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Shop the GAZELLE INDOOR W - Blue at adidas.com/us! See all the styles and colors of GAZELLE INDOOR W - Blue at the official adidas online shop.

adidas GAZELLE INDOOR W - Blue | Women's Lifestyle | adidas US

Steeped in history, these adidas shoes commemorate our brand&#x27;s longstanding connection to alt metal band Korn. Their premium vintage-style suede upper and classic silhouette evoke the retro cool these sneakers are known for. But look closer and you&#x27;ll see the Campus font takes on the life of ...

adidas Campus 2.0 Korn Shoes - Grey | Men's Lifestyle | adidas US

Korn and adidas unite to present a collaboration years in the making that celebrates the alt metal band&#x27;s 30th anniversary. This shirt blends the best of both worlds, pairing the edge and attitude of Korn with the heritage of adidas. Iconic 3-Stripes down each arm represent the connection that ...

adidas Korn Long Sleeve Shirt - Black | Men's Lifestyle | adidas US

The Rise of Gen Z and the Sneaker Craze - Shoes on the Blockchain The global sneaker industry is set to grow to a value of 120$ billion by 2026 from a current market capitalization of $79 billion. The shoe business is an enormous opportunity given its rapid expansion across cultures and continents. However, with more companies targeting the already flooding sneaker market, the sneaker giants such as Nike and Adidas are eyeing the tokenization of sneakers as the next play, which will create a new digital market for sneakers altogether. For example, when a customer purchases a genuine pair of shoes, a digital version of the shoe may be created, connected to the customer, and given a cryptographic token, the digital shoe and cryptographic token being a crypto sneaker as a whole. Last year, collectors and sneakers enthusiasts bought and resold $6 billion of sneakers, including limited-edition pairs on the secondary market. Nike’s acquisition of RTFKT studio is a tell that the next step for the sneaker industry is to go into digital shoes, NFTs and accessories using blockchain technology. With companies like Sneakmart launching products such as Metakicks, which allows users to receive tokenized sneakers generated at random, the possibilities of using sneakers with blockchain technology is endless. NFT mystery boxes contain a random NFT from a collection. Buying a mystery box gives users the chance to receive a special or rare sneaker product at a relatively low price. Users want to show off their digital kicks, which they have created as they do in the physical world or resell it for a profit, exemplifying the new age of transformation. With celebrities endorsement such as soccer pairs created by former international soccer star Didier Drogba, the possibilities for collaboration are endless. The Rise of Sneakers NFTs Nike sees the acquisition of RTFKT as a way to extend its digital presence and its capabilities. Nike isn’t the only corporation jumping on the NFT bandwagon.  Adidas reaped nearly $22 million from the sale of the digital tokens, sold for 0.2 ETH each. A future where digital sneakers are an essential aspect of our identities is difficult to predict. With everyone from venture capital, private equity funds, banker, chipmakers to artists to fashion labels getting ready for the metaverse, it feels imminent—and businesses like Nike, Adidas, and others will be there to ensure our virtual feet aren’t bare. People ready to spend hundreds or even thousands of dollars on a pair of digital shoes may soon make this a new normal and multi-billion dollar industry. It’s difficult to determine a future where digital sneakers will be a fundamental part of our identities. It seems inevitable with Nike, Adidas, RKFT, Sneakmart, Meta, fashion labels, and everyone else gearing up for the metaverse and its impact on our society. Catch all the breaking news, and Don’t forget to like the story.

Why Nike, Adidas, RKFT and Sneakmart are Tokenizing Sneakers

Lead image via Adidas Adidas has just announced the release of their newest running shoe, the FutureCraft Loop. In their efforts to create a Adidas has stated that this sneaker is ‘made to be remade’. circular business model, The is made from recycled material and designed to be sanitized and destroyed once it is no longer wearable, to recycle its materials and create another shoe. The entirety of the sneaker is made from thermoplastic polyurethane (TPU), an extremely durable and forgiving material. The FutureCraft Loop is the first of many completely recyclable products offered by Adidas. FutureCraft Loop Image via Adidas Polyester and Athleticwear In the athleticwear industry, it is common practice that most garments are made of a man-made fibre called polyester. Polyester is created in factories by fusing long polymer threads which are then woven into fabrics. Polyester offers many benefits that are the reasons many companies opt to use it over other materials. The Good Durability Ability to wick away sweat Inexpensive Wrinkle resistance Stain resistance The Bad But there are big downsides that don’t seem to turn manufacturers away from using polyester. Improper safety regulations make it highly likely that wastewater from production will end up in waterways. It takes lots of energy to produce, 125 megajoules of energy per kilogram of product. This is more than what it takes to produce cotton, for example. double Can take up to 200 years to break down. Gif via FORT Making Strides Towards Sustainability Instead of using more sustainable materials and forfeiting all the good things polyester has to offer, Adidas has found a way to make polyester sustainable. As previously mentioned, the material can be very forgiving. Using this to their advantage, Adidas has implemented a system where the material can be reused at the end of its lifetime. This way, the poly fibres only have to be made once and can be reused multiple times over, allowing them to cut their carbon emissions exponentially. Adidas eco-innovation program leader that using renewable resources is a crucial step towards achieving a global circular economy where waste is eliminated and natural systems are returned. He believes a circular economy is not only good for business but also a critical aspect in restoring environmental health. Dharan Kirupanantham has explained The Construction Experimenting with new ways to make the shoe, Adidas was looking for a way to glue together the many components of the shoe while maintaining a uniform material. They found that the recycled plastic material can be fused using heat and pressure, creating a stronger bond than any of their other products. This advantage could mean that the FutureCraft Loop is their most durable shoe yet. The Futurecraft Loop uses Adidas’ signature boost sole that has been adapted to fit their sustainability standards. Extra support is added to the parts of the shoe that face more wear, such as the heel and toe. Adidas is only set to release this shoe in white to exclude the environmentally taxing dying process. Although, it is unlikely that this sneaker will be able to maintain its pearly white colour, especially after being repeatedly recycled. The poly material the shoes will be made of, tends to yellow over time. To prevent this, Adidas has hinted at the possibility of colourways as a way to age the shoe gracefully through recycling. This could mean unique and exclusive colourways that are a result of mixing different remnants. Gif via Milled How will they get them back? Adidas has not released any specific information on how they plan to organize their buy/return system. They are considering something comparable to a subscription service, where you pay a monthly fee, or even return a portion of your money when you recycle your shoe. Either way, they expect to have an incentive for returning your shoes to ensure they can continue their circular business model rather than having the sneakers end up in landfills. What’s next for the FutureCraft Loop? Their new innovative manufacturing techniques that allow none of their shoes to end up in landfills, is a game-changer for athletic wear. The choice used to be between sustainable materials and manmade materials like polyester, with the latter being the economical choice. However, Adidas has since paved the way for a third option – to make polyester and other manmade fibres sustainable. Adidas hopes to utilize these new techniques in their other products beyond shoes. ÀLA.HAUSSE is ready to see other sportswear brands follow Adidas’ lead and create fully recyclable garments.

Adidas FutureCraft: Toward Sustainable Shoes

Image via Fast Company After a 12-month long project, Allbirds and Adidas have unveiled their collaborative creation, the Futurecraft.Footprint Performance Running Sneaker. The two brands have reimagined the possibilities of sustainable footwear by creating a product that has the least amount of impact on the planet possible. Per pair, the Futurecraft.Footprint measures out at which makes it the sneaker with the lowest carbon footprint in comparison to any performance runner ever. 2.94kg CO2e When speaking about the collaboration between the two brands, Jad Finck, Allbirds Vice President of Innovation and Sustainability, claims the industry is “focused on the wrong race.” While many companies focus on brand to brand competitiveness, the true focus should be on earth. Furthering his statement, Finck recognized that “the status quo isn’t doing enough to help the planet. Let’s take this race and make it a race to the lowest carbon shoe possible.” Let’s Talk Carbon You can’t have a conversation about sustainability without hearing the word “carbon”.  So ? Carbon emissions fall under the category of greenhouse gases which are a leading cause of global warming and climate change. The fashion industry accounts for about of global carbon emissions. what exactly does it mean 10% Thankfully, as the conversation around the need for sustainable change in the world of fashion grows, many brands are taking necessary strides in order to reduce their carbon footprint. Adidas, Allbirds and the Futurecraft.Footprint are leading the way for the sneaker industry. Image via wired The Collaboration While the two brands are competitors, they both represent different areas of the market. Adidas are experts in high-performance running shoes, whereas Allbirds puts focus on creating eco-friendly products. Initial plans were for Allbirds to bring their natural materials to Adidas product construction but Sam Handy, Vice President of Design for Adidas Running, made clear that in the end the collaboration is a true blend of both brands. Handy explained, “In practice, it became collaborative with both sides reworking, bouncing sketches … We had the Allbirds team drawing on performance aspects and Adidas working on materials. It became much more collaborative than we anticipated in the beginning.” The brands started by assessing the already sustainable-minded Adidas performance running shoe, the Adizero RC3, looking at its materials, life cycle and pre-existing carbon footprint. While yes, the RC3’s carbon footprint was lower than the average running shoe, it still measured at per pair. By analyzing the brand’s previous take on an eco-minded runner, they were able to recognize what needed to be improved. 7.6 kg CO2 Self-developed Materials The material of the shoe is what drives the high carbon emissions. For the Futurecraft.Footprint, both the Adidas and the Allbird teams developed completely new concepts and materials to ensure they would meet their desired goal of producing a shoe with the least amount of impact on the planet possible. Two textiles were created for the upper portion of the sneaker. This fabric is made up of Adidas Prime Green recycled polyester and Allbirds’ natural Tencel derived from wood pulp. The midsole uses Adidas Lightstrike mixed with Allbirds’ sugarcane-based SweetFoam. The combined expertise from both brands, allowed for the creations of a lightweight textile with a reduced carbon impact  that doesn’t lose out on performance abilities 70% 30% Gif via https://blabhkm.com/ The Process The reworking fabrication process is just as important as updating the materials, as the shoemaking process itself represents a large portion of the sneaker industry’s carbon footprint. Typically sneakers would use a one-piece upper which often leaves waste. This waste counts against the carbon footprint. For the Futurecraft.Footprint, the production team created a style where the extra fabric would be embroidered onto the shoe, which in the end strengthens the upper of the shoe for running while also eliminating waste. The rubber used for the shoe was designed to be void of any carbon-rising additives. Every aspect from material to production was designed to reduce carbon and create as little waste as possible. It’s More Than Just The Shoe Adidas and Allbirds didn’t stop with just the shoe. The companies reformed multiple aspects in order to lower their own carbon footprint – shoe aside. They also updated the . packaging The shoeboxes were redesigned to reduce weight and fit more shoes in a single carton to lower the amount of fuel needed for shipping. The fuel itself used in ocean shipping is made from recycled cooking oil. Renewable energy was created by making the sneakers, this energy was used to power the factories Adidas and Allbirds partnered with. This collaboration is so much more than just the shoe, the two brands are doing what they can to challenge the ongoing climate crisis, even in the smallest ways possible. Image via Fast Company Where Can We Go From Here? Sustainability can be a daunting topic but projects and collaborations such as the Futurecraft.Footprint sneaker can lead change within the industry. Finck celebrated the project’s success by saying “We are incredibly excited about it. It was a moon shot to begin with. Hopefully, it inspires both companies to keep going faster.” The Futurecraft.Footprint started with a 100-pair launch in May to be followed by a 10,000-pair release coming in fall. The two brands are optimistic for a wider release in Spring 2022.

Adidas and Allbirds Collaborate on Low Carbon Shoe

The importance of fashion in the Metaverse can be looked at from multiple angles. Let’s start with the idea that digital representation arguably started with gaming skins. The world of gaming links with the world of fashion intricately, where the details of the character’s appearance send a message, help move the story forward and add much-needed depth to the digital world. Customisation of these in-game avatars came in next, allowing for a form of self-expression. Fashion is one of the pillars of self-expression, and we don’t see why it should be different in the metaverse. Fashion brands entering the metaverse: In 2021, Adidas launched its own NFT drop in partnership with NFT giants such as Punks Comic and Bored Ape Yacht Club. Additionally, in December of last year, the sportwear titan introduced its NFT items. The NFT drop provided its customers with virtual wearables for the blockchain-based game environment The Sandbox. The company partnered with Italian luxury fashion behemoth Prada in January 2022, and together they unveiled a Polygon-based NFT initiative where fans can submit original ideas. Now, in stage 2, to obtain the tangible merchandise, holders must burn the Phase 1 NFT. There will be an Ethereum gas fee, but there is no cost to claim the merchandise. Given the appeal of interacting with and creating communities in games and other virtual worlds, various participants in the fashion business are keeping an eye on the $176 billion gaming sector, which draws more than three billion players globally each year. Huge luxury brands such as Gucci, Balenciaga, Louis Vuitton and Burberry have all ventured into the world of the metaverse already. In order to establish a virtual fashion collection where users could dress their avatars in exclusive goods or appearance-altering “skins,” Ralph Lauren, for instance, teamed up with the South Korean social network app Zepeto. New business models that make use of virtual fashion may have more chances thanks to artificial intelligence and augmented reality. Model avatars have walked 3D virtual runways thanks to technology that enables 360-degree views, which has already been used to exhibit seasonal collections through online showrooms. There are no tangible garments for sale at fashion houses like The Fabricant, DressX, and Leafes. Customers can pay to have a photoshopped version of themselves wearing one of these fantastical clothes, see it superimposed as an AR filter on movies, or even buy the item as an NFT, depending on the design. Nothing exists for one to touch or put on. Customers cannot order a piece to hang in their closet or wear on a night out. These shops focus on something more abstract, though. When perusing their inventory, one can come across silver armour with quivering stems or violet puffer garments that weightlessly float about the body. Digital clothing as an environmentally safe alternative to fast fashion Respectively, the digital brands mentioned above offered clothes without production, pollution, and waste, and fashion shows without international flights. The carbon emissions from travel by buyers and designers to the four major fashion weeks were measured as part of a 2020 research project (Milan, Paris, London and New York). the total emissions came to 241,000 tonnes of CO2e, which is equal to 51,000 cars on the road or 3,060 years of lighting for the Eiffel Tower. Furthermore, the production of a digital piece of clothing from start to finish produces 97% less CO2 and consumes approximately 3,300 litres of water less per item. It was discovered that Naturally, there are more options besides the main four. There are more than 100 fashion weeks taking place around the world, including in Nigeria, Lagos, Melbourne, Rio de Janeiro, Vancouver, Shanghai, Copenhagen, and Seoul, so the emissions associated with all of these events would almost certainly far exceed the projections associated with the few well-established fashion capitals. “We have to think about this on a large global scale, how digital fashion can actually impact physical fashion. I don’t believe that you can replace the physical fashion industry, which is a 800 billion US dollars industry, with digital fashion. But I do think that, when it comes to consumption and our relationship to clothes, the ways we express ourselves, this can be influenced by digital fashion”. — Evelyn Mora, CEO & Co-Founder of Digital Village Shiraz Jagati for Cointelegraph mentions that there is data that not only suggests that by replacing physical samples with digital ones during a company’s design and development phases, but it is also possible to reduce a brand’s carbon footprint by a whopping 30%.

