Shop the GAZELLE INDOOR W - Blue at adidas.com/us! See all the styles and colors of GAZELLE INDOOR W - Blue at the official adidas online shop.

adidas GAZELLE INDOOR W - Blue | Women's Lifestyle | adidas US

Steeped in history, these adidas shoes commemorate our brand&#x27;s longstanding connection to alt metal band Korn. Their premium vintage-style suede upper and classic silhouette evoke the retro cool these sneakers are known for. But look closer and you&#x27;ll see the Campus font takes on the life of ...

adidas Campus 2.0 Korn Shoes - Grey | Men's Lifestyle | adidas US

Korn and adidas unite to present a collaboration years in the making that celebrates the alt metal band&#x27;s 30th anniversary. This shirt blends the best of both worlds, pairing the edge and attitude of Korn with the heritage of adidas. Iconic 3-Stripes down each arm represent the connection that ...

adidas Korn Long Sleeve Shirt - Black | Men's Lifestyle | adidas US

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The Rise of Gen Z and the Sneaker Craze - Shoes on the Blockchain The global sneaker industry is set to grow to a value of 120$ billion by 2026 from a current market capitalization of $79 billion. The shoe business is an enormous opportunity given its rapid expansion across cultures and continents. However, with more companies targeting the already flooding sneaker market, the sneaker giants such as Nike and Adidas are eyeing the tokenization of sneakers as the next play, which will create a new digital market for sneakers altogether. For example, when a customer purchases a genuine pair of shoes, a digital version of the shoe may be created, connected to the customer, and given a cryptographic token, the digital shoe and cryptographic token being a crypto sneaker as a whole. Last year, collectors and sneakers enthusiasts bought and resold $6 billion of sneakers, including limited-edition pairs on the secondary market. Nike’s acquisition of RTFKT studio is a tell that the next step for the sneaker industry is to go into digital shoes, NFTs and accessories using blockchain technology. With companies like Sneakmart launching products such as Metakicks, which allows users to receive tokenized sneakers generated at random, the possibilities of using sneakers with blockchain technology is endless. NFT mystery boxes contain a random NFT from a collection. Buying a mystery box gives users the chance to receive a special or rare sneaker product at a relatively low price. Users want to show off their digital kicks, which they have created as they do in the physical world or resell it for a profit, exemplifying the new age of transformation. With celebrities endorsement such as soccer pairs created by former international soccer star Didier Drogba, the possibilities for collaboration are endless. The Rise of Sneakers NFTs Nike sees the acquisition of RTFKT as a way to extend its digital presence and its capabilities. Nike isn’t the only corporation jumping on the NFT bandwagon.  Adidas reaped nearly $22 million from the sale of the digital tokens, sold for 0.2 ETH each. A future where digital sneakers are an essential aspect of our identities is difficult to predict. With everyone from venture capital, private equity funds, banker, chipmakers to artists to fashion labels getting ready for the metaverse, it feels imminent—and businesses like Nike, Adidas, and others will be there to ensure our virtual feet aren’t bare. People ready to spend hundreds or even thousands of dollars on a pair of digital shoes may soon make this a new normal and multi-billion dollar industry. It’s difficult to determine a future where digital sneakers will be a fundamental part of our identities. It seems inevitable with Nike, Adidas, RKFT, Sneakmart, Meta, fashion labels, and everyone else gearing up for the metaverse and its impact on our society. Catch all the breaking news, and Don’t forget to like the story.

