take advantage of its LinkedIn. In my opinion, the reason behind this dormant potential is the scary topic of information extraction. Most marketers are scared of this concept, not knowing where to even begin to comprehend the process. I can help you out with this too. Easiest ways to obtain data So how to obtain the right data? Of course, there is always an option to build a complex IT infrastructure and hire a few proxy savvy specialists to figure out this famously difficult data extraction procedure. However, that’s not the most popular way to go about it. Nor the easiest. In my experience, I can say that there are plenty of companies that offer high-quality public data collected from various websites. The tricky part is to distinguish the most valuable data sets from all the available information out there. A good rule of thumb is to keep an eye on the following aspects: First, the data must be continuously updated to provide insights that reflect the current reality. Otherwise, you will be making decisions based on yesterday's news. Second, the information needs to be ready to use. This means that the data sets have to be parsed - delivered in a format that is ready for analysis. This will save you loads of time. And third, the data points have to be ample, reliable, and accurate. There are a few of data providers out there which tick of all the necessary boxes. But identifying them is no easy task, and don’t expect your rivals to give you any clues either. : obtain a data sample first from a provider before committing to longer-term partnership. Once you feel their product, you’ll know just how much further potential you will be able to unlock. Here is my pro tip Where will lead generation lead next? As a marketer myself, I can say that we are good followers. For decades now, marketers have followed their target audiences from cold calls on the phone to emails and now - to online platforms. As my last insights on this article, I would say this, social media is the most targeting-friendly outlet to generate leads and will continue to be so in the foreseeable future. This becomes even more obvious observing the fast growth of the influencer industry, reaching the value of nearly in 2019. $2.5 billion Also, to fully acknowledge the transition to smartphone browsing, it is important to note that the most successful tactics for lead generation will be the ones offering frictionless and timeless user experience.

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