The Evolution of Fashion in the Metaverse

Download link for app available. Little background over the last weekend and we saw the perfect opportunity to showcase what Appzio is capable of. We formed a team to prove that it’s possible to start from scratch and deliver a complex native app in just one weekend. Adidas organized a hackathon App concept Our concept was based around connecting fans, local fan clubs & local venues (such as bars) that host events around football matches. We wanted to build something that would give value to all user groups and at the same time bring Adidas closer to the fans. Over 160 people took part in the event. Saturday The Hackathon . Adidas revealed the challenges and gave briefing to the teams. It is important to note that we had no information about the challenge in advance. We had to start from scratch, create a concept and execute it. started at 10:00 AM on Saturday Our team was comprised of four coding ninjas: Kamen, Viktor, Daniel and myself. We also had Simeon to help out with the concept creation and the app design. we started putting together the concept for what was to be built. It included three different user roles. You can . Afterwards we started making the designs that we based on the Appzio UI Kit. You can check them out , and . we started creating the overall structure and building the Appzio modules that would be required for the app. the actual coding started. We coded for the rest of the day, me and Viktor staying until 1am. Daniel participated for part of the day and implemented an API to pull data about football matches. At 11:00 download the written concept description here here here here At 12:00 At 13:00 Sunday After just a few hours of sleep we gathered again to finish what we started. The coding ninjas in action. Front to back & left to right we have Viktor, Kamen, me (Timo) and Daniel. we continued coding we stopped the main development. We did some QA, fixed few bugs and improved presentation on few screens. we presented the concept in front of the jury and audience ( ). You can also download the presentation . . At 08:00 At 14:00 At 16:00 see the pitch here pdf here drive.google.com End of the hackathon and our results — Video See the app for yourself The only dummy screen you’ll see is the leader board. All other views are fully functional and the app can support unlimited number of users, thanks to Appzio’s infrastructure. To give you an idea about the scope of the app, here are full screens from the finished app. Registration & login Screens for the venue and fan clubs Screens for the fan You can check the app yourself. Simply download the Android version from the link below. Drop a comment if you’d like to have a TestFlight invitation for the iOS app. LINK TO APP FOR ANDROID The team Here I would like to summarize the efforts of each team member. Shout out to you guys, without you, this would not have been possible! — Saturday about 8h in concept creation and business case building — About 12h on the mobile development. We didn’t actually need mobile development to realize these apps, but we took this as an opportunity to improve on some of our animations. from , who has worked since last summer with the Appzio platform — About 18h on the actual app building with PHP — About 12h on the actual app building with PHP (me) — Some 15h on the actual app building with PHP Simeon Mitev Kamen Dobrev Viktor Velkov Programista Daniel Minchev Timo Railo Can you beat us? The total app development time for this project was roughly 48h. The end result is a snappy, polished app (ok, the visuals would still need little up-lifting), that is fully native. No web views, no hybrid mumbo-jumbo. We are rather curious — can you achieve the same result faster with another technology? We think not. But we dare you to prove us wrong.

We built two 100% native apps in 48h using Appzio. Can you beat that?

SYDNEY, Australia, December 5th, 2024/Chainwire/--Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes. https://www.youtube.com/embed/Bu0KZ8TkFpM This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas' commitment to empowering physical movement and innovation. With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation. The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities. Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise. The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO's innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space. About STEPN STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Marketing Manager Emmanuel Manach FSL emmanuel@stepn.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here SYDNEY, Australia, December 5th, 2024/Chainwire/--Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers . Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes. STEPN GO x adidas Genesis NFT Sneakers STEPN GO x adidas Genesis NFT Sneakers https://www.youtube.com/embed/Bu0KZ8TkFpM https://www.youtube.com/embed/Bu0KZ8TkFpM https://www.youtube.com/embed/Bu0KZ8TkFpM This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. STEPN STEPN Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas' commitment to empowering physical movement and innovation. MOOAR MOOAR With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.” Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation. The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities. X X Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise. The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO's innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space. About STEPN STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. STEPN STEPN About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. STEPN GO STEPN GO About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. adidas adidas Contact Marketing Manager Emmanuel Manach FSL emmanuel@stepn.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

STEPN GO And Adidas Launch First-Ever STEPN GO x Adidas Physical Shoe Drop

STEPN GO и Adidas пускат първите в историята обувки STEPN GO x Adidas Physical Shoe Drop

STEPN GO und Adidas bringen den ersten physischen STEPN GO x Adidas-Schuh-Drop heraus

STEPN GO y Adidas lanzan el primer lanzamiento físico de zapatillas STEPN GO x Adidas

STEPN GO et Adidas lancent la toute première collection physique de chaussures STEPN GO x Adidas

STEPN GOとアディダスが初のSTEPN GO x アディダスのフィジカルシューズドロップを開始

STEPN GO en Adidas lanceren allereerste fysieke STEPN GO x Adidas-schoendrop

STEPN GO i Adidas wprowadzają na rynek pierwszy w historii model butów fizycznych STEPN GO x Adidas

STEPN GO او اډیډاس د لومړي ځل لپاره STEPN GO x اډیډاس فزیکل شو ډراپ پیل کړ

STEPN GO Uye Adidas Inotangisa Chekutanga-Yakakwana STEPN GO x Adidas Physical Shoe Drop

STEPN GO และ Adidas เปิดตัวรองเท้า STEPN GO x Adidas Physical ครั้งแรก

STEPN GO Na Adidas Va Sungula STEPN GO x Adidas Physical Shoe Drop yo Sungula

STEPN GO اور Adidas نے پہلی بار STEPN GO x Adidas فزیکل شو ڈراپ لانچ کیا

**SYDNEY, Australia, September 23rd, 2024, Chainwire/--**FSL, creators of STEPN GO, announce the continuation of their exciting collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This is the second phase of a year-long partnership, following the successful April 2024 launch of the STEPN x adidas Genesis Sneakers, which saw the two brands collaborating to blend fitness and digital fashion. The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR, FSL’s NFT marketplace. A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with a refund provided for those who don’t win. The partnership highlights adidas' commitment to exploring the future of wearables in the Web3 space, with more exciting projects to follow. Since STEPN GO’s Public Beta Launch on September 4, 2024, the Haus System has quickly become a standout feature of STEPN GO. It allows users to lend Sneakers to friends, sharing Energy and earnings while motivating each other to stay active. This innovative system has opened up STEPN GO to a broader audience, making it accessible even to those with no prior knowledge of crypto, by simply using an Activation Code. Beyond the Haus System, STEPN GO offers several other features designed to reward users for staying active. The Fitness Level feature provides additional earnings based on consistent activity, turning every step into an opportunity to earn more. GO GAME TOKEN (GGT), earned through walking, jogging, or running, can be used within the app for upgrading Sneakers and minting Shoeboxes. Additionally, the platform encourages sustainability by requiring users to burn Sneakers to gain Energy, ensuring a balanced economic model. Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” FSL has a strong history of rewarding its loyal community. This was most notably demonstrated through the Trailblazer Airdrop, which recently distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID. These rewards not only acknowledge long-term commitment but also provide priority access to upcoming mints and exclusive opportunities. As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About STEPN STEPN is Web3’s leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here **SYDNEY, Australia, September 23rd, 2024, Chainwire/--**FSL, creators of STEPN GO, announce the continuation of their exciting collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This is the second phase of a year-long partnership, following the successful April 2024 launch of the STEPN x adidas Genesis Sneakers , which saw the two brands collaborating to blend fitness and digital fashion. The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR , FSL’s NFT marketplace. STEPN x adidas Genesis Sneakers STEPN x adidas Genesis Sneakers MOOAR MOOAR A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with a refund provided for those who don’t win. The partnership highlights adidas' commitment to exploring the future of wearables in the Web3 space, with more exciting projects to follow. Since STEPN GO’s Public Beta Launch on September 4, 2024, the Haus System has quickly become a standout feature of STEPN GO. It allows users to lend Sneakers to friends, sharing Energy and earnings while motivating each other to stay active. This innovative system has opened up STEPN GO to a broader audience, making it accessible even to those with no prior knowledge of crypto, by simply using an Activation Code. Public Beta Launch Public Beta Launch Haus System Haus System Beyond the Haus System, STEPN GO offers several other features designed to reward users for staying active. The Fitness Level feature provides additional earnings based on consistent activity, turning every step into an opportunity to earn more. GO GAME TOKEN (GGT), earned through walking, jogging, or running, can be used within the app for upgrading Sneakers and minting Shoeboxes. Additionally, the platform encourages sustainability by requiring users to burn Sneakers to gain Energy, ensuring a balanced economic model. GO GAME TOKEN GO GAME TOKEN Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.” FSL has a strong history of rewarding its loyal community. This was most notably demonstrated through the Trailblazer Airdrop , which recently distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID . These rewards not only acknowledge long-term commitment but also provide priority access to upcoming mints and exclusive opportunities. Trailblazer Airdrop Trailblazer Airdrop FSL ID FSL ID As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. About STEPN STEPN is Web3’s leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS. About Adidas adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

STEPN GO And Adidas Expand Their Partnership With Genesis NFT Sneaker Collection

STEPN GO እና Adidas ከዘፍጥረት NFT ስኒከር ስብስብ ጋር ያላቸውን አጋርነት አስፋፉ

STEPN GO i Adidas amplien la seva associació amb Genesis NFT Sneaker Collection

STEPN GO a Adidas rozšiřují své partnerství s kolekcí tenisek Genesis NFT

STEPN GO y Adidas amplían su asociación con la colección de zapatillas NFT Genesis

STEPN GO-ն և Adidas-ը ընդլայնում են իրենց համագործակցությունը Genesis NFT սպորտային կոշիկների հավաքածուի հետ

STEPN GOとアディダスがジェネシスNFTスニーカーコレクションで提携を拡大

STEPN GO និង Adidas ពង្រីកភាពជាដៃគូរបស់ពួកគេជាមួយ Genesis NFT Sneaker Collection

STEPN GO sy Adidas dia manitatra ny fiaraha-miasa amin'ny Genesis NFT Sneaker Collection

STEPN GO și Adidas își extind parteneriatul cu Genesis NFT Sneaker Collection

STEPN GO iyo Adidas waxay balaarinayaan iskaashigooda Ururinta Sneaker NFT ee Genesis

STEPN GO ва Adidas шарикии худро бо коллексияи кроссовкаҳои Genesis NFT густариш медиҳанд

STEPN GO va Adidas Genesis NFT krossovkalar kolleksiyasi bilan hamkorlikni kengaytirmoqda

The manufacturing industry enjoys a rich technological evolution. It is also one of the top industries with the highest investment in technology and specifically IoT. As per a , the global IoT in manufacturing market size is expected to grow from USD 33.2 billion in 2020 to USD 53.8 billion in 2025, at a CAGR of 10.1% in the given period. Technological innovations have transformed various industries, sectors, and companies right from accelerating production, product development, software integrations, improving CX, and more. Marketsandmarkets report According to a , operational performance increases up to 30-50% just by the implementation of agile transformation that is possible with smart manufacturing. Giants such as Ford, Nike, Bacardi, and so on have heavily invested in connectivity and smart manufacturing technologies to get the best out of the predictive and actionable analysis. Mckinsey report Manufacturers need to bring in AGILITY to keep up with competition, faster ways of production, setting up smart factories, and responding to market variations with better-informed decisions. Lamborghini has also set up its smart factory for the production of its car - Urus. Adidas and Amazon are already treated as smart manufacturing success stories. What is making these companies adopt smart manufacturing? What is it that smart manufacturing is capable of? How is the shaping newer possibilities? What does the future hold in place for companies and industries adopting smart manufacturing? Let’s find out in this article. industrial internet of things Key problems within the manufacturing industry Every industry has challenges it needs to deal with and figure out its way to overcoming them, which in today’s Industry 4.0 is easier due to the implementation of smarter technologies. The manufacturing industry too, has its challenges, some of which include: Scarcity/diminishing skilled labor and their retention According to a and The Manufacturing Institute Study Finds, it is reported that the manufacturing skills gap can result in 2.1 billion unfilled jobs by 2030. The results also mentioned that 71 % of the US manufacturers feel that it is much harder to attract and retain employees in 2021 and beyond. Not having enough labor/manpower to function with can be a major issue for any industry. study by Deloitte Fluctuations in demands and capabilities to meet them The demand surge is ever increasing and thus manufacturers need to tend to this by increasing capacity, hiring more skilled personnel, forecasting demands accurately to avoid wastage or short supply, meeting the required demand on time, and keeping costs in check. New equipment, facility, personnel, and acquiring new customers can lead to a huge increase in costs. Hence, it involves more investment to meet the increasing demand. Also, given the shortage of labor, the concern is soaring. Inventory management Similar to demand planning, aligning inventory according to changes in demand, supply chain issues, and more is a task in itself. Not having proper inventory management systems and software may lead to fluctuations in supply and demand, over or under-producing, and a ton of wastage. A requirement to use the right tools and training comes into play to manage the system. Handling excess, unused and obsolete stock can add up to costs. Maintaining raw materials ahead of required production needs to be managed as well. Planning well for the timely production of products and delivery is crucial. Responding to uncertainties in the supply chain becomes a major issue when real-time insights are not in hand. Newer technologies and innovations are disrupting the industry and helping overcome such issues to attain better efficiency, minimize costs, and improve overall growth and profits. The growth and prosperity of the manufacturing industry are directly proportional and advantageous for the growth of the economy as well. Smart manufacturing is evolving the industry 4.0 and how! What is Smart Manufacturing? Given the importance of the manufacturing industry and the depth of challenges, manufacturers have now begun to establish and innovate with newer, smart technologies and to improve efficiency and level up performance. Smart manufacturing is an amalgamation of various technologies such as: IoT Big data Cloud computing Virtual Reality Artificial Intelligence Augmented Reality Advanced robotics Cyber security Blockchain Inventory and network optimization According to , the global Smart Manufacturing market size is projected to reach US$ 358210 million by 2027, from US$ 185410 million in 2020, at a CAGR of 9.9% during 2021-2027. Fortune Business Inights report Key components that make smart manufacturing possible The Gartner Smart Manufacturing Strategy and Implementation Trends Survey2020, reports that less than 50% of manufacturing leaders are presently implementing or have a fully deployed smart manufacturing strategy. The idea behind a successful smart manufacturing strategy is to develop a competitive edge and a profitable business overall. Apart from the main technologies that make smart manufacturing what it is, having the right strategy and team to implement it and carry it forward is vital. When , a global leader in the field of filtration devices approached us to figure out how IoT could be leveraged to reduce their operating costs and increase efficiency, we crafted an extensive plan to augment their devices with smart capabilities which would enable them to send valuable usage data, diagnose problems, remind users and manufacturers about service schedules, and more. This helped the company deliver a superior customer experience resulting in increased sales and customer loyalty. Mann+Hummel Results-driven by smart manufacturing Better informed decisions are the key advantage that smart manufacturing provides. Big data processing allows analyzing heaps of data that can be put to use for better-predicted outcomes and helps in planning demand and associated production and supply. The importance of predictive maintenance is clearer than ever and is said to reduce 40% of the equipment maintenance costs and by 2025 is expected to generate an economic value of $630 billion according to a . Deloitte report Smart manufacturing helps detect quality issues and defects that can be eliminated and worked on, to be able to provide high-quality products, with a faster delivery time. It allows for real-time inputs and recommendations and makes it easier to solve issues along the production process. Agility, transparency in the supply chain, responsiveness to changes, and disruptions in the market are all possible due to smart manufacturing. Responding on time and meeting the demand results in customer satisfaction and improved customer relationships and experiences. AI automation and robotics help lessen the need for human intervention in tasks that can be dealt with further ease and superiority by these technologies. Business continuity and longevity are byproducts of all of the above results driven by smart manufacturing. ERP( Enterprise Resource Planning) coupled with IoT, is providing newer possibilities and taking ERP up a notch, by further streamlining business operations, minimizing material waste and damages as well as labor-intensive tasks, thus increasing overall efficiency. Remote equipment diagnosis and repairs are now possible due to connected devices. What can we expect in the future? As per a Mckinsey report, the manufacturing industry has the potential to automate up to 60%, one of the highest percentages for any industry. Thus, research on newer ways to innovate with technologies in manufacturing and implementation of smart manufacturing is stirring up. The inclusion of 5G into smart manufacturing to gear up to speed, and edge computing capabilities, to provide better real-time insights and smoother communication within the supply chain is something to look forward to and is increasingly being leveraged too. Further adoption of 3D printing and digital twin technology can also disrupt and lead to further digital transformations in the future. The experience gained through working with major enterprises for their digital transformation journey in the manufacturing sector, coupled with extensive research, our provides valuable insights and can help you achieve great results. It is a one-stop destination for everything IoT and covers key points such as IoT security, the right approach to building IoT solutions, and the results one can expect from IoT implementations. IoT landscape report 2021 The fact that smart manufacturing is a rainbow of various technologies, widens the scope of innovation and prospective probable outcomes and possibilities it holds for the future. It would be interesting to see how each technology under smart manufacturing unfolds new opportunities the manufacturing industry can leverage to drive great results.