Why Nike, Adidas, RKFT and Sneakmart are Tokenizing Sneakers

Lead image via Adidas Adidas has just announced the release of their newest running shoe, the FutureCraft Loop. In their efforts to create a Adidas has stated that this sneaker is ‘made to be remade’. circular business model, The is made from recycled material and designed to be sanitized and destroyed once it is no longer wearable, to recycle its materials and create another shoe. The entirety of the sneaker is made from thermoplastic polyurethane (TPU), an extremely durable and forgiving material. The FutureCraft Loop is the first of many completely recyclable products offered by Adidas. FutureCraft Loop Image via Adidas Polyester and Athleticwear In the athleticwear industry, it is common practice that most garments are made of a man-made fibre called polyester. Polyester is created in factories by fusing long polymer threads which are then woven into fabrics. Polyester offers many benefits that are the reasons many companies opt to use it over other materials. The Good Durability Ability to wick away sweat Inexpensive Wrinkle resistance Stain resistance The Bad But there are big downsides that don’t seem to turn manufacturers away from using polyester. Improper safety regulations make it highly likely that wastewater from production will end up in waterways. It takes lots of energy to produce, 125 megajoules of energy per kilogram of product. This is more than what it takes to produce cotton, for example. double Can take up to 200 years to break down. Gif via FORT Making Strides Towards Sustainability Instead of using more sustainable materials and forfeiting all the good things polyester has to offer, Adidas has found a way to make polyester sustainable. As previously mentioned, the material can be very forgiving. Using this to their advantage, Adidas has implemented a system where the material can be reused at the end of its lifetime. This way, the poly fibres only have to be made once and can be reused multiple times over, allowing them to cut their carbon emissions exponentially. Adidas eco-innovation program leader that using renewable resources is a crucial step towards achieving a global circular economy where waste is eliminated and natural systems are returned. He believes a circular economy is not only good for business but also a critical aspect in restoring environmental health. Dharan Kirupanantham has explained The Construction Experimenting with new ways to make the shoe, Adidas was looking for a way to glue together the many components of the shoe while maintaining a uniform material. They found that the recycled plastic material can be fused using heat and pressure, creating a stronger bond than any of their other products. This advantage could mean that the FutureCraft Loop is their most durable shoe yet. The Futurecraft Loop uses Adidas’ signature boost sole that has been adapted to fit their sustainability standards. Extra support is added to the parts of the shoe that face more wear, such as the heel and toe. Adidas is only set to release this shoe in white to exclude the environmentally taxing dying process. Although, it is unlikely that this sneaker will be able to maintain its pearly white colour, especially after being repeatedly recycled. The poly material the shoes will be made of, tends to yellow over time. To prevent this, Adidas has hinted at the possibility of colourways as a way to age the shoe gracefully through recycling. This could mean unique and exclusive colourways that are a result of mixing different remnants. Gif via Milled How will they get them back? Adidas has not released any specific information on how they plan to organize their buy/return system. They are considering something comparable to a subscription service, where you pay a monthly fee, or even return a portion of your money when you recycle your shoe. Either way, they expect to have an incentive for returning your shoes to ensure they can continue their circular business model rather than having the sneakers end up in landfills. What’s next for the FutureCraft Loop? Their new innovative manufacturing techniques that allow none of their shoes to end up in landfills, is a game-changer for athletic wear. The choice used to be between sustainable materials and manmade materials like polyester, with the latter being the economical choice. However, Adidas has since paved the way for a third option – to make polyester and other manmade fibres sustainable. Adidas hopes to utilize these new techniques in their other products beyond shoes. ÀLA.HAUSSE is ready to see other sportswear brands follow Adidas’ lead and create fully recyclable garments.