Smart Manufacturing: Why Lamborghini, Adidas & Amazon are Adopting It

Introduction The metaverse has been one of the most hyped technologies of recent years, and it is generally believed that it will be the future of digital interaction, virtual economies, and decentralized ownership. The tech  giants such as Meta, Microsoft, Apple, and Google have already invested more than 60 billion U.S. dollars in the development of this virtual world and Web3 enthusiasts consider the metaverse as the  further development of the Internet. Nevertheless, despite all the hype, the metaverse has its drawbacks, for instance, low rates of user engagement, vague potentials, and underpinning value proposition. Is the metaverse really the next big thing or has it turned out to be just another technological bubble that is going to burst at one point? The Hype: What We Were Promised A Persistent and Fully Immersive
Virtual World The metaverse was conceived as a permanent interconnected and immersive 3D world in which people could work, socialize, and shop in virtual reality (VR) and augmented reality (AR).  Meta (previously Facebook) visualized the metaverse as the further evolution of the social network, where people would meet as avatars in digital environments instead of using traditional social media platforms.


Digital ownership in the form of NFTs and Blockchain
The metaverse was promoted by the advocates of Web3 as a decentralized network of virtual worlds developed on blockchain technology. It was expected that NFTs would act as proof of ownership of the virtual land, digital assets, and in-game items and give the users real ownership of their digital assets. Platforms like Decentraland and The Sandbox hit the roof with NFT land prices with investors buying virtual real estate hoping that it would become the next digital economy. The future of work and collaboration
Companies like Microsoft, Meta, and Nvidia argued that remote work and digital collaboration would occur in the metaverse. Thus,  instead of video conferencing applications like Zoom, people would meet in virtual reality-based workspaces. Meta’s Horizon Workrooms and Microsoft’s Mesh for Teams were supposed to change the way that businesses conduct their meetings, allowing employees to meet from anywhere in the world. A multi-trillion-dollar economy
Investment firms and analysts predicted that the metaverse could generate up to trillions of dollars by 2030. Many companies developed metaverse strategies; lest they be left behind in the next gold rush. Major brands like Nike, Adidas, Gucci, and Balenciaga also joined in, selling virtual sneakers and fashion items within digital worlds. The Reality: What Happened This Time Around As it turns out, the metaverse has not been able to meet the expectations that were set  for it. Here’s what’s actually happening: Low Rates of User Engagement and Participation.
Most metaverse platforms have not been able to attract the general population. Even well-funded projects such as Decentraland and The Sandbox have less than 1,000 daily active users, even though the projects have raised millions of dollars. Meta’s Horizon Worlds has also done poorly, and the company has  had to change its strategy and focus more on the enterprise. The decline of NFTs and virtual land prices.
The 2022 NFT market crash revealed the speculative nature of digital assets. Many metaverse projects based on NFTs also experienced a crash in the value of their virtual land as investors realized that there was no demand for such digital properties. Walmart, Disney, and Microsoft have quietly pulled back their metaverse plans to focus on AI and other technology that is coming up. VR and AR are still niche technologies.
For the metaverse to be fully immersive, there must be a widespread use of VR and AR. However, high costs, cluttered hardware, and sparse content have limited mass adoption. Meta’s Quest headsets and Apple’s Vision Pro are very good but they are not yet proximity devices. Unless the AR/VR technology improves on the aspects of price, weight, and accessibility, the metaverse will not see much progress.


Interoperability is Missing.
A real metaverse has to be interoperable, which means that the user should be able to take their assets and identity across platforms. Today, metaverse projects are not connected; there is no unified standard. Your NFT avatar from The Sandbox will not be usable in Horizon  Worlds, and your Decentraland items will not be usable in Fortnite or Roblox. Without cooperation, the idea of a single interconnected metaverse cannot be achieved. What’s Next? The Future of the Metaverse Despite the failures, the metaverse is still developing. The following are the likely  changes to be seen in the future: Virtual Worlds Powered by AI.
AI and machine learning will be an essential component in the development of the metaverse in the future. Companies are now using  AI-powered avatars, generative AI for world-building, and real-time AI assistants to create more realistic and engaging virtual environments.


The enterprise metaverse will drive growth.
Consumers may have abandoned the metaverse, but businesses are embracing it. For training, remote collaboration, and simulations in healthcare, engineering, and military, VR is being used by companies. Example: Walmart is using VR training simulations for its employees. BMW and Ford are using the digital twin of the factory to enhance production. Surgeons are preparing for intricate surgeries in VR simulation. 3. The role of Web3 and Blockchain in the metaverse. Although the NFT mania has slowed down, blockchain still has a place in the metaverse especially for digital identity and seamless ownership of assets. But, centralized platforms (Meta, Apple, Microsoft) are going to be much more prominent than decentralized blockchain-based metaverses. Conclusion: The Metaverse is Evolving, Not Dead The metaverse has lost its hype, but its core ideas are still under development. The consumer metaverse (gaming and social VR) is still small and needs better hardware. The enterprise metaverse (VR training, remote collaboration) is finally seeing real adoption. It is most likely that the future will be a combination of AI, Mixed Reality (MR), and Web3, but in a more realistic and less revolutionary way. The metaverse is not dead; it is just growing up. The real question is: Are we ready for what comes next? Introduction The metaverse has been one of the most hyped technologies of recent years, and it is generally believed that it will be the future of digital interaction, virtual economies, and decentralized ownership. The tech  giants such as Meta, Microsoft, Apple, and Google have already invested more than 60 billion U.S. dollars in the development of this virtual world and Web3 enthusiasts consider the metaverse as the  further development of the Internet. Nevertheless, despite all the hype, the metaverse has its drawbacks, for instance, low rates of user engagement, vague potentials, and underpinning value proposition. Is the metaverse really the next big thing or has it turned out to be just another technological bubble that is going to burst at one point? The Hype: What We Were Promised A Persistent and Fully Immersive
Virtual World The metaverse was conceived as a permanent interconnected and immersive 3D world in which people could work, socialize, and shop in virtual reality (VR) and augmented reality (AR).  Meta (previously Facebook) visualized the metaverse as the further evolution of the social network, where people would meet as avatars in digital environments instead of using traditional social media platforms. Digital ownership in the form of NFTs and Blockchain
The metaverse was promoted by the advocates of Web3 as a decentralized network of virtual worlds developed on blockchain technology. It was expected that NFTs would act as proof of ownership of the virtual land, digital assets, and in-game items and give the users real ownership of their digital assets. A Persistent and Fully Immersive Virtual World The metaverse was conceived as a permanent interconnected and immersive 3D world in which people could work, socialize, and shop in virtual reality (VR) and augmented reality (AR).  Meta (previously Facebook) visualized the metaverse as the further evolution of the social network, where people would meet as avatars in digital environments instead of using traditional social media platforms. A Persistent and Fully Immersive A Persistent and Fully Immersive Virtual World The metaverse was conceived as a permanent interconnected and immersive 3D world in which people could work, socialize, and shop in virtual reality (VR) and augmented reality (AR).  Meta (previously Facebook) visualized the metaverse as the further evolution of the social network, where people would meet as avatars in digital environments instead of using traditional social media platforms. Digital ownership in the form of NFTs and Blockchain The metaverse was promoted by the advocates of Web3 as a decentralized network of virtual worlds developed on blockchain technology. It was expected that NFTs would act as proof of ownership of the virtual land, digital assets, and in-game items and give the users real ownership of their digital assets. Digital ownership in the form of NFTs and Blockchain Digital ownership in the form of NFTs and Blockchain The metaverse was promoted by the advocates of Web3 as a decentralized network of virtual worlds developed on blockchain technology. It was expected that NFTs would act as proof of ownership of the virtual land, digital assets, and in-game items and give the users real ownership of their digital assets. Platforms like Decentraland and The Sandbox hit the roof with NFT land prices with investors buying virtual real estate hoping that it would become the next digital economy. The future of work and collaboration
Companies like Microsoft, Meta, and Nvidia argued that remote work and digital collaboration would occur in the metaverse. Thus,  instead of video conferencing applications like Zoom, people would meet in virtual reality-based workspaces. The future of work and collaboration Companies like Microsoft, Meta, and Nvidia argued that remote work and digital collaboration would occur in the metaverse. Thus,  instead of video conferencing applications like Zoom, people would meet in virtual reality-based workspaces. The future of work and collaboration The future of work and collaboration Companies like Microsoft, Meta, and Nvidia argued that remote work and digital collaboration would occur in the metaverse. Thus,  instead of video conferencing applications like Zoom, people would meet in virtual reality-based workspaces. Meta’s Horizon Workrooms and Microsoft’s Mesh for Teams were supposed to change the way that businesses conduct their meetings, allowing employees to meet from anywhere in the world. A multi-trillion-dollar economy
Investment firms and analysts predicted that the metaverse could generate up to trillions of dollars by 2030. Many companies developed metaverse strategies; lest they be left behind in the next gold rush. A multi-trillion-dollar economy Investment firms and analysts predicted that the metaverse could generate up to trillions of dollars by 2030. Many companies developed metaverse strategies; lest they be left behind in the next gold rush. A multi-trillion-dollar economy A multi-trillion-dollar economy Investment firms and analysts predicted that the metaverse could generate up to trillions of dollars by 2030. Many companies developed metaverse strategies; lest they be left behind in the next gold rush. Major brands like Nike, Adidas, Gucci, and Balenciaga also joined in, selling virtual sneakers and fashion items within digital worlds. The Reality: What Happened This Time Around As it turns out, the metaverse has not been able to meet the expectations that were set  for it. Here’s what’s actually happening: Low Rates of User Engagement and Participation.
Most metaverse platforms have not been able to attract the general population. Even well-funded projects such as Decentraland and The Sandbox have less than 1,000 daily active users, even though the projects have raised millions of dollars. Low Rates of User Engagement and Participation. Most metaverse platforms have not been able to attract the general population. Even well-funded projects such as Decentraland and The Sandbox have less than 1,000 daily active users, even though the projects have raised millions of dollars. Low Rates of User Engagement and Participation. Low Rates of User Engagement and Participation. Most metaverse platforms have not been able to attract the general population. Even well-funded projects such as Decentraland and The Sandbox have less than 1,000 daily active users, even though the projects have raised millions of dollars. Meta’s Horizon Worlds has also done poorly, and the company has  had to change its strategy and focus more on the enterprise. The decline of NFTs and virtual land prices.
The 2022 NFT market crash revealed the speculative nature of digital assets. Many metaverse projects based on NFTs also experienced a crash in the value of their virtual land as investors realized that there was no demand for such digital properties. The decline of NFTs and virtual land prices. The 2022 NFT market crash revealed the speculative nature of digital assets. Many metaverse projects based on NFTs also experienced a crash in the value of their virtual land as investors realized that there was no demand for such digital properties. The decline of NFTs and virtual land prices. The decline of NFTs and virtual land prices. The 2022 NFT market crash revealed the speculative nature of digital assets. Many metaverse projects based on NFTs also experienced a crash in the value of their virtual land as investors realized that there was no demand for such digital properties. Walmart, Disney, and Microsoft have quietly pulled back their metaverse plans to focus on AI and other technology that is coming up. VR and AR are still niche technologies.
For the metaverse to be fully immersive, there must be a widespread use of VR and AR. However, high costs, cluttered hardware, and sparse content have limited mass adoption. Meta’s Quest headsets and Apple’s Vision Pro are very good but they are not yet proximity devices. Unless the AR/VR technology improves on the aspects of price, weight, and accessibility, the metaverse will not see much progress. Interoperability is Missing.
A real metaverse has to be interoperable, which means that the user should be able to take their assets and identity across platforms. VR and AR are still niche technologies. For the metaverse to be fully immersive, there must be a widespread use of VR and AR. However, high costs, cluttered hardware, and sparse content have limited mass adoption. Meta’s Quest headsets and Apple’s Vision Pro are very good but they are not yet proximity devices. Unless the AR/VR technology improves on the aspects of price, weight, and accessibility, the metaverse will not see much progress. VR and AR are still niche technologies. VR and AR are still niche technologies. For the metaverse to be fully immersive, there must be a widespread use of VR and AR. However, high costs, cluttered hardware, and sparse content have limited mass adoption. Meta’s Quest headsets and Apple’s Vision Pro are very good but they are not yet proximity devices. Unless the AR/VR technology improves on the aspects of price, weight, and accessibility, the metaverse will not see much progress. Interoperability is Missing. A real metaverse has to be interoperable, which means that the user should be able to take their assets and identity across platforms. Interoperability is Missing. Interoperability is Missing. A real metaverse has to be interoperable, which means that the user should be able to take their assets and identity across platforms. Today, metaverse projects are not connected; there is no unified standard. Your NFT avatar from The Sandbox will not be usable in Horizon  Worlds, and your Decentraland items will not be usable in Fortnite or Roblox. Without cooperation, the idea of a single interconnected metaverse cannot be achieved. What’s Next? The Future of the Metaverse Despite the failures, the metaverse is still developing. The following are the likely  changes to be seen in the future: Virtual Worlds Powered by AI.
AI and machine learning will be an essential component in the development of the metaverse in the future. Companies are now using  AI-powered avatars, generative AI for world-building, and real-time AI assistants to create more realistic and engaging virtual environments. The enterprise metaverse will drive growth.
Consumers may have abandoned the metaverse, but businesses are embracing it. For training, remote collaboration, and simulations in healthcare, engineering, and military, VR is being used by companies. Virtual Worlds Powered by AI. AI and machine learning will be an essential component in the development of the metaverse in the future. Companies are now using  AI-powered avatars, generative AI for world-building, and real-time AI assistants to create more realistic and engaging virtual environments. Virtual Worlds Powered by AI. Virtual Worlds Powered by AI. AI and machine learning will be an essential component in the development of the metaverse in the future. Companies are now using  AI-powered avatars, generative AI for world-building, and real-time AI assistants to create more realistic and engaging virtual environments. The enterprise metaverse will drive growth. Consumers may have abandoned the metaverse, but businesses are embracing it. For training, remote collaboration, and simulations in healthcare, engineering, and military, VR is being used by companies. The enterprise metaverse will drive growth. The enterprise metaverse will drive growth. Consumers may have abandoned the metaverse, but businesses are embracing it. For training, remote collaboration, and simulations in healthcare, engineering, and military, VR is being used by companies. Example: Walmart is using VR training simulations for its employees. BMW and Ford are using the digital twin of the factory to enhance production. Surgeons are preparing for intricate surgeries in VR simulation. 3. The role of Web3 and Blockchain in the metaverse. The role of Web3 and Blockchain in the metaverse. Although the NFT mania has slowed down, blockchain still has a place in the metaverse especially for digital identity and seamless ownership of assets. But, centralized platforms (Meta, Apple, Microsoft) are going to be much more prominent than decentralized blockchain-based metaverses. Conclusion: The Metaverse is Evolving, Not Dead The metaverse has lost its hype, but its core ideas are still under development. The consumer metaverse (gaming and social VR) is still small and needs better hardware. The enterprise metaverse (VR training, remote collaboration) is finally seeing real adoption. It is most likely that the future will be a combination of AI, Mixed Reality (MR), and Web3, but in a more realistic and less revolutionary way. The metaverse is not dead; it is just growing up. The real question is: Are we ready for what comes next?

Is the Metaverse a Technological Revolution or Just Another Bubble?

“Virtual world” can loosely define the term ‘Metaverse’, but it really depends on who you ask, and in which environment. In 1992, the author Neal Stephenson created the term for the novel “Snow Crash,” to describe an immersive virtual world shared by everyone. In 2011, the novel “Ready Player One” by Ernest Cline detailed another virtual world like that, and online multiplayer games like Habbo Hotel (2000) or Second Life (2003) have aimed to create something quite similar. In 2020, Decentraland and The Sandbox added crypto to the mix. If we focus on the crypto space, a Metaverse (there are several) is a digital universe partly built with Distributed Ledger Technology (DLT), where people, through avatars, can interact, work, play, and even invest. It enables true ownership of virtual assets through Non-Fungible Tokens (NFTs), secure transactions with cryptocurrencies, and decentralized governance. Think of it as a mix of social media, gaming, and virtual economies —including items and lands with real value. And they’re mostly decentralized, of course. Decentralized Metaverses vs. Centralized Metaverses Metaverses, whether centralized or decentralized, share several common characteristics. They are synchronous and live, meaning they exist in real-time and provide a continuous experience that doesn’t pause or reset. They are also persistent, remaining active even when users log off. Additionally, metaverses are designed to be accessible both individually and collectively, allowing users to interact with the environment and each other through digital avatars. These avatars serve as personal representations in the virtual world, enabling social interactions, participation in events, and economic activities, if available. Decentralized metaverses offer several advantages over their centralized counterparts. Unlike centralized platforms that are controlled by a single entity, which is the only one capable of monetizing the experience, decentralized metaverses leverage DLT to distribute ownership and governance among participants. They use smart contracts and decentralized autonomous organizations (DAOs), allowing users to influence the platform's development and policies through governance tokens and voting mechanisms. This shared control ensures the metaverse economy can operate independently, even if the original developers step away. A key feature of decentralized metaverses is true digital ownership. Assets such as lands, avatars, and other items are represented as NFTs, providing transparency and verifiable ownership. Users can freely trade these assets on decentralized exchanges, giving them real-world economic value and fostering interoperability across platforms. Virtual Lands vs. Tokenized Lands A virtual land or virtual real estate in a metaverse is a digital property that users can buy, sell, and develop —which means owners can build structures, create experiences, and customize their virtual land for events, businesses, or personal use. All of this is in exchange for real money. Indeed, virtual lands or plots have been sold in thousands or millions over the years, with major brands and celebrities joining the trend. For example, in 2021, Decentraland saw land parcels sell for anywhere between $6,000 to $100,000. Major companies like Samsung, Adidas, and PricewaterhouseCoopers have secured their spots in Decentraland, while artists like Deadmau5 and Grimes have performed concerts within the platform. In The Sandbox, notable figures such as Snoop Dogg and the Winklevoss twins have purchased virtual land, with some sales reaching up to $2.8 million in early 2021. Of course, the price depends on the specific land (in the form of an NFT), and it can start at a few hundred dollars in the native cryptocurrency of the platform. On the other hand, we need to mention that virtual lands aren’t the same as tokenized lands. Virtual land exists solely within digital environments, offering opportunities for virtual events, advertising, and social interaction. On the other hand, tokenized land represents real-world properties that have been digitized and recorded on a DLT platform, allowing for fractional ownership and easier transactions. While virtual land is primarily for entertainment and speculative investment, tokenized land bridges the gap between physical and digital assets. Both of them have real value, though. What Can You Do in a Metaverse? As expected, users can socialize through avatars, attend virtual events such as concerts, art exhibitions, and conferences, or simply explore the digital landscape. Many decentralized metaverses, like Decentraland and The Sandbox, host immersive experiences that include entertainment, education, and networking opportunities. These platforms offer persistent, real-time interactions, allowing users to engage with the environment and others as if they were in a physical space —without the risks of it. Besides, every platform may offer its unique experiences and features. In Decentraland, for instance, users can explore districts like Vegas City for gambling or the Art District to admire NFT galleries. Content creation is made easy with The Builder, a web-based tool that provides drag-and-drop functionality for designing scenes, while developers can utilize the Decentraland SDK to program custom interactive experiences. In The Sandbox, everyone can also use the Game Maker, an intuitive tool that allows enthusiasts to create 3D games without coding skills. https://youtu.be/wSvnGQxSjLc?si=sLiI1FWhGsAHPYNL Of course, a key aspect of decentralized metaverses is the ability to own and trade virtual assets, such as land, clothing, and collectibles, in the form of native tokens. Users can buy, sell, or rent virtual properties and items on decentralized marketplaces, which offers some profit opportunities. How to Profit From a Metaverse There are actually numerous ways to generate income from these platforms, with something for everyone. You can profit by purchasing, selling, and renting properties within these digital worlds. But that’s not all – you can also work as a broker, helping others connect with buyers or sellers and earning commissions for your efforts. If you prefer a more hands-on approach, you can offer property management services, overseeing virtual venues like sports arenas, wedding halls, or office spaces, and charge a fee for your expertise. Additionally, the demand for 3D design is growing as metaverses expand. If you're skilled in creating virtual environments, working as a 3D designer can be a lucrative opportunity, especially as the digital landscape continues to develop. https://youtu.be/H8Fj72JobKo?si=2LG9wXODOniRue6p Another way to earn is by gaming. Metaverse games like Alien Worlds allow players to mine, trade, and even stake tokens to gain passive rewards. Staking involves locking up your tokens to support the network and earning additional tokens in return. This is a popular method for those looking for a steady stream of income with minimal effort. Finally, the NFT market offers a chance to profit by creating and selling unique digital items. Artists can mint their own NFTs or even allow others to mint and sell their work, earning a percentage from each transaction. For Decentralized Metaverses Obyte’s decentralized technology can play a key role in creating fully decentralized metaverses. As a Directed Acyclic Graph (DAG)-based network, Obyte eliminates the need for centralized power structures like block producers or miners, which are common in blockchains. This allows users to interact directly with the network, without relying on intermediaries to validate transactions. For a metaverse, this means that virtual environments and assets can be managed, bought, and sold without the risk of censorship or centralized control. The advantage of decentralization in a metaverse is significant for users. Since no central authority can dictate terms or censor activities, individuals have more control over their virtual presence and assets. This autonomy ensures that users can participate freely in creating content, managing virtual properties, or trading NFTs, without fear of interference. Additionally, Obyte’s tools, such as smart contracts, customized assets, and self-sovereign IDs, empower users to engage in secure transactions, while maintaining full ownership of their data. In this way, Obyte could foster a truly open and user-centric metaverse. Featured Vector Image by Freepik “Virtual world” can loosely define the term ‘Metaverse’, but it really depends on who you ask, and in which environment. In 1992, the author Neal Stephenson created the term for the novel “Snow Crash,” to describe an immersive virtual world shared by everyone. In 2011, the novel “Ready Player One” by Ernest Cline detailed another virtual world like that, and online multiplayer games like Habbo Hotel (2000) or Second Life (2003) have aimed to create something quite similar. In 2020, Decentraland and The Sandbox added crypto to the mix. If we focus on the crypto space, a Metaverse (there are several) is a digital universe partly built with Distributed Ledger Technology (DLT), where people, through avatars, can interact, work, play, and even invest. It enables true ownership of virtual assets through Non-Fungible Tokens (NFTs), secure transactions with cryptocurrencies, and decentralized governance. Think of it as a mix of social media, gaming, and virtual economies —including items and lands with real value. If we focus on the crypto space, a Metaverse (there are several) is a digital universe partly built with Distributed Ledger Technology (DLT), where people, through avatars, can interact, work, play, and even invest. Non-Fungible Tokens Non-Fungible Tokens And they’re mostly decentralized, of course. Decentralized Metaverses vs. Centralized Metaverses Metaverses, whether centralized or decentralized, share several common characteristics. They are synchronous and live, meaning they exist in real-time and provide a continuous experience that doesn’t pause or reset. They are also persistent, remaining active even when users log off. Additionally, metaverses are designed to be accessible both individually and collectively, allowing users to interact with the environment and each other through digital avatars. These avatars serve as personal representations in the virtual world, enabling social interactions, participation in events, and economic activities, if available. Decentralized metaverses offer several advantages over their centralized counterparts. Unlike centralized platforms that are controlled by a single entity, which is the only one capable of monetizing the experience, decentralized metaverses leverage DLT to distribute ownership and governance among participants. decentralized metaverses leverage DLT to distribute ownership and governance among participants. and governance and governance They use smart contracts and decentralized autonomous organizations (DAOs), allowing users to influence the platform's development and policies through governance tokens and voting mechanisms. This shared control ensures the metaverse economy can operate independently, even if the original developers step away. A key feature of decentralized metaverses is true digital ownership. Assets such as lands, avatars, and other items are represented as NFTs, providing transparency and verifiable ownership. Users can freely trade these assets on decentralized exchanges, giving them real-world economic value and fostering interoperability across platforms. Virtual Lands vs. Tokenized Lands A virtual land or virtual real estate in a metaverse is a digital property that users can buy, sell, and develop —which means owners can build structures, create experiences, and customize their virtual land for events, businesses, or personal use. All of this is in exchange for real money. Indeed, virtual lands or plots have been sold in thousands or millions over the years, with major brands and celebrities joining the trend. For example, in 2021, Decentraland saw land parcels sell for anywhere between $6,000 to $100,000. Major companies like Samsung, Adidas, and PricewaterhouseCoopers have secured their spots in Decentraland, while artists like Deadmau5 and Grimes have performed concerts within the platform. For example, in 2021, Decentraland saw land parcels sell for anywhere between $6,000 to $100,000. In The Sandbox, notable figures such as Snoop Dogg and the Winklevoss twins have purchased virtual land, with some sales reaching up to $2.8 million in early 2021. Of course, the price depends on the specific land (in the form of an NFT), and it can start at a few hundred dollars in the native cryptocurrency of the platform. On the other hand, we need to mention that virtual lands aren’t the same as tokenized lands . Virtual land exists solely within digital environments, offering opportunities for virtual events, advertising, and social interaction. On the other hand, tokenized land represents real-world properties that have been digitized and recorded on a DLT platform, allowing for fractional ownership and easier transactions. While virtual land is primarily for entertainment and speculative investment, tokenized land bridges the gap between physical and digital assets. Both of them have real value, though. tokenized lands tokenized lands What Can You Do in a Metaverse? As expected, users can socialize through avatars, attend virtual events such as concerts, art exhibitions, and conferences, or simply explore the digital landscape. Many decentralized metaverses, like Decentraland and The Sandbox, host immersive experiences that include entertainment, education, and networking opportunities. Many decentralized metaverses, like Decentraland and The Sandbox, host immersive experiences that include entertainment, education, and networking opportunities. These platforms offer persistent, real-time interactions, allowing users to engage with the environment and others as if they were in a physical space —without the risks of it. Besides, every platform may offer its unique experiences and features. In Decentraland , for instance, users can explore districts like Vegas City for gambling or the Art District to admire NFT galleries. Content creation is made easy with The Builder, a web-based tool that provides drag-and-drop functionality for designing scenes, while developers can utilize the Decentraland SDK to program custom interactive experiences. In The Sandbox , everyone can also use the Game Maker, an intuitive tool that allows enthusiasts to create 3D games without coding skills. In Decentraland In Decentraland The Sandbox The Sandbox https://youtu.be/wSvnGQxSjLc?si=sLiI1FWhGsAHPYNL https://youtu.be/wSvnGQxSjLc?si=sLiI1FWhGsAHPYNL https://youtu.be/wSvnGQxSjLc?si=sLiI1FWhGsAHPYNL Of course, a key aspect of decentralized metaverses is the ability to own and trade virtual assets, such as land, clothing, and collectibles, in the form of native tokens. Users can buy, sell, or rent virtual properties and items on decentralized marketplaces, which offers some profit opportunities. How to Profit From a Metaverse There are actually numerous ways to generate income from these platforms, with something for everyone. You can profit by purchasing, selling, and renting properties within these digital worlds. But that’s not all – you can also work as a broker, helping others connect with buyers or sellers and earning commissions for your efforts. If you prefer a more hands-on approach, you can offer property management services, overseeing virtual venues like sports arenas, wedding halls, or office spaces, and charge a fee for your expertise. Additionally, the demand for 3D design is growing as metaverses expand. If you're skilled in creating virtual environments, working as a 3D designer can be a lucrative opportunity, especially as the digital landscape continues to develop. If you prefer a more hands-on approach, you can offer property management services, overseeing virtual venues like sports arenas, wedding halls, or office spaces, and charge a fee for your expertise. you can offer you can offer https://youtu.be/H8Fj72JobKo?si=2LG9wXODOniRue6p https://youtu.be/H8Fj72JobKo?si=2LG9wXODOniRue6p https://youtu.be/H8Fj72JobKo?si=2LG9wXODOniRue6p Another way to earn is by gaming. Metaverse games like Alien Worlds allow players to mine, trade, and even stake tokens to gain passive rewards. Staking involves locking up your tokens to support the network and earning additional tokens in return. This is a popular method for those looking for a steady stream of income with minimal effort. Staking involves Staking involves Finally, the NFT market offers a chance to profit by creating and selling unique digital items. Artists can mint their own NFTs or even allow others to mint and sell their work, earning a percentage from each transaction. For Decentralized Metaverses Obyte’s decentralized technology can play a key role in creating fully decentralized metaverses. As a Directed Acyclic Graph (DAG)-based network, Obyte eliminates the need for centralized power structures like block producers or miners, which are common in blockchains. This allows users to interact directly with the network, without relying on intermediaries to validate transactions. For a metaverse, this means that virtual environments and assets can be managed, bought, and sold without the risk of censorship or centralized control. Obyte Obyte For a metaverse, this means that virtual environments and assets can be managed, bought, and sold without the risk of censorship or centralized control. The advantage of decentralization in a metaverse is significant for users. Since no central authority can dictate terms or censor activities, individuals have more control over their virtual presence and assets. This autonomy ensures that users can participate freely in creating content, managing virtual properties, or trading NFTs, without fear of interference. Additionally, Obyte’s tools, such as smart contracts, customized assets , and self-sovereign IDs, empower users to engage in secure transactions, while maintaining full ownership of their data. In this way, Obyte could foster a truly open and user-centric metaverse. customized assets customized assets Featured Vector Image by Freepik Featured Vector Image by Freepik Freepik Freepik