Adidas FutureCraft: Toward Sustainable Shoes

Image via Fast Company After a 12-month long project, Allbirds and Adidas have unveiled their collaborative creation, the Futurecraft.Footprint Performance Running Sneaker. The two brands have reimagined the possibilities of sustainable footwear by creating a product that has the least amount of impact on the planet possible. Per pair, the Futurecraft.Footprint measures out at which makes it the sneaker with the lowest carbon footprint in comparison to any performance runner ever. 2.94kg CO2e When speaking about the collaboration between the two brands, Jad Finck, Allbirds Vice President of Innovation and Sustainability, claims the industry is “focused on the wrong race.” While many companies focus on brand to brand competitiveness, the true focus should be on earth. Furthering his statement, Finck recognized that “the status quo isn’t doing enough to help the planet. Let’s take this race and make it a race to the lowest carbon shoe possible.” Let’s Talk Carbon You can’t have a conversation about sustainability without hearing the word “carbon”.  So ? Carbon emissions fall under the category of greenhouse gases which are a leading cause of global warming and climate change. The fashion industry accounts for about of global carbon emissions. what exactly does it mean 10% Thankfully, as the conversation around the need for sustainable change in the world of fashion grows, many brands are taking necessary strides in order to reduce their carbon footprint. Adidas, Allbirds and the Futurecraft.Footprint are leading the way for the sneaker industry. Image via wired The Collaboration While the two brands are competitors, they both represent different areas of the market. Adidas are experts in high-performance running shoes, whereas Allbirds puts focus on creating eco-friendly products. Initial plans were for Allbirds to bring their natural materials to Adidas product construction but Sam Handy, Vice President of Design for Adidas Running, made clear that in the end the collaboration is a true blend of both brands. Handy explained, “In practice, it became collaborative with both sides reworking, bouncing sketches … We had the Allbirds team drawing on performance aspects and Adidas working on materials. It became much more collaborative than we anticipated in the beginning.” The brands started by assessing the already sustainable-minded Adidas performance running shoe, the Adizero RC3, looking at its materials, life cycle and pre-existing carbon footprint. While yes, the RC3’s carbon footprint was lower than the average running shoe, it still measured at per pair. By analyzing the brand’s previous take on an eco-minded runner, they were able to recognize what needed to be improved. 7.6 kg CO2 Self-developed Materials The material of the shoe is what drives the high carbon emissions. For the Futurecraft.Footprint, both the Adidas and the Allbird teams developed completely new concepts and materials to ensure they would meet their desired goal of producing a shoe with the least amount of impact on the planet possible. Two textiles were created for the upper portion of the sneaker. This fabric is made up of Adidas Prime Green recycled polyester and Allbirds’ natural Tencel derived from wood pulp. The midsole uses Adidas Lightstrike mixed with Allbirds’ sugarcane-based SweetFoam. The combined expertise from both brands, allowed for the creations of a lightweight textile with a reduced carbon impact  that doesn’t lose out on performance abilities 70% 30% Gif via https://blabhkm.com/ The Process The reworking fabrication process is just as important as updating the materials, as the shoemaking process itself represents a large portion of the sneaker industry’s carbon footprint. Typically sneakers would use a one-piece upper which often leaves waste. This waste counts against the carbon footprint. For the Futurecraft.Footprint, the production team created a style where the extra fabric would be embroidered onto the shoe, which in the end strengthens the upper of the shoe for running while also eliminating waste. The rubber used for the shoe was designed to be void of any carbon-rising additives. Every aspect from material to production was designed to reduce carbon and create as little waste as possible. It’s More Than Just The Shoe Adidas and Allbirds didn’t stop with just the shoe. The companies reformed multiple aspects in order to lower their own carbon footprint – shoe aside. They also updated the . packaging The shoeboxes were redesigned to reduce weight and fit more shoes in a single carton to lower the amount of fuel needed for shipping. The fuel itself used in ocean shipping is made from recycled cooking oil. Renewable energy was created by making the sneakers, this energy was used to power the factories Adidas and Allbirds partnered with. This collaboration is so much more than just the shoe, the two brands are doing what they can to challenge the ongoing climate crisis, even in the smallest ways possible. Image via Fast Company Where Can We Go From Here? Sustainability can be a daunting topic but projects and collaborations such as the Futurecraft.Footprint sneaker can lead change within the industry. Finck celebrated the project’s success by saying “We are incredibly excited about it. It was a moon shot to begin with. Hopefully, it inspires both companies to keep going faster.” The Futurecraft.Footprint started with a 100-pair launch in May to be followed by a 10,000-pair release coming in fall. The two brands are optimistic for a wider release in Spring 2022.