Metaverses in Crypto & How to Profit from Them

Metaverse in Crypto en hoe om daaruit voordeel te trek

Metaverze v kryptoměnách a jak z nich profitovat

Metaversos en criptomonedas y cómo sacar provecho de ellos

Metabertsoak Crypto-n eta nola irabazi horietatik

暗号通貨のメタバースとそこから利益を得る方法

Криптодағы метаверстер және олардан қалай пайда табуға болады

Metaverses ໃນ Crypto & ວິທີການກໍາໄລຈາກພວກເຂົາ

په کریپټو کې میټاورسونه او له هغوی څخه څنګه ګټه پورته کړئ

Metaverser i krypto och hur man tjänar på dem

เมตาเวิร์สใน Crypto และวิธีทำกำไรจากมัน

Metaverses in Crypto & ከመይ ጌርና ካብኦም መኽሰብ ንረክብ

کرپٹو میں میٹاورسز اور ان سے کیسے فائدہ اٹھایا جائے۔

Why Web3 Projects Need Stories, Not Specs, to Win Over Users

**SYDNEY, Australia, June 25th, 2024/Chainwire/--**Following the successful launch on the Google Play Store, FSL has officially launched STEPN GO on the App Store. This new social lifestyle app, created by the gaming studio behind the pioneering ‘Move and Earn’ app STEPN integrates gaming and social features. The first Phase allows users to participate in the Alpha Draw to earn Sneaker NFTs. During the next phases, these NFTs will be the gateway to earning the new GO GAME TOKEN (GGT) by walking, jogging, and running. Building on the success of STEPN, which became the first blockchain gaming app to integrate Apple Pay in May 2023, STEPN GO continues FSL’s commitment to accessibility and innovation. This integration allowed users to purchase STEPN products and upgrades within the app without the need to connect a wallet, significantly simplifying the user experience. Designed to deliver a captivating and rewarding fitness journey, STEPN GO features the user-friendly Haus System for easy onboarding. This system allows users to lend their Sneakers to friends and family, eliminating the need for prior crypto knowledge. By walking or running with their Sneakers, users can earn the new GO GAME TOKEN (GGT). Additionally, the app will introduce a PvP game feature where users can earn GMT, the FSL Ecosystem token. Later, customizable avatars and outfits will let users create unique looks and showcase them on the in-app Interactive Map. Jerry Huang, Co-Founder of FSL, stated, “With STEPN GO now available on the App Store, we are simplifying the onboarding process for web2 users by eliminating the need for prior crypto knowledge. Our Haus System allows users to lend Sneakers to friends and family, making it easier for new users to get started. This approach ensures that everyone can enjoy the benefits of our app without any barriers, fostering a more inclusive and engaging community.” During the Alpha Draw conducted directly in the STEPN GO app, every user has a chance to obtain a set of 3 STEPN GO Shoe Boxes, each containing 1 Soul-Bound Sneaker, by participating in daily raffles. By obtaining the Sneakers, the winners enjoy exclusive access to the Alpha Testing of STEPN GO. Yawn Rong, Co-Founder of FSL, said, “Our integration of Apple Pay into STEPN marked a significant milestone in enhancing user convenience and accessibility. Moving forward, we are excited to continue working closely with Apple to bring even more innovative updates to STEPN GO. The launch of STEPN GO on the App Store and the Alpha Draw represents our ongoing commitment to providing our community with engaging experiences.” To participate, users must time-lock 5 GMT per ticket and can acquire up to 10 tickets per Alpha Draw Round, plus additional bonus tickets for Extra Rounds. All participants must time-lock their GMT until April 19, 2028, and will receive a full refund regardless of whether they win STEPN GO Sneakers. After each Alpha Round, users can scratch their tickets to reveal potential prizes, including collectible sticker sets and a set of 3 Soul-Bound STEPN GO Shoe Boxes. In addition to the Alpha Draw, extra opportunities to win STEPN GO Sneakers and qualify to the Alpha Testing are given through the STEPN GO’ers Program, STEPN GO Discord, and the STEPN GO X account. Finally, a limited number of STEPN GO Sneakers are also available on the MOOAR platform, serving as a bonus prize for the MOOAR Box S2 rewards program. The STEPN GO Alpha Draw is officially live. Download STEPN GO from the App Store now for your chance to win STEPN GO Sneakers and gain early access to STEPN GO. About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. To learn more about STEPN GO, read the whitepaper: STEPN GO Whitepaper. About STEPN Since its debut in 2021, STEPN has become the leading ‘Move and Earn’ app with over 5.6 million users and 1 million Sneaker NFTs. It has partnered with major brands like ASICS, Steve Aoki, and adidas, and was the first blockchain gaming app to integrate Apple Pay, simplifying the onboarding process for web2 users. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **SYDNEY, Australia, June 25th, 2024/Chainwire/--**Following the successful launch on the Google Play Store, FSL has officially launched STEPN GO on the App Store. This new social lifestyle app, created by the gaming studio behind the pioneering ‘Move and Earn’ app STEPN integrates gaming and social features. The first Phase allows users to participate in the Alpha Draw to earn Sneaker NFTs. During the next phases, these NFTs will be the gateway to earning the new GO GAME TOKEN (GGT) by walking, jogging, and running. Building on the success of STEPN, which became the first blockchain gaming app to integrate Apple Pay in May 2023, STEPN GO continues FSL’s commitment to accessibility and innovation. This integration allowed users to purchase STEPN products and upgrades within the app without the need to connect a wallet, significantly simplifying the user experience. Designed to deliver a captivating and rewarding fitness journey, STEPN GO features the user-friendly Haus System for easy onboarding. This system allows users to lend their Sneakers to friends and family, eliminating the need for prior crypto knowledge. By walking or running with their Sneakers, users can earn the new GO GAME TOKEN (GGT). Additionally, the app will introduce a PvP game feature where users can earn GMT, the FSL Ecosystem token. Later, customizable avatars and outfits will let users create unique looks and showcase them on the in-app Interactive Map. Jerry Huang, Co-Founder of FSL, stated, “With STEPN GO now available on the App Store, we are simplifying the onboarding process for web2 users by eliminating the need for prior crypto knowledge. Our Haus System allows users to lend Sneakers to friends and family, making it easier for new users to get started. This approach ensures that everyone can enjoy the benefits of our app without any barriers, fostering a more inclusive and engaging community.” During the Alpha Draw conducted directly in the STEPN GO app, every user has a chance to obtain a set of 3 STEPN GO Shoe Boxes, each containing 1 Soul-Bound Sneaker, by participating in daily raffles. By obtaining the Sneakers, the winners enjoy exclusive access to the Alpha Testing of STEPN GO. Yawn Rong, Co-Founder of FSL, said, “Our integration of Apple Pay into STEPN marked a significant milestone in enhancing user convenience and accessibility. Moving forward, we are excited to continue working closely with Apple to bring even more innovative updates to STEPN GO. The launch of STEPN GO on the App Store and the Alpha Draw represents our ongoing commitment to providing our community with engaging experiences.” Yawn Rong, Co-Founder of FSL, said, “Our integration of Apple Pay into STEPN marked a significant milestone in enhancing user convenience and accessibility. Moving forward, we are excited to continue working closely with Apple to bring even more innovative updates to STEPN GO. The launch of STEPN GO on the App Store and the Alpha Draw represents our ongoing commitment to providing our community with engaging experiences.” To participate, users must time-lock 5 GMT per ticket and can acquire up to 10 tickets per Alpha Draw Round, plus additional bonus tickets for Extra Rounds. All participants must time-lock their GMT until April 19, 2028, and will receive a full refund regardless of whether they win STEPN GO Sneakers. After each Alpha Round, users can scratch their tickets to reveal potential prizes, including collectible sticker sets and a set of 3 Soul-Bound STEPN GO Shoe Boxes. In addition to the Alpha Draw, extra opportunities to win STEPN GO Sneakers and qualify to the Alpha Testing are given through the STEPN GO’ers Program, STEPN GO Discord , and the STEPN GO X account . Finally, a limited number of STEPN GO Sneakers are also available on the MOOAR platform, serving as a bonus prize for the MOOAR Box S2 rewards program. STEPN GO’ers Program, STEPN GO’ers Program, STEPN GO Discord STEPN GO Discord STEPN GO X account STEPN GO X account MOOAR MOOAR MOOAR Box S2 MOOAR Box S2 The STEPN GO Alpha Draw is officially live. Download STEPN GO from the App Store now for your chance to win STEPN GO Sneakers and gain early access to STEPN GO. App Store now App Store now About STEPN GO Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections. To learn more about STEPN GO, read the whitepaper: STEPN GO Whitepaper . STEPN GO Whitepaper STEPN GO Whitepaper About STEPN Since its debut in 2021, STEPN has become the leading ‘Move and Earn’ app with over 5.6 million users and 1 million Sneaker NFTs. It has partnered with major brands like ASICS, Steve Aoki, and adidas, and was the first blockchain gaming app to integrate Apple Pay, simplifying the onboarding process for web2 users. Contact Mattina Hiwaizi mattina@fsl.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

FSL Announces STEPN GO Is Live On The App Store With Sneaker Alpha Draw

SYDNEY, Australia, June 19th, 2024/Chainwire/--FSL, the gaming studio behind the acclaimed ‘Move and Earn’ app STEPN, has officially launched STEPN GO, a new social lifestyle app that integrates gaming and social features. Users can now participate in the Alpha Draw to potentially earn Sneaker NFTs, which are the gateway to earning the new GO GAME TOKEN (GGT) by walking, jogging, and running. STEPN GO is designed to provide an engaging and rewarding fitness experience. The app features easy onboarding with the Haus System, allowing users to lend their Sneakers to friends and family without any crypto knowledge required. Users can walk or run with their Sneakers to earn the new GO GAME TOKEN (GGT). The app will also introduce a PvP game feature where users can potentially earn GMT, the FSL Ecosystem token. Customizable avatars and outfits enable users to craft unique looks for their avatars and show them off on the in-app Interactive Map. Jerry Huang, Co-Founder of FSL, stated, “With STEPN GO, we are simplifying the onboarding process for web2 users by eliminating the need for prior crypto knowledge. Our Haus System allows users to lend Sneakers to friends and family, making it easier for new users to get started. This approach ensures that everyone can enjoy the benefits of our app without any barriers, fostering a more inclusive and engaging community.” The Alpha Draw is the exclusive way for users to obtain 3 STEPN GO Shoe Boxes, each containing 1 Soul-Bound Sneaker, providing access to the Alpha Testing of STEPN GO. The Alpha Draw is conducted directly within the STEPN GO app and lasts for a 30-day period. During this time, users can participate in various Alpha Draw Rounds and Extra Rounds for a chance to win these Soul-Bound Shoe Boxes. Yawn Rong, Co-Founder of FSL, said, “The Alpha Draw is an exciting opportunity for our community to engage with STEPN GO from the very beginning. This event rewards our loyal users with exclusive access to the Alpha Testing phase, allowing them to be among the first to explore our new features. We're thrilled to offer this unique opportunity and can't wait to see how our community responds.” Each ticket requires time-locking 5 GMT, and users can obtain a maximum of 10 tickets per Alpha Draw Round, with additional tickets available for Extra Rounds. To participate, users must time-lock their GMT until April 19, 2028 and all users will receive a full refund, whether or not they win STEPN GO Sneakers. After each Alpha Round expires, users can scratch their tickets to reveal potential prizes, including collectible sticker sets and Soul-Bound STEPN GO Shoe Boxes. Only those who win Sneakers in the Alpha Draw will be able to enter the Alpha Test. Additional opportunities to win Sneakers will be available through the STEPN GO’ers Program, STEPN GO Discord, and the STEPN GO X account. Moreover, a limited number of STEPN GO Sneakers will be available on the MOOAR platform, serving as a bonus prize for the MOOAR Box S2 rewards program. The STEPN GO Alpha Draw is officially live. Users can download STEPN GO now for the chance to win STEPN GO Sneakers and gain early access to STEPN GO and the Alpha Test. About STEPN GO: Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend users' Sneakers to earn rewards by staying active. Users' rewards can be used to level up, cash out, or flex their online appearance, fostering both physical activity and social connections. To learn more about STEPN GO, users can read the whitepaper: STEPN GO Whitepaper. About STEPN: Since its debut in 2021, STEPN has become the leading ‘Move and Earn’ app with over 5.6 million users and 1 million Sneaker NFTs. It has partnered with major brands like ASICS, Steve Aoki, and adidas, and was the first blockchain gaming app to integrate Apple Pay, simplifying the onboarding process for Web2 users. Contact Mattina Hiwaizi FSL mattina@fsl.com This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. SYDNEY, Australia, June 19th, 2024/Chainwire/--FSL, the gaming studio behind the acclaimed ‘Move and Earn’ app STEPN, has officially launched STEPN GO, a new social lifestyle app that integrates gaming and social features. Users can now participate in the Alpha Draw to potentially earn Sneaker NFTs, which are the gateway to earning the new GO GAME TOKEN (GGT) by walking, jogging, and running. STEPN GO is designed to provide an engaging and rewarding fitness experience. The app features easy onboarding with the Haus System, allowing users to lend their Sneakers to friends and family without any crypto knowledge required. Users can walk or run with their Sneakers to earn the new GO GAME TOKEN (GGT). The app will also introduce a PvP game feature where users can potentially earn GMT, the FSL Ecosystem token. Customizable avatars and outfits enable users to craft unique looks for their avatars and show them off on the in-app Interactive Map. Jerry Huang, Co-Founder of FSL, stated, “With STEPN GO, we are simplifying the onboarding process for web2 users by eliminating the need for prior crypto knowledge. Our Haus System allows users to lend Sneakers to friends and family, making it easier for new users to get started. This approach ensures that everyone can enjoy the benefits of our app without any barriers, fostering a more inclusive and engaging community.” Jerry Huang, Co-Founder of FSL, stated, “With STEPN GO, we are simplifying the onboarding process for web2 users by eliminating the need for prior crypto knowledge. Our Haus System allows users to lend Sneakers to friends and family, making it easier for new users to get started. This approach ensures that everyone can enjoy the benefits of our app without any barriers, fostering a more inclusive and engaging community.” The Alpha Draw is the exclusive way for users to obtain 3 STEPN GO Shoe Boxes, each containing 1 Soul-Bound Sneaker, providing access to the Alpha Testing of STEPN GO. The Alpha Draw is conducted directly within the STEPN GO app and lasts for a 30-day period. During this time, users can participate in various Alpha Draw Rounds and Extra Rounds for a chance to win these Soul-Bound Shoe Boxes. Yawn Rong, Co-Founder of FSL, said, “The Alpha Draw is an exciting opportunity for our community to engage with STEPN GO from the very beginning. This event rewards our loyal users with exclusive access to the Alpha Testing phase, allowing them to be among the first to explore our new features. We're thrilled to offer this unique opportunity and can't wait to see how our community responds.” Yawn Rong, Co-Founder of FSL, said, “The Alpha Draw is an exciting opportunity for our community to engage with STEPN GO from the very beginning. This event rewards our loyal users with exclusive access to the Alpha Testing phase, allowing them to be among the first to explore our new features. We're thrilled to offer this unique opportunity and can't wait to see how our community responds.” Each ticket requires time-locking 5 GMT, and users can obtain a maximum of 10 tickets per Alpha Draw Round, with additional tickets available for Extra Rounds. To participate, users must time-lock their GMT until April 19, 2028 and all users will receive a full refund, whether or not they win STEPN GO Sneakers. After each Alpha Round expires, users can scratch their tickets to reveal potential prizes, including collectible sticker sets and Soul-Bound STEPN GO Shoe Boxes. Only those who win Sneakers in the Alpha Draw will be able to enter the Alpha Test. Additional opportunities to win Sneakers will be available through the STEPN GO’ers Program, STEPN GO Discord , and the STEPN GO X account . Moreover, a limited number of STEPN GO Sneakers will be available on the MOOAR platform, serving as a bonus prize for the MOOAR Box S2 rewards program. STEPN GO’ers Program, STEPN GO’ers Program, STEPN GO Discord STEPN GO Discord STEPN GO X account STEPN GO X account MOOAR MOOAR MOOAR Box S2 MOOAR Box S2 The STEPN GO Alpha Draw is officially live. Users can download STEPN GO now for the chance to win STEPN GO Sneakers and gain early access to STEPN GO and the Alpha Test. download STEPN GO download STEPN GO About STEPN GO: Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend users' Sneakers to earn rewards by staying active. Users' rewards can be used to level up, cash out, or flex their online appearance, fostering both physical activity and social connections. To learn more about STEPN GO, users can read the whitepaper: STEPN GO Whitepaper. STEPN GO Whitepaper. STEPN GO Whitepaper. About STEPN: Since its debut in 2021, STEPN has become the leading ‘Move and Earn’ app with over 5.6 million users and 1 million Sneaker NFTs. It has partnered with major brands like ASICS, Steve Aoki, and adidas, and was the first blockchain gaming app to integrate Apple Pay, simplifying the onboarding process for Web2 users. Contact Mattina Hiwaizi FSL mattina@fsl.com This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