Adidas and Allbirds Collaborate on Low Carbon Shoe

The importance of fashion in the Metaverse can be looked at from multiple angles. Let’s start with the idea that digital representation arguably started with gaming skins. The world of gaming links with the world of fashion intricately, where the details of the character’s appearance send a message, help move the story forward and add much-needed depth to the digital world. Customisation of these in-game avatars came in next, allowing for a form of self-expression. Fashion is one of the pillars of self-expression, and we don’t see why it should be different in the metaverse. Fashion brands entering the metaverse: In 2021, Adidas launched its own NFT drop in partnership with NFT giants such as Punks Comic and Bored Ape Yacht Club. Additionally, in December of last year, the sportwear titan introduced its NFT items. The NFT drop provided its customers with virtual wearables for the blockchain-based game environment The Sandbox. The company partnered with Italian luxury fashion behemoth Prada in January 2022, and together they unveiled a Polygon-based NFT initiative where fans can submit original ideas. Now, in stage 2, to obtain the tangible merchandise, holders must burn the Phase 1 NFT. There will be an Ethereum gas fee, but there is no cost to claim the merchandise. Given the appeal of interacting with and creating communities in games and other virtual worlds, various participants in the fashion business are keeping an eye on the $176 billion gaming sector, which draws more than three billion players globally each year. Huge luxury brands such as Gucci, Balenciaga, Louis Vuitton and Burberry have all ventured into the world of the metaverse already. In order to establish a virtual fashion collection where users could dress their avatars in exclusive goods or appearance-altering “skins,” Ralph Lauren, for instance, teamed up with the South Korean social network app Zepeto. New business models that make use of virtual fashion may have more chances thanks to artificial intelligence and augmented reality. Model avatars have walked 3D virtual runways thanks to technology that enables 360-degree views, which has already been used to exhibit seasonal collections through online showrooms. There are no tangible garments for sale at fashion houses like The Fabricant, DressX, and Leafes. Customers can pay to have a photoshopped version of themselves wearing one of these fantastical clothes, see it superimposed as an AR filter on movies, or even buy the item as an NFT, depending on the design. Nothing exists for one to touch or put on. Customers cannot order a piece to hang in their closet or wear on a night out. These shops focus on something more abstract, though. When perusing their inventory, one can come across silver armour with quivering stems or violet puffer garments that weightlessly float about the body. Digital clothing as an environmentally safe alternative to fast fashion Respectively, the digital brands mentioned above offered clothes without production, pollution, and waste, and fashion shows without international flights. The carbon emissions from travel by buyers and designers to the four major fashion weeks were measured as part of a 2020 research project (Milan, Paris, London and New York). the total emissions came to 241,000 tonnes of CO2e, which is equal to 51,000 cars on the road or 3,060 years of lighting for the Eiffel Tower. Furthermore, the production of a digital piece of clothing from start to finish produces 97% less CO2 and consumes approximately 3,300 litres of water less per item. It was discovered that Naturally, there are more options besides the main four. There are more than 100 fashion weeks taking place around the world, including in Nigeria, Lagos, Melbourne, Rio de Janeiro, Vancouver, Shanghai, Copenhagen, and Seoul, so the emissions associated with all of these events would almost certainly far exceed the projections associated with the few well-established fashion capitals. “We have to think about this on a large global scale, how digital fashion can actually impact physical fashion. I don’t believe that you can replace the physical fashion industry, which is a 800 billion US dollars industry, with digital fashion. But I do think that, when it comes to consumption and our relationship to clothes, the ways we express ourselves, this can be influenced by digital fashion”. — Evelyn Mora, CEO & Co-Founder of Digital Village Shiraz Jagati for Cointelegraph mentions that there is data that not only suggests that by replacing physical samples with digital ones during a company’s design and development phases, but it is also possible to reduce a brand’s carbon footprint by a whopping 30%.

The Evolution of Fashion in the Metaverse

Download link for app available. Little background over the last weekend and we saw the perfect opportunity to showcase what Appzio is capable of. We formed a team to prove that it’s possible to start from scratch and deliver a complex native app in just one weekend. Adidas organized a hackathon App concept Our concept was based around connecting fans, local fan clubs & local venues (such as bars) that host events around football matches. We wanted to build something that would give value to all user groups and at the same time bring Adidas closer to the fans. Over 160 people took part in the event. Saturday The Hackathon . Adidas revealed the challenges and gave briefing to the teams. It is important to note that we had no information about the challenge in advance. We had to start from scratch, create a concept and execute it. started at 10:00 AM on Saturday Our team was comprised of four coding ninjas: Kamen, Viktor, Daniel and myself. We also had Simeon to help out with the concept creation and the app design. we started putting together the concept for what was to be built. It included three different user roles. You can . Afterwards we started making the designs that we based on the Appzio UI Kit. You can check them out , and . we started creating the overall structure and building the Appzio modules that would be required for the app. the actual coding started. We coded for the rest of the day, me and Viktor staying until 1am. Daniel participated for part of the day and implemented an API to pull data about football matches. At 11:00 download the written concept description here here here here At 12:00 At 13:00 Sunday After just a few hours of sleep we gathered again to finish what we started. The coding ninjas in action. Front to back & left to right we have Viktor, Kamen, me (Timo) and Daniel. we continued coding we stopped the main development. We did some QA, fixed few bugs and improved presentation on few screens. we presented the concept in front of the jury and audience ( ). You can also download the presentation . . At 08:00 At 14:00 At 16:00 see the pitch here pdf here drive.google.com End of the hackathon and our results — Video See the app for yourself The only dummy screen you’ll see is the leader board. All other views are fully functional and the app can support unlimited number of users, thanks to Appzio’s infrastructure. To give you an idea about the scope of the app, here are full screens from the finished app. Registration & login Screens for the venue and fan clubs Screens for the fan You can check the app yourself. Simply download the Android version from the link below. Drop a comment if you’d like to have a TestFlight invitation for the iOS app. LINK TO APP FOR ANDROID The team Here I would like to summarize the efforts of each team member. Shout out to you guys, without you, this would not have been possible! — Saturday about 8h in concept creation and business case building — About 12h on the mobile development. We didn’t actually need mobile development to realize these apps, but we took this as an opportunity to improve on some of our animations. from , who has worked since last summer with the Appzio platform — About 18h on the actual app building with PHP — About 12h on the actual app building with PHP (me) — Some 15h on the actual app building with PHP Simeon Mitev Kamen Dobrev Viktor Velkov Programista Daniel Minchev Timo Railo Can you beat us? The total app development time for this project was roughly 48h. The end result is a snappy, polished app (ok, the visuals would still need little up-lifting), that is fully native. No web views, no hybrid mumbo-jumbo. We are rather curious — can you achieve the same result faster with another technology? We think not. But we dare you to prove us wrong.

We built two 100% native apps in 48h using Appzio. Can you beat that?

SYDNEY, Australia, December 5th, 2024/Chainwire/--Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes. https://www.youtube.com/embed/Bu0KZ8TkFpM This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas' commitment to empowering physical movement and innovation. With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation. The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities. Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise. The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO's innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space. About STEPN STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Marketing Manager Emmanuel Manach FSL emmanuel@stepn.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here SYDNEY, Australia, December 5th, 2024/Chainwire/--Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers . Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes. STEPN GO x adidas Genesis NFT Sneakers STEPN GO x adidas Genesis NFT Sneakers https://www.youtube.com/embed/Bu0KZ8TkFpM https://www.youtube.com/embed/Bu0KZ8TkFpM https://www.youtube.com/embed/Bu0KZ8TkFpM This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. STEPN STEPN Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas' commitment to empowering physical movement and innovation. MOOAR MOOAR With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation. The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities. X X Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise. The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO's innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space. About STEPN STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. STEPN STEPN About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. STEPN GO STEPN GO About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. adidas adidas Contact Marketing Manager Emmanuel Manach FSL emmanuel@stepn.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

STEPN GO And Adidas Launch First-Ever STEPN GO x Adidas Physical Shoe Drop

STEPN GO и Adidas пускат първите в историята обувки STEPN GO x Adidas Physical Shoe Drop

STEPN GO und Adidas bringen den ersten physischen STEPN GO x Adidas-Schuh-Drop heraus

STEPN GO y Adidas lanzan el primer lanzamiento físico de zapatillas STEPN GO x Adidas

STEPN GO et Adidas lancent la toute première collection physique de chaussures STEPN GO x Adidas

STEPN GOとアディダスが初のSTEPN GO x アディダスのフィジカルシューズドロップを開始

STEPN GO en Adidas lanceren allereerste fysieke STEPN GO x Adidas-schoendrop

STEPN GO i Adidas wprowadzają na rynek pierwszy w historii model butów fizycznych STEPN GO x Adidas