FSL Launches Sneaker Alpha Draw For STEPN GO, New Social-Lifestyle App

The resurgence of web3 social media platforms has led to several businesses and companies using them to engage with customers. Decentralized social media enhances a brand’s digital presence in multiple ways and provides enormous potential for long-term growth. In this article, we will explore in detail why brands are now using web3 social media platforms for their marketing campaigns. Direct Consumer Relationships Unlike traditional social media, web3 platforms don’t have any centralized intermediaries who control content distribution or moderate online interactions. Thus, brands can forge direct customer connections and authentically communicate with them to build stronger relationships. Since web3 social platforms have more transparency, companies find it easier to demonstrate their core brand values to the audience. The absence of third-party intermediaries also reduces marketing costs and fosters trust between the brand and consumers. Moreover, web3 platforms usually have more data privacy and security compared to web2 social media. Most traditional social media harvest user data without their knowledge and sell them to companies for advertising campaigns. However, such an approach doesn’t benefit anyone except the intermediary. The user doesn’t get any share of the profit despite generating valuable datasets. Similarly, companies often run unsuccessful ads that do not cater to the right audience. Web3 users have sovereign data ownership with direct monetization opportunities. Thus, customers can consensually provide or sell their data to brands for targeted advertising. This setup benefits both parties as users gain from sharing data and brands can customize their ads. A personalized marketing strategy through shared data exchange on social media creates deeper connections between brands and customers. Leverage Tokenization Opportunities One of the most important features of web3 social media is digital assets and tokenization. Companies can tokenize anything in the digital space to create valuable tokens for the online marketing space. Businesses can use tokens in social media marketing to reward customers for purchases, create content, and generate interest among other users. Tokenization helps in organic growth, lead generation, and brand advocacy through active token-gated communities. The use of non-fungible tokens (NFTs) in marketing campaigns has provided a sense of exclusivity to customers. These unique virtual assets and collectibles are ideal for rewarding loyal consumers and enhancing brand value. Product users can utilize their limited-edition NFTs as special access keys to attend exclusive live events or have curated digital experiences. These NFTs can also unlock promotional offers, which will further drive customer engagement and create brand affinity. The biggest advantage of NFTs is seamless monetization for companies and consumers. Brands can mint NFTs for customers, and users can sell them in marketplaces to create a sustainable economy without relying on third parties. After the 2021 crypto boom, major brands like Nike, Adidas, Dolce and Gabbana, Louis Vuitton, and others launched their own NFT collections. However, these NFTs are indivisible and suffer from liquidity challenges due to their underlying technologies. The new generation of NFTs leverages the ERC-404 token standard, which enables fractional ownership, more liquidity, and easy trading on NFT marketplaces. Tomo uses the ERC-404 standard to mint Tomojis, which can potentially disrupt digital marketing for big brands. Community-Driven Marketing A company’s success depends on the strengths and foundational integrity of its community. Web3 social media empowers the customer community to lead a brand’s marketing campaign. Companies can collaborate directly with content creators or general users to co-create ads without relying on traditional methods. After all, word of mouth is the strongest marketing technique when paid campaigns fail to make an impact. User-generated content and crowdsourced promotional activities create ripple effects among new and existing customers. Authentic reviews, stories, and testimonials through text, images, or videography consolidate a brand’s credibility and create relatable brand interactions. Web3 social media can incentivize user-generated collaborative marketing efforts through token rewards. The rewards mechanism creates a feedback loop for users to contribute to the company’s growth through brainstorming ideas and content creation. A community’s collective wisdom has immense potential to sway customer behavior either in favor or against a brand. Thus, optimal community involvement on web3 social media can help companies reap enormous dividends through innovative decentered marketing. Collaborative Influencer Marketing Although web2 influencers have massive followers and established personal branding, a major chunk of profits from brand collaborations go to social media companies. Additionally, the collaborations might come off as inauthentic and forced ways of monetizing their digital presence. On the contrary, web3 social media establishes direct connections between influencers and fans, which is more profitable for all stakeholders. Influencers can create new revenue streams through brand marketing on web3 media with potentially higher earnings. Web3 influencers have more control over these partnerships and thereby create meaningful campaigns that resonate with their values or visions. An alignment of beliefs and principles can go a long way in creating lasting impressions on customers. Thus, web3-based ad campaigns reach the audience as genuine endorsements and might have more impact on consumer behavior. Additionally, tokenized economies can incentivize followers to actively participate in these campaigns to earn rewards. These programs can create a mutually beneficial system where the influencers, brands, and customers gain simultaneously from authentic engagements. The Future Potential of Brand Marketing For Web3 Social Media According to a Statista report, brands spent approximately $270 billion in social media advertising campaigns in 2023. The budget expenditure for digital marketing is projected to surpass the $300 billion mark this year. However, as users become more wary of data privacy, they’re unwilling to share their data for irrelevant ads. Thus, brands need to be extra cautious about how they collect user data and harness them for targeted advertising. Web3 social media holds the promise of forging direct and authentic relations between companies, customers, and influencers. Although it’s still very early for decentralized social media, they’re slowly entering the market and amplifying their digital footprint. This is the right opportunity to respect user privacy and leverage the benefits of blockchain-based tokenized social media platforms. Even if 50% of traditional digital marketing spending comes into web3 social media, it means opening up a $135 billion market. Thus, the future holds enormous potential for robust growth in brand marketing on web3 social media platforms. The resurgence of web3 social media platforms has led to several businesses and companies using them to engage with customers. Decentralized social media enhances a brand’s digital presence in multiple ways and provides enormous potential for long-term growth. In this article, we will explore in detail why brands are now using web3 social media platforms for their marketing campaigns. web3 Direct Consumer Relationships Unlike traditional social media, web3 platforms don’t have any centralized intermediaries who control content distribution or moderate online interactions. Thus, brands can forge direct customer connections and authentically communicate with them to build stronger relationships. Since web3 social platforms have more transparency, companies find it easier to demonstrate their core brand values to the audience. The absence of third-party intermediaries also reduces marketing costs and fosters trust between the brand and consumers. Moreover, web3 platforms usually have more data privacy and security compared to web2 social media. Most traditional social media harvest user data without their knowledge and sell them to companies for advertising campaigns. However, such an approach doesn’t benefit anyone except the intermediary. The user doesn’t get any share of the profit despite generating valuable datasets. Similarly, companies often run unsuccessful ads that do not cater to the right audience. Web3 users have sovereign data ownership with direct monetization opportunities. Thus, customers can consensually provide or sell their data to brands for targeted advertising. This setup benefits both parties as users gain from sharing data and brands can customize their ads. A personalized marketing strategy through shared data exchange on social media creates deeper connections between brands and customers. Leverage Tokenization Opportunities One of the most important features of web3 social media is digital assets and tokenization. Companies can tokenize anything in the digital space to create valuable tokens for the online marketing space. Businesses can use tokens in social media marketing to reward customers for purchases, create content, and generate interest among other users. Tokenization helps in organic growth, lead generation, and brand advocacy through active token-gated communities. The use of non-fungible tokens (NFTs) in marketing campaigns has provided a sense of exclusivity to customers. These unique virtual assets and collectibles are ideal for rewarding loyal consumers and enhancing brand value. Product users can utilize their limited-edition NFTs as special access keys to attend exclusive live events or have curated digital experiences. These NFTs can also unlock promotional offers, which will further drive customer engagement and create brand affinity. The biggest advantage of NFTs is seamless monetization for companies and consumers. Brands can mint NFTs for customers, and users can sell them in marketplaces to create a sustainable economy without relying on third parties. After the 2021 crypto boom, major brands like Nike , Adidas , Dolce and Gabbana , Louis Vuitton , and others launched their own NFT collections. However, these NFTs are indivisible and suffer from liquidity challenges due to their underlying technologies. Nike Nike Adidas Adidas Dolce and Gabbana Dolce and Gabbana Louis Vuitton Louis Vuitton The new generation of NFTs leverages the ERC-404 token standard, which enables fractional ownership, more liquidity, and easy trading on NFT marketplaces. Tomo uses the ERC-404 standard to mint Tomojis, which can potentially disrupt digital marketing for big brands. Community-Driven Marketing A company’s success depends on the strengths and foundational integrity of its community. Web3 social media empowers the customer community to lead a brand’s marketing campaign. Companies can collaborate directly with content creators or general users to co-create ads without relying on traditional methods. After all, word of mouth is the strongest marketing technique when paid campaigns fail to make an impact. User-generated content and crowdsourced promotional activities create ripple effects among new and existing customers. Authentic reviews, stories, and testimonials through text, images, or videography consolidate a brand’s credibility and create relatable brand interactions. Web3 social media can incentivize user-generated collaborative marketing efforts through token rewards. The rewards mechanism creates a feedback loop for users to contribute to the company’s growth through brainstorming ideas and content creation. A community’s collective wisdom has immense potential to sway customer behavior either in favor or against a brand. Thus, optimal community involvement on web3 social media can help companies reap enormous dividends through innovative decentered marketing. Collaborative Influencer Marketing Although web2 influencers have massive followers and established personal branding, a major chunk of profits from brand collaborations go to social media companies. Additionally, the collaborations might come off as inauthentic and forced ways of monetizing their digital presence. On the contrary, web3 social media establishes direct connections between influencers and fans, which is more profitable for all stakeholders. Influencers can create new revenue streams through brand marketing on web3 media with potentially higher earnings. Web3 influencers have more control over these partnerships and thereby create meaningful campaigns that resonate with their values or visions. An alignment of beliefs and principles can go a long way in creating lasting impressions on customers. Thus, web3-based ad campaigns reach the audience as genuine endorsements and might have more impact on consumer behavior. Additionally, tokenized economies can incentivize followers to actively participate in these campaigns to earn rewards. These programs can create a mutually beneficial system where the influencers, brands, and customers gain simultaneously from authentic engagements. The Future Potential of Brand Marketing For Web3 Social Media According to a Statista report, brands spent approximately $270 billion in social media advertising campaigns in 2023. The budget expenditure for digital marketing is projected to surpass the $300 billion mark this year. spent spent However, as users become more wary of data privacy, they’re unwilling to share their data for irrelevant ads. Thus, brands need to be extra cautious about how they collect user data and harness them for targeted advertising. Web3 social media holds the promise of forging direct and authentic relations between companies, customers, and influencers. Although it’s still very early for decentralized social media, they’re slowly entering the market and amplifying their digital footprint. This is the right opportunity to respect user privacy and leverage the benefits of blockchain-based tokenized social media platforms. Even if 50% of traditional digital marketing spending comes into web3 social media, it means opening up a $135 billion market. Thus, the future holds enormous potential for robust growth in brand marketing on web3 social media platforms.

Why Should Brands Turn To Web3 Social Media?

In recent years, token rewards have become a popular mechanism for incentivizing various behaviors, ranging from participation in online communities to driving specific actions within decentralized networks. However, despite their widespread adoption, token reward systems often encounter significant challenges and criticisms. From issues of sustainability to concerns about fairness and effectiveness, several key problems need to be addressed. In this article, we'll explore what's wrong with token rewards and propose potential solutions to mitigate these issues. One of the fundamental criticisms of token rewards is their often speculative nature. Many tokens lack intrinsic value beyond their utility within a specific ecosystem. This can lead to volatility and instability, making it difficult for participants to rely on them as a consistent incentive mechanism. Token reward systems can incentivize short-term behavior at the expense of long-term sustainability. Participants may prioritize actions that yield immediate rewards rather than contributing to the overall health and growth of the ecosystem. In some token economies, a small number of participants or entities may accumulate a disproportionate amount of wealth, leading to centralization and inequality. This concentration of tokens can undermine the decentralization ethos that many blockchain projects aim to achieve. That said, several platforms have worked to fix what they believe to be a fundamental challenge with token rewards in crypto. LIX, a loyalty management system, is one such name. And we spoke with Andrew Doxsey — CEO and Co-Founder — to understand the vision for the platform going forward. 1. What primary challenges are you looking to solve with LIX? Loyalty programs are often fragmented, inflexible, and offer limited value, particularly in the realm of tokenized reward systems. We address these issues by providing real-world utility and sustainable value. For example, our tokens are utilized for rewards in partnership with some of the world's leading brands, enabling users to redeem tokens for a wide range of products and services beyond the niche Web3 ecosystem. Currently, our community members can shop on affiliate platforms like ComAve, which offers shopping experiences both in-store and online with major football clubs, and redeem rewards for future purchases at popular retailers such as Amazon, Adidas, Starbucks, and H&M, among others. This approach enhances the intrinsic value of LIX, making it a more stable and reliable incentive for long-term participation and growth in the loyalty program. Many consumers are part of multiple loyalty programs, each with its own rules and rewards. In the future, our plan is to integrate these programs into a global loyalty coalition model. This model will allow thousands of brands and various sports communities to interact within a unified space. Here, loyalty rewards can be earned and redeemed in a fair and transparent manner, facilitated by smart contract-driven automation. 2. What are the platform’s unique solutions, and how do you envision it working? We leverage blockchain to redefine loyalty programs by ensuring seamless interoperability and efficient management through smart contracts. These features are crucial for reducing the complexity typically associated with blockchain-based operations, making it user-friendly even for those without prior blockchain knowledge. By automating the creation and management of digital wallets and transactions, the typical barriers to entry for users and merchants can be avoided. This simplicity is crucial for ensuring widespread adoption and proved especially effective in boosting fan engagement during large-scale sports events, as experienced at the FIFA World Cup fan zones in 2022. There, our tokenized loyalty solution was implemented across over 300 restaurants, where fans benefited from the real-time settlement of loyalty points. Participating merchants also enjoyed reduced administration usually associated with the reward reconciliation. 3. What strategies for scaling are you looking at? How do you believe the market will perceive LIX? We aim to enhance our platform's capabilities and extend our reach within and beyond the sports sector. Following on from our track record with European football clubs, our growth strategy includes deepening existing partnerships and exploring new ones in diverse fields such as cricket in Asia, and basketball, American football, and ice hockey in the US. In recent years, Starbucks has been at the forefront of loyalty programs, enabling customers to earn and manage rewards through their mobile apps while using data analytics to tailor offers to individual preferences. The integration of purchases with point accumulation gives a logical and consumer-friendly approach. We aim to extend this advanced loyalty concept by offering a platform that hundreds of brands can utilize, especially those that lack the technical resources to develop such initiatives independently. We believe the perception is one of innovation and significant potential impact in reshaping how loyalty is conceived and executed globally. 4. Does it work with gaming alone? Or are there alternative use cases? No, LIX rewards are not confined to any specific industry. Our platform's architecture supports a range of applications across multiple industries, highlighting the versatility through API integrations across various business models, from retail to food service. For example, our integration with POS systems like Tamias and Spectrum Performance allows customers to earn rewards by scanning their receipts. This feature will be utilized again at the Copa America fan zones this summer in the US. Additionally, our collaborations with sports fan engagement platforms such as ComAve, in partnership with clubs like AC Milan, AFC Ajax, and Crystal Palace, demonstrate how our features can engage sports fan communities effectively. ​​ The "Fan Photo Challenge" is a social media engagement campaign designed to boost fan interaction and brand loyalty by encouraging fans to post themed photos in support of their favorite team or brand. Participants will use designated hashtags and tag the brand's official account to earn points in their loyalty program, with additional points awarded for posts that achieve significant likes, shares, or comments. ​​Incorporating rewards into user experiences can significantly enhance engagement and motivate participation across diverse platforms. From educational achievements and fitness goals to community service and customer feedback, rewards such as discounts, recognition, and virtual goods incentivize desired behaviors. By strategically implementing rewards systems, organizations can boost long-term engagement, create loyalty, and drive continuous interaction in sectors ranging from healthcare and sustainability to corporate settings and public transportation. 5. How do you believe the future of blockchain gaming will play out going forward? As awareness and understanding of blockchain technology expand, we anticipate that more gamers and developers will embrace blockchain gaming, leading to its broader adoption across the industry. The play-to-earn model is particularly appealing as it allows players to earn real-world value through in-game activities. With the increasing adoption of virtual gaming spaces and mixed-reality headsets, we expect the gamification of everyday activities to offer rewards, further blurring the lines between gaming and real-world value. Conclusion At the end of the day, token rewards remain a critical part of any project’s engagement strategy. And as products look to optimize their reach, everyone expects them to play a continually critical role going forward. In recent years, token rewards have become a popular mechanism for incentivizing various behaviors, ranging from participation in online communities to driving specific actions within decentralized networks. However, despite their widespread adoption, token reward systems often encounter significant challenges and criticisms. From issues of sustainability to concerns about fairness and effectiveness, several key problems need to be addressed. In this article, we'll explore what's wrong with token rewards and propose potential solutions to mitigate these issues. One of the fundamental criticisms of token rewards is their often speculative nature. Many tokens lack intrinsic value beyond their utility within a specific ecosystem. This can lead to volatility and instability, making it difficult for participants to rely on them as a consistent incentive mechanism. Token reward systems can incentivize short-term behavior at the expense of long-term sustainability. Participants may prioritize actions that yield immediate rewards rather than contributing to the overall health and growth of the ecosystem. In some token economies, a small number of participants or entities may accumulate a disproportionate amount of wealth, leading to centralization and inequality. This concentration of tokens can undermine the decentralization ethos that many blockchain projects aim to achieve. That said, several platforms have worked to fix what they believe to be a fundamental challenge with token rewards in crypto. LIX, a loyalty management system, is one such name. And we spoke with Andrew Doxsey — CEO and Co-Founder — to understand the vision for the platform going forward. 1. What primary challenges are you looking to solve with LIX? Loyalty programs are often fragmented, inflexible, and offer limited value, particularly in the realm of tokenized reward systems. We address these issues by providing real-world utility and sustainable value. For example, our tokens are utilized for rewards in partnership with some of the world's leading brands, enabling users to redeem tokens for a wide range of products and services beyond the niche Web3 ecosystem. Currently, our community members can shop on affiliate platforms like ComAve, which offers shopping experiences both in-store and online with major football clubs, and redeem rewards for future purchases at popular retailers such as Amazon, Adidas, Starbucks, and H&M, among others. This approach enhances the intrinsic value of LIX, making it a more stable and reliable incentive for long-term participation and growth in the loyalty program. Many consumers are part of multiple loyalty programs, each with its own rules and rewards. In the future, our plan is to integrate these programs into a global loyalty coalition model. This model will allow thousands of brands and various sports communities to interact within a unified space. Here, loyalty rewards can be earned and redeemed in a fair and transparent manner, facilitated by smart contract-driven automation. 2. What are the platform’s unique solutions, and how do you envision it working? We leverage blockchain to redefine loyalty programs by ensuring seamless interoperability and efficient management through smart contracts. These features are crucial for reducing the complexity typically associated with blockchain-based operations, making it user-friendly even for those without prior blockchain knowledge. By automating the creation and management of digital wallets and transactions, the typical barriers to entry for users and merchants can be avoided. This simplicity is crucial for ensuring widespread adoption and proved especially effective in boosting fan engagement during large-scale sports events, as experienced at the FIFA World Cup fan zones in 2022. There, our tokenized loyalty solution was implemented across over 300 restaurants, where fans benefited from the real-time settlement of loyalty points. Participating merchants also enjoyed reduced administration usually associated with the reward reconciliation. 3. What strategies for scaling are you looking at? How do you believe the market will perceive LIX? We aim to enhance our platform's capabilities and extend our reach within and beyond the sports sector. Following on from our track record with European football clubs, our growth strategy includes deepening existing partnerships and exploring new ones in diverse fields such as cricket in Asia, and basketball, American football, and ice hockey in the US. In recent years, Starbucks has been at the forefront of loyalty programs, enabling customers to earn and manage rewards through their mobile apps while using data analytics to tailor offers to individual preferences. The integration of purchases with point accumulation gives a logical and consumer-friendly approach. We aim to extend this advanced loyalty concept by offering a platform that hundreds of brands can utilize, especially those that lack the technical resources to develop such initiatives independently. We believe the perception is one of innovation and significant potential impact in reshaping how loyalty is conceived and executed globally. 4. Does it work with gaming alone? Or are there alternative use cases? No, LIX rewards are not confined to any specific industry. Our platform's architecture supports a range of applications across multiple industries, highlighting the versatility through API integrations across various business models, from retail to food service. For example, our integration with POS systems like Tamias and Spectrum Performance allows customers to earn rewards by scanning their receipts. This feature will be utilized again at the Copa America fan zones this summer in the US. Additionally, our collaborations with sports fan engagement platforms such as ComAve, in partnership with clubs like AC Milan, AFC Ajax, and Crystal Palace, demonstrate how our features can engage sports fan communities effectively. ​​ The "Fan Photo Challenge" is a social media engagement campaign designed to boost fan interaction and brand loyalty by encouraging fans to post themed photos in support of their favorite team or brand. Participants will use designated hashtags and tag the brand's official account to earn points in their loyalty program, with additional points awarded for posts that achieve significant likes, shares, or comments. ​​Incorporating rewards into user experiences can significantly enhance engagement and motivate participation across diverse platforms. From educational achievements and fitness goals to community service and customer feedback, rewards such as discounts, recognition, and virtual goods incentivize desired behaviors. By strategically implementing rewards systems, organizations can boost long-term engagement, create loyalty, and drive continuous interaction in sectors ranging from healthcare and sustainability to corporate settings and public transportation. 5. How do you believe the future of blockchain gaming will play out going forward? As awareness and understanding of blockchain technology expand, we anticipate that more gamers and developers will embrace blockchain gaming, leading to its broader adoption across the industry. The play-to-earn model is particularly appealing as it allows players to earn real-world value through in-game activities. With the increasing adoption of virtual gaming spaces and mixed-reality headsets, we expect the gamification of everyday activities to offer rewards, further blurring the lines between gaming and real-world value. Conclusion Conclusion At the end of the day, token rewards remain a critical part of any project’s engagement strategy. And as products look to optimize their reach, everyone expects them to play a continually critical role going forward.

What Is Wrong With Token Rewards And How to Fix It

If you’re following any influencers online, better check if they’re real or artificial, because in the recent wave of AI-based innovations, are the latest. virtual influencers In 2018, magazine issued its ‘25 Most Influential People on the Internet’, a roundup of individuals or groups that generated an exceptional worldwide effect on social media and digital communication throughout the year. Among the featured personalities, the Instagram model , with an estimated net worth range from US$10-US$16 million dollars, is not real. Time Miquela Souza Souza isn’t the only one. Check out on Instagram, a virtual celebrity created by Avtr Meta Labs in 2022, or , who has worked with brands like L’Oreal, Apple, Titan EyeX, and many more. Naina_avtr Kyraonig Meaning: she is a virtual influencer. Although today’s digital platforms are populated by AI-powered and AI-generated content, which includes algorithm-driven programmatic advertising to creative content, such as posts completely written by AI-writing tools such as ChatGTP, the phenomenon of virtual influencers is a weird one and has been redefining how virtual and real persons interact and build online bonds. A look at all platforms and lets us know that virtual influencer popularity is peaking on Instagram probably because of the social media’s inherently visual nature. Thanks to advanced Computer-Generated Imagery (CGI) techniques and the tactical usage of narrative strategies typical of Instagram storytelling, virtual influencers make extremely accurate avatars with different levels of anthropomorphism, human likeness, and personality. social media First, we had chatbots doing the same, but the fact that they are disembodied kept a distance. However, artificially generated virtual influencers come quite close to sounding and looking like their human counterparts, and they’re seen coexisting on the same social media platforms. Just like any human influencer, virtual influencers have human-like storylines and pictures with humans. In fact, they even publicly interact with human users in their comment sections, and they often advocate for political and social causes. Most significantly, they endorse services and products on social media by partnering up with brands like Gucci, Samsung, and Adidas, so that they’re just as good an option as human influencers. These virtual influencers are wielding the same impact that a human influencer does. A look at the comments that Naina_avtr receives says it all. People are just as equally smitten. This reminds me of , the 2002 Hollywood movie starring Al Pacino and Evan Rachel Wood, where a virtual starlet takes the world of cinema by storm. The difference here is that people are aware of the artificiality of these influencers. Simone According to a , in line with the idea that individuals apply human social rules when interacting with computers, disclosing the synthetic nature of a fully anthropomorphized virtual persona does not affect influencer and brand perceptions. study Despite virtual influencers’ objective lack of capacity to perceive and feel affective and sensorial information, their acceptance by the users remains unhindered when they use an emotion-based communicative style. The social and business implications for companies aiming to implement virtual influencers successfully are high “Despite virtual influencers’ objective lack of capacity to perceive and feel affective and sensorial information, their acceptance by the users remains unhindered when they use an emotion-based communicative style. The social and business implications for companies aiming to implement virtual influencers successfully are high,” the study says. What does this say about influencers at large? What does this mean for human influencers? Maybe, an influencer’s image is already something of a fantasy, which is why even after knowing about the artificiality of an influencer doesn’t matter to the audience. So should human influencers be worried about losing their jobs? Like many other creator job holders, they probably should. Building a virtual influencer is easy, cost effective, and way less fussy. They also say exactly what brands want them to say, and most importantly, the audience doesn’t mind that they don’t physically exist. This article was originally published by on Navanwita Bora Sachdev The Tech Panda.

Virtual vs Human Influencers: Redefining Human Computer Bonding

There are over 200 million influencers in the world – and here, we are talking only about those monetizing their content. There are even more others – those who haven’t received money for their efforts just yet. But they are clearly on their way: the influencer marketing industry is growing year by year; the statistics speak for themselves: And so what? For brands, this means influencer marketing is the channel they can’t ignore. Actually, it is the channel to attract the most interested, engaged, ready-to-pay audiences right now. The further we go, the more brands understand it and allocate their budgets for influencer marketing: So, influencer marketing, once a field dominated by celebrities (remember Britney Spears, Beyoncé, and Pink ? Yeah, we do: 20 years ago, such commercials were the ancestors of modern influencer endorsements), has transformed over the years. drinking Pepsi Now, anyone with a substantial online following can be an influencer, creating more opportunities for brands to connect with diverse audiences. This strategy has become crucial in digital marketing due to its effectiveness in reaching and engaging target consumers through social media. Here’s one more fact that makes it even more important: 4.95 billion people on Earth are already using social media platforms – it’s 61% of the planet’s population, and the number is growing. An average consumer uses 7 social media platforms a month. What do you do considering all this? The answer is simple: leverage the power of influencer marketing, of course. But how? How to build an influencer marketing strategy that actually works and brings maximum profit? Here, the answer will be longer and more complex – read further to learn! In this article, the experts from offer a clear and straightforward guide on developing a successful influencer marketing strategy. Famesters influencer marketing agency Get practical advice and insights, understand influencer marketing better, and start using it wisely. Building a Successful Influencer Marketing Strategy and Creating a Plan Creating an effective influencer marketing plan involves a series of strategic steps, each critical to the campaign's success. Remember that all of the plans for your marketing, including this one, have to align with the overall brand’s strategy and objectives, otherwise, neither the plan, nor the influencer marketing strategy will actually work or even make sense. In other words, check the reality, and tie your goals and plans to it. In the end, it's crucial that your influencer marketing efforts are not in isolation, but are a cohesive part of your overall brand strategy. Here's why alignment matters: : Ensures that the influencer's content resonates with your brand's voice and overall marketing messages. Consistency in Messaging : Guarantees that the influencers' followers match your target customer profile, leading to better campaign outcomes. Target Audience Alignment : Aligning strategies ensures optimal use of budgets and resources, avoiding duplication of efforts across different marketing channels. Resource Optimization Identifying and Defining Your Marketing Goals The foundation of all successful influencer marketing strategies lies in clearly identifying and defining your marketing goals. These goals can vary greatly depending on your brand's needs and the stage of your business. For example, iGaming brands may need to drive new registrations and FTDs, while gaming brands may focus on installs. Here are some common objectives: : Increasing the visibility and recognition of your brand among your target audience. Brand Awareness : Gathering information from potential customers to nurture them towards making a purchase. Lead Generation : Directly boosting the number of products or services sold, often tracked through affiliate links or promo codes used. Sales : Engaging existing customers to foster repeat purchases and long-term loyalty. Customer Loyalty and Retention Your goals should be specific, measurable, achievable, relevant, and time-bound (this is what we call SMART) to ensure they guide your influencer marketing strategy effectively. Budgeting for Influencer Marketing Influencer marketing budgets can vary widely, depending on the scale of your campaign and the type of influencers you plan to collaborate with. Compensation models include direct monetary payments, commission-based earnings, and non-monetary perks like free products or exclusive access. Monetary compensation is used the most, and many influencers prefer it. Allocate your budget based on your marketing goals and the expected ROI. For instance, brand awareness campaigns may require a broader reach, potentially needing more investment compared to targeted lead generation campaigns. Also, remember that you need to define what part of your budget will be set for testing. It’s especially important when you are stepping into new markets and trying the waters: in the beginning, even with thorough preliminary research, you can’t be 100% sure your influencers of choice and selected types of content will perform perfectly. The Famesters agency experts have an experience of over 7 years on influencer marketing – it helped us crystalize an optimal strategy for testing, and here’s our advice. We suggest using 40% of your budget for testing to reveal the best-performing influencers, content types, CTAs, etc. Then you can scale, already knowing you have selected the best directions and reduced risks. : Yes, you totally can and even must negotiate prices with influencers and make them fit into your budget. Some influencers may set prices out of the blue just because they are inexperienced and don’t know the market yet; others just hope to get more for their efforts and check if it’s possible with you. Here’s a pro tip from Famesters experts Research the market, learn the CPMs, and negotiate the prices – it’s almost always possible to get a better deal than you are offered from the beginning. Choosing Campaign Types and Key Messaging : It depends on your goals. You might opt for sponsored posts, brand ambassadorships, giveaways, or takeovers. If you need more creative ideas, just ask the influencers: nobody knows what works for their audiences better than they do. Select the Right Campaign Type Develop clear, compelling messages that influencers can incorporate into their content. Ensure these messages align with your brand voice and campaign objectives. Craft Your Key Messages: This doesn’t mean you have to write an entire script for each influencer, and definitely, you shouldn’t require influencers to follow your scripts with no swinging at all. We’ll talk about it further in the article. Choosing the Right Type of Influencer First, the influencers you collaborate with must align with your brand identity. Carefully check if an influencer you are looking forward to working with actually shares your brand’s values. Otherwise, you may appear in a situation like the , where the brand had to break with the influencer because of his improper behavior and rhetoric. Adidas-Kanye one Also, define the type of influencers you need for your influencer marketing campaign. The small, niche-oriented ones? The big names with large followings? Let’s see the differences: : Typically celebrities with over a million followers. Ideal for large-scale brand awareness campaigns, but can be expensive and may have lower engagement rates. Mega-influencers : Have followers ranging between 100,000 to 1 million. Known for their expertise in their niches, but also having larger followings that value them not only for the expertise, they offer a balance of reach and engagement. Macro-influencers : Possess a following of 10,000 to 100,000. Effective for targeted campaigns due to their higher engagement rates and niche audiences. Micro-influencers : Your friendly neighbors who are also experts. With less than 10,000 followers, they often have the most authentic engagement and are perfect for hyper-local or community-focused campaigns. Nano-influencers Matching the right type of influencer with your marketing goals is key. For instance, a micro-influencer might be the best choice for niche product promotion, whereas a mega-influencer could be more suitable for a widespread brand awareness campaign. Statistics show that brands swing more towards smaller influencers with more authentic content and engaged audiences: Qualifying Influencers and Starting Outreach : Use tools, research, or agencies to find influencers who align with your brand's values and have the right audience for your products or services. You can do it manually, but it’s rather time-consuming. Also, don’t forget to check if the influencers on your list are genuine: there are still some fake influencers committing fraud out there. Identify Potential Influencers : Reach out to these influencers with a personalized approach. Clearly communicate your campaign goals, expected deliverables, and compensation details. Initiate Contact Managing Campaigns : An influencer has to understand well what exactly you need to tell people, and what’s the idea behind your brand, service, or product. Provide Clear Requirements : There always has to be someone (from your company if you do influencer marketing in-house or from an agency if you leverage their expertise) who can answer the questions an influencer may have about your brand, goals, campaign, requirements, etc. There’s always something that has to be negotiated or cleared. Also, the person in touch has to be able to approve the influencer’s draft or suggest corrections to it. Stay in Touch : Keep a close eye on the campaign as it unfolds. Be ready to provide support or feedback to influencers as needed. Monitor Campaign Progress Tracking Results and Refining Strategy : Use predefined KPIs like engagement rates, click-through rates, and conversion metrics to evaluate the success of your campaign. Measure Campaign Performance : Review the campaign data to understand what worked and what didn't. Use these insights to refine your strategy for future campaigns. Analyze and Adjust Influencer Marketing Strategies for Collaborations Effective influencer collaborations are key to the success of your marketing strategy – this is what your target audience will see and interact with, this is what actually needs to make an impact on their purchasing decisions. Here are some best practices to ensure productive and beneficial partnerships with influencers to ensure the success of your campaign: Establish Authentic Long-Term Partnerships After selecting the influencers whose values and audience align closely with your brand, try to to enhance credibility. Building genuine relationships with influencers helps show them and their audiences that your brand is not just another one in an endless line of monotonous advertisers, but is truly useful and trustworthy. establish authentic long-lasting partnerships Building long-term relationships with influencers can lead to more authentic and impactful promotions. Audiences tend to respond better to ongoing, consistent endorsements. . Understand their goals and preferences – this way you can establish a partnership based on mutual respect and shared objectives. Engage With Influencers Beyond Transactional Interactions Most of the brands using influencer marketing prefer to continuously work with the same influencers as they perform better than one-off partners: No, it doesn’t mean you can’t get rid of one-off campaigns, at least because everyone needs testing. So, here’s the next thing. : Short-term collaborations can be beneficial for specific campaigns, such as product launches or event promotions. Assess your goals to determine if a one-off partnership is more appropriate. Evaluate the Need for One-Off Campaigns Allow Creative Freedom While Maintaining Brand Alignment : They know their audience best. Allow them creative freedom to present your brand in a way that feels natural and engaging to their followers. Respect Influencers’ Creativity : While giving creative freedom, it's crucial to provide clear guidelines about your brand’s values, messaging, and any non-negotiables to ensure the content remains aligned with your brand. Set Clear Guidelines : So, based on the previous two points: ensure that the content strikes the right balance between showcasing your brand’s message and maintaining the influencer’s unique style and voice. Balance Brand Message and Influencer Style This has to be the balance between the influencer’s creativity, their knowledge of their audience preferences, and your brand’s requirements. : Work together with influencers in the content creation process. This collaboration can bring fresh perspectives and innovative ideas that resonate well with the target audience. Collaborate on Content Creation Bottom Line How to create an influencer marketing strategy depends a lot on your brand’s niche, product’s specifics, target audience, and overall goals. But in the end, there are influencer marketing strategies that work the best, and they are: use SMART, be respectful towards influencers and embrace their creativity, build long-lasting relationships, and make your goals and values clear. Then launch, monitor, evaluate, adapt, and adjust to get maximum results and the highest ROI possible. Influencer marketing is about more than just working with popular people online; it's a strategy that requires careful planning and wise choices. To make the most of it, you need to set clear goals, choose the right influencers, and manage your budget wisely. Remember, the goal is to build real, trust-based relationships with influencers who genuinely match your brand's style and values. This approach helps create authentic and effective promotions that resonate with your audience. Staying flexible and up-to-date is crucial. Done right, influencer marketing can significantly boost your brand's presence and connect you with your audience in meaningful ways. Famesters agency is ready to help you with these challenges – to start now! contact us