STEPN GO او اډیډاس د لومړي ځل لپاره STEPN GO x اډیډاس فزیکل شو ډراپ پیل کړ

STEPN GO Uye Adidas Inotangisa Chekutanga-Yakakwana STEPN GO x Adidas Physical Shoe Drop

STEPN GO และ Adidas เปิดตัวรองเท้า STEPN GO x Adidas Physical ครั้งแรก

STEPN GO Na Adidas Va Sungula STEPN GO x Adidas Physical Shoe Drop yo Sungula

STEPN GO اور Adidas نے پہلی بار STEPN GO x Adidas فزیکل شو ڈراپ لانچ کیا

**SYDNEY, Australia, September 23rd, 2024, Chainwire/--**FSL, creators of STEPN GO, announce the continuation of their exciting collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This is the second phase of a year-long partnership, following the successful April 2024 launch of the STEPN x adidas Genesis Sneakers, which saw the two brands collaborating to blend fitness and digital fashion. The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR, FSL’s NFT marketplace. A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with a refund provided for those who don’t win. The partnership highlights adidas' commitment to exploring the future of wearables in the Web3 space, with more exciting projects to follow. Since STEPN GO’s Public Beta Launch on September 4, 2024, the Haus System has quickly become a standout feature of STEPN GO. It allows users to lend Sneakers to friends, sharing Energy and earnings while motivating each other to stay active. This innovative system has opened up STEPN GO to a broader audience, making it accessible even to those with no prior knowledge of crypto, by simply using an Activation Code. Beyond the Haus System, STEPN GO offers several other features designed to reward users for staying active. The Fitness Level feature provides additional earnings based on consistent activity, turning every step into an opportunity to earn more. GO GAME TOKEN (GGT), earned through walking, jogging, or running, can be used within the app for upgrading Sneakers and minting Shoeboxes. Additionally, the platform encourages sustainability by requiring users to burn Sneakers to gain Energy, ensuring a balanced economic model. Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” FSL has a strong history of rewarding its loyal community. This was most notably demonstrated through the Trailblazer Airdrop, which recently distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID. These rewards not only acknowledge long-term commitment but also provide priority access to upcoming mints and exclusive opportunities. As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About STEPN STEPN is Web3’s leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here **SYDNEY, Australia, September 23rd, 2024, Chainwire/--**FSL, creators of STEPN GO, announce the continuation of their exciting collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This is the second phase of a year-long partnership, following the successful April 2024 launch of the STEPN x adidas Genesis Sneakers , which saw the two brands collaborating to blend fitness and digital fashion. The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR , FSL’s NFT marketplace. STEPN x adidas Genesis Sneakers STEPN x adidas Genesis Sneakers MOOAR MOOAR A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with a refund provided for those who don’t win. The partnership highlights adidas' commitment to exploring the future of wearables in the Web3 space, with more exciting projects to follow. Since STEPN GO’s Public Beta Launch on September 4, 2024, the Haus System has quickly become a standout feature of STEPN GO. It allows users to lend Sneakers to friends, sharing Energy and earnings while motivating each other to stay active. This innovative system has opened up STEPN GO to a broader audience, making it accessible even to those with no prior knowledge of crypto, by simply using an Activation Code. Public Beta Launch Public Beta Launch Haus System Haus System Beyond the Haus System, STEPN GO offers several other features designed to reward users for staying active. The Fitness Level feature provides additional earnings based on consistent activity, turning every step into an opportunity to earn more. GO GAME TOKEN (GGT), earned through walking, jogging, or running, can be used within the app for upgrading Sneakers and minting Shoeboxes. Additionally, the platform encourages sustainability by requiring users to burn Sneakers to gain Energy, ensuring a balanced economic model. GO GAME TOKEN GO GAME TOKEN Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” FSL has a strong history of rewarding its loyal community. This was most notably demonstrated through the Trailblazer Airdrop , which recently distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID . These rewards not only acknowledge long-term commitment but also provide priority access to upcoming mints and exclusive opportunities. Trailblazer Airdrop Trailblazer Airdrop FSL ID FSL ID As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About STEPN STEPN is Web3’s leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

STEPN GO And Adidas Expand Their Partnership With Genesis NFT Sneaker Collection

STEPN GO እና Adidas ከዘፍጥረት NFT ስኒከር ስብስብ ጋር ያላቸውን አጋርነት አስፋፉ

STEPN GO i Adidas amplien la seva associació amb Genesis NFT Sneaker Collection

STEPN GO a Adidas rozšiřují své partnerství s kolekcí tenisek Genesis NFT

STEPN GO y Adidas amplían su asociación con la colección de zapatillas NFT Genesis

STEPN GO-ն և Adidas-ը ընդլայնում են իրենց համագործակցությունը Genesis NFT սպորտային կոշիկների հավաքածուի հետ

STEPN GOとアディダスがジェネシスNFTスニーカーコレクションで提携を拡大

STEPN GO និង Adidas ពង្រីកភាពជាដៃគូរបស់ពួកគេជាមួយ Genesis NFT Sneaker Collection

STEPN GO sy Adidas dia manitatra ny fiaraha-miasa amin'ny Genesis NFT Sneaker Collection

STEPN GO și Adidas își extind parteneriatul cu Genesis NFT Sneaker Collection

STEPN GO iyo Adidas waxay balaarinayaan iskaashigooda Ururinta Sneaker NFT ee Genesis

STEPN GO ва Adidas шарикии худро бо коллексияи кроссовкаҳои Genesis NFT густариш медиҳанд

STEPN GO va Adidas Genesis NFT krossovkalar kolleksiyasi bilan hamkorlikni kengaytirmoqda