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What a year 2023 was. We saw fires, droughts, floods, wars, coups, and other disasters galore. Thousands of small, insignificant events have also come, gone and will soon be forgotten. Top 10 off the top of my head, and for posterity: The Paris Trash Strikes, The OceanGate Submarine Disaster, Colleen Ballinger’s Ukulele Apology, Barbenheimer, The Boston Cop’s Slide, The Montgomery Riverfront Brawl, Burning Man Getting Rained Out, Lauren Boebert At The Theater, The Eras Tour’s Earthquake, and Henry Kissinger’s Death. And through it all… AI made the news. Enough so that it sometimes seems little else matters in the world (untrue!). And though many (but not all) of my tech predictions for 2023, 2022, 2021, 2020, 2019, and 2018 have fallen flat, there are two reasons why you should keep reading this article. Firstly… because predictions are fun! Secondly, the knowledge gained through planning for the future is crucial to the selection of appropriate actions as events unfold. Predictions can act as catalysts to steer the conversation in the right direction. This is particularly relevant when it comes to the ever-evolving world of . We don’t know the answers, but we can at least ask useful questions. Artificial Intelligence 1. A “lawless” Chatbot gets 10M+ daily active users Most LLMs today are uncomfortable with controversial or sensitive topics, whether that be political discourse or erotic exchanges. OpenAI, Google, Microsoft, and the like have banned such conversations for supposedly obvious reasons. Users, however, have repeatedly made it clear that they’re interested in more liberated AI interactions. Not only do jailbreaking techniques spread like wildfire, but we’ve also seen a dozen open-source or tailor-made versions of “ChatGPT with fewer restrictions” come to be (Grok, Replika…). These projects have not (yet) achieved mainstream popularity but nevertheless hint at the market potential for a less constrained AI experience. As open-source models continue to evolve and become more sophisticated, it’s likely that a company will soon manage to fully harness its potential, strip away all guardrails, and launch a “lawless” chatbot interface with minimal to no restrictions. If 10% of frustrated ChatGPT were to migrate to it, this new tool would quickly reach 10M daily active users. The potential for profitability in this venture is immense, but plenty of questions about AI governance / ethical considerations will remain. Is no rule the best rule when it comes to AI? We’ll know in 2024. 2. People fall in love with AIs With more and more data and algorithms being readily accessible and usable, it’s only a matter of time before we use those tools to counteract the loneliness epidemic brought about by social media and other related social technologies. It’s already started, in fact. Replika, for example, sells chatbots that are “Always here to listen and talk” and “Always on your side.” When it announced that it would be getting rid of what it calls “explicit role-play,” users very explicitly said they were using these features to fight loneliness. “This is not a Story about People Being Angry They Lost Their “SextBot,” one wrote, “It’s a Story About People Who Found a Refuge From Loneliness, Healing Through Intimacy, Who Suddenly Found It was Artificial, not Because it Was an AI…Because it Was Controlled By People”. There’s also , which offers AI companions that weigh heavily toward the virtual girlfriends/boyfriends territory. botify.ai Blade Runner 2049, Her… we know how this movie goes. Today, an AI girlfriend costs $11.99 a month. For those with no other options, falling for an AI, which will happen in 2024, may be better than nothing. There are, of course, drawbacks. Magdalene J. Taylor, for example, reminds us that “these people are excited about the fact that they can get what they want from women and femininity and sexuality without actually having to have women be involved at all.” Which is, indeed, grim. 3. AI biases get worse AI bias is easy to understand… and hard to fix. In short, the data used to train algorithms comes from The Real World, which is plagued by prejudice (on gender and race…). When AI models are trained on said data, they perpetuate these biases. This is particularly evident in the way AI portrays certain professions (though some efforts have been made by MidJourney, at least). This is particularly concerning when considering very real and current AI uses, such as police facial recognition or hiring algorithms. Initiatives to combat this abound. OpenAI, for example, uses reinforcement learning from human feedback to steer AI outputs towards less biased responses. Similarly, startups like Runway are exploring using synthetic data sets to train their models (more on that below). However, these solutions are superficial fixes that mask rather than truly address the underlying biases in society. And society is not changing. Just look at ongoing struggles against biases in housing, employment, and law enforcement. In 2024, bias will persist as an inherent feature of most generative AI models… because we’re too lazy to fix the physical world. 4. Tech companies buy clean/synthetic data 2023 was the year of AI. This is an exciting time for many people… and a scary one for others. Ironically, the companies that are likely stressing out most about AI right now are the ones creating it. That’s because as AI digests and reproduces content, it is ruining every single platform with a mountain of nonsense. It is poisoning Spotify, YouTube, Google, and Facebook. Over time, it will get harder to train new AIs… as the quality of the data used will be less/heavily influenced by millions of AI-generated pieces of content. One might argue that the best way out is to identify AI data and leave it out of training sets, but that’s famously difficult. No, the only way out is to produce and sell 100% certified non-contaminated data sets. This industry-wide need will lead to the creation of a new type of company, from which social media platforms will buy training data sets to train their algorithm. And trust me, they will be expensive. They will be all the more expensive because I believe they will have the added benefit of being commercially viable to avoid the avalanche of copyright/bias lawsuits that are about to befall our tech overlords. The Zucks, Musks, and Spiegels of this world will be forced to invest to bring back trust to their platform, without which they are doomed. Adobe was the 1st to launch a “commercially safe” model. They won’t be the last. In 2024, it will be a good time to start a “Synthetic Data” company. 5. AI anchors become a waiting-room staple There are a lot of TVs not in homes today — 219m TVs total in the U.S., even after a decade of cord-cutting — and those TVs show content, which costs money to produce and license. They show CNN in airports, 80s sitcoms re-reruns in waiting rooms, cheap cooking shows in cheap hotels… the list goes on. In short, there exists a subspace dimension of streaming services watched by, from what I can tell, no one, where ads play in between TV shows and movies that don’t really exist in any culturally meaningful way, like the streaming video equivalent of two cameras pointing at each other. And that is where AI-generated content will launch initially. We’re not yet ready (in 2024 at least) for Generative Artificial Intelligence to create entire personalized movies — which, by the way, already exists and is called TikTok. We are, however, ready for the dystopian nightmare that is AI news. An AI start-up, aptly named “Channel 1”, is promising a new news network powered entirely by AI-generated hosts. You can watch the demo here. While dystopian, it will probably work and become the norm; it’s cheap to produce, doesn’t require much input, and boomers in the waiting room won’t know the difference. Hollywood (and content as a whole) is a dying breed, except for AAA content. My personal theory is that this type of visual netherworld will eventually swallow every streaming service that isn’t Netflix, Amazon Prime, and maybe Apple TV and Disney+. In 2024, the news will be AI-generated, and the person telling it to you will be fake. What that will do to fake news, only time will tell. I’d wager it won’t be good. 6. Apple pulls a privacy spin on AI Over the past decade, Apple has lauded itself as a stalwart defender of its customers’ privacy. It is one of the many reasons it has become not only the most valuable company in the world but also the most admired. The company is no doubt seeing all the frenzy going on around AI today and thinking they could leverage that trust to kneecap the market, just as they did to the advertising market two years ago. In 2024, Apple will release a new and improved Siri, as well as AI-first hardware, which will immediately hurt its competitors. They’ll do it by advertising end-to-end encryption, on-device processing, minimal data collection, user consent and control… and a seamless integration into its current ecosystem. Sure, they don’t have the computing and tech capabilities today… but when has that ever stopped them? 7. Calls of AI-led job losses are exaggerated Most people seem to think that AIs will replace jobs en masse. Why wouldn’t it, since it can do the exact same tasks a human can, sometimes better? But the authors of a recent paper titled “Reports of AI ending human labour may be greatly exaggerated”, seem to think otherwise. The paper explores the effects of AI-enabled technologies on jobs and wages in 16 European countries. It employs data from Eurostat’s Labour Force Survey and uses two proxies to measure potential AI-enabled automation: the AI Occupational Impact (“which links advances in specific applications of AI to abilities required for each occupation”) and a measure of “exposure” to AI. Intriguingly, the study finds that occupations more exposed to AI technologies actually see an increase in employment share. Specifically, a 25-percentile increase in AI exposure correlates with a 2.6% to 4.3% rise in sector-occupation employment share. This finding contradicts the popular belief that AI predominantly replaces human labor. Instead, it suggests that AI may complement or even boost employment in certain sectors. Though the study has a handful of issues (it doesn’t include the “ChatGPT years,” for one), I believe its core conclusion is solid. When Excel came out, we didn’t see less accountants. We saw more as they were able to tackle more complex, ever-evolving financial structures. In 2024, we will freak out about AI taking jobs… but these claims will be greatly exaggerated. 8. Spotify creates AI music In April 2023, the music industry was rocked by a seismic shift when a synthetic song falsely attributed to Drake and The Weeknd went viral. This event marked a turning point, exposing the potential for AI to imitate popular artists. Lawyers have already jumped to action, but too late. The cat is out of the bag. Soon, armies of algorithms will devour Indie bands’ content to learn from them and help companies pump out better, more commercially successful songs. I’d put my money on Spotify to be the first out the gate. They’ve said they aren’t even considering banning AI-generated music… because they want to benefit from it. Spotify has managed to reduce the world’s entire audio experience to one app. In doing so, it has acquired a mountain of data: what demographics listen to what songs, what gets searched, paused, favorited, skipped, shuffled, in what context… All in all, more than 100 billion data points are created every day on the platform. No artist, recording company or news aggregator can compete with this amount of raw information. Spotify knows exactly what everyone’s taste is and will be able to create and propose perfectly calibrated songs without having to pay artists. In 2024, this data will be used to create decent artificially generated music, created not through human ingenuity, but through algorithms. 9. Bad actors use AI to meddle in global democracy In a world where AI is becoming deeply integrated into everyday life, its influence inevitably extends to global elections. Right on time, too: 2024 is a record year for elections around the world. With elections in 50 countries, more than 2 billion voters will head to the polls in countries including the United States, India, Mexico, and South Africa. Bad actors will be paying attention to many of these elections. In 2024, AI systems will be used to try and manipulate electoral outcomes in various countries. AI-generated deepfakes and misinformation campaigns will proliferate and threaten the very fabric of global democracy. That will lead to a series of international incidents and culminate in an effort to create better rules to control the technology. It’s going to be a fun year for political journalists. 10. Studios create AI-first games that never end Have you ever wanted to play a game where NPCs adapted perfectly to your in-game behavior? A game that adapted to real life? To your mood? In 2024, a new paradigm will become possible as studios leverage AI to reinvent gaming’s nature. Ready for a world salad? Here’s what this new gaming paradigm will look like. Procedural content generation will ensure limitless environments and challenges, while dynamic storytelling will adapt to player choices to create unique narrative arcs. Generative agents powered by large language models will create incredibly lifelike companions, turbo-charging games with NPCs capable of passing the Touring test. Adaptive difficulty and player behavior learning will tailor difficulty and content to individual preferences, enhancing engagement. Incorporation of real-world data will continually refresh the game’s relevance. Community-driven content will allow for an ever-expanding universe, and cross-platform experiences will interconnect different games. Ultimately, autonomous AI could independently evolve games, introducing new features and fixes, heralding an era where games continuously grow and change, providing infinite exploration and entertainment possibilities. Now, say that in one breath. Happy gaming. 11. AI hangover hurts companies As many of this article’s entries highlight, we’ve reached peak AI. This is particularly true in the corporate world; millions of projects have been launched in 2023, in offices the world over. Companies have moved at breakneck