The manufacturing industry enjoys a rich technological evolution. It is also one of the top industries with the highest investment in technology and specifically IoT. As per a , the global IoT in manufacturing market size is expected to grow from USD 33.2 billion in 2020 to USD 53.8 billion in 2025, at a CAGR of 10.1% in the given period. Technological innovations have transformed various industries, sectors, and companies right from accelerating production, product development, software integrations, improving CX, and more. Marketsandmarkets report According to a , operational performance increases up to 30-50% just by the implementation of agile transformation that is possible with smart manufacturing. Giants such as Ford, Nike, Bacardi, and so on have heavily invested in connectivity and smart manufacturing technologies to get the best out of the predictive and actionable analysis. Mckinsey report Manufacturers need to bring in AGILITY to keep up with competition, faster ways of production, setting up smart factories, and responding to market variations with better-informed decisions. Lamborghini has also set up its smart factory for the production of its car - Urus. Adidas and Amazon are already treated as smart manufacturing success stories. What is making these companies adopt smart manufacturing? What is it that smart manufacturing is capable of? How is the shaping newer possibilities? What does the future hold in place for companies and industries adopting smart manufacturing? Let’s find out in this article. industrial internet of things Key problems within the manufacturing industry Every industry has challenges it needs to deal with and figure out its way to overcoming them, which in today’s Industry 4.0 is easier due to the implementation of smarter technologies. The manufacturing industry too, has its challenges, some of which include: Scarcity/diminishing skilled labor and their retention According to a and The Manufacturing Institute Study Finds, it is reported that the manufacturing skills gap can result in 2.1 billion unfilled jobs by 2030. The results also mentioned that 71 % of the US manufacturers feel that it is much harder to attract and retain employees in 2021 and beyond. Not having enough labor/manpower to function with can be a major issue for any industry. study by Deloitte Fluctuations in demands and capabilities to meet them The demand surge is ever increasing and thus manufacturers need to tend to this by increasing capacity, hiring more skilled personnel, forecasting demands accurately to avoid wastage or short supply, meeting the required demand on time, and keeping costs in check. New equipment, facility, personnel, and acquiring new customers can lead to a huge increase in costs. Hence, it involves more investment to meet the increasing demand. Also, given the shortage of labor, the concern is soaring. Inventory management Similar to demand planning, aligning inventory according to changes in demand, supply chain issues, and more is a task in itself. Not having proper inventory management systems and software may lead to fluctuations in supply and demand, over or under-producing, and a ton of wastage. A requirement to use the right tools and training comes into play to manage the system. Handling excess, unused and obsolete stock can add up to costs. Maintaining raw materials ahead of required production needs to be managed as well. Planning well for the timely production of products and delivery is crucial. Responding to uncertainties in the supply chain becomes a major issue when real-time insights are not in hand. Newer technologies and innovations are disrupting the industry and helping overcome such issues to attain better efficiency, minimize costs, and improve overall growth and profits. The growth and prosperity of the manufacturing industry are directly proportional and advantageous for the growth of the economy as well. Smart manufacturing is evolving the industry 4.0 and how! What is Smart Manufacturing? Given the importance of the manufacturing industry and the depth of challenges, manufacturers have now begun to establish and innovate with newer, smart technologies and to improve efficiency and level up performance. Smart manufacturing is an amalgamation of various technologies such as: IoT Big data Cloud computing Virtual Reality Artificial Intelligence Augmented Reality Advanced robotics Cyber security Blockchain Inventory and network optimization According to , the global Smart Manufacturing market size is projected to reach US$ 358210 million by 2027, from US$ 185410 million in 2020, at a CAGR of 9.9% during 2021-2027. Fortune Business Inights report Key components that make smart manufacturing possible The Gartner Smart Manufacturing Strategy and Implementation Trends Survey2020, reports that less than 50% of manufacturing leaders are presently implementing or have a fully deployed smart manufacturing strategy. The idea behind a successful smart manufacturing strategy is to develop a competitive edge and a profitable business overall. Apart from the main technologies that make smart manufacturing what it is, having the right strategy and team to implement it and carry it forward is vital. When , a global leader in the field of filtration devices approached us to figure out how IoT could be leveraged to reduce their operating costs and increase efficiency, we crafted an extensive plan to augment their devices with smart capabilities which would enable them to send valuable usage data, diagnose problems, remind users and manufacturers about service schedules, and more. This helped the company deliver a superior customer experience resulting in increased sales and customer loyalty. Mann+Hummel Results-driven by smart manufacturing Better informed decisions are the key advantage that smart manufacturing provides. Big data processing allows analyzing heaps of data that can be put to use for better-predicted outcomes and helps in planning demand and associated production and supply. The importance of predictive maintenance is clearer than ever and is said to reduce 40% of the equipment maintenance costs and by 2025 is expected to generate an economic value of $630 billion according to a . Deloitte report Smart manufacturing helps detect quality issues and defects that can be eliminated and worked on, to be able to provide high-quality products, with a faster delivery time. It allows for real-time inputs and recommendations and makes it easier to solve issues along the production process. Agility, transparency in the supply chain, responsiveness to changes, and disruptions in the market are all possible due to smart manufacturing. Responding on time and meeting the demand results in customer satisfaction and improved customer relationships and experiences. AI automation and robotics help lessen the need for human intervention in tasks that can be dealt with further ease and superiority by these technologies. Business continuity and longevity are byproducts of all of the above results driven by smart manufacturing. ERP( Enterprise Resource Planning) coupled with IoT, is providing newer possibilities and taking ERP up a notch, by further streamlining business operations, minimizing material waste and damages as well as labor-intensive tasks, thus increasing overall efficiency. Remote equipment diagnosis and repairs are now possible due to connected devices. What can we expect in the future? As per a Mckinsey report, the manufacturing industry has the potential to automate up to 60%, one of the highest percentages for any industry. Thus, research on newer ways to innovate with technologies in manufacturing and implementation of smart manufacturing is stirring up. The inclusion of 5G into smart manufacturing to gear up to speed, and edge computing capabilities, to provide better real-time insights and smoother communication within the supply chain is something to look forward to and is increasingly being leveraged too. Further adoption of 3D printing and digital twin technology can also disrupt and lead to further digital transformations in the future. The experience gained through working with major enterprises for their digital transformation journey in the manufacturing sector, coupled with extensive research, our provides valuable insights and can help you achieve great results. It is a one-stop destination for everything IoT and covers key points such as IoT security, the right approach to building IoT solutions, and the results one can expect from IoT implementations. IoT landscape report 2021 The fact that smart manufacturing is a rainbow of various technologies, widens the scope of innovation and prospective probable outcomes and possibilities it holds for the future. It would be interesting to see how each technology under smart manufacturing unfolds new opportunities the manufacturing industry can leverage to drive great results.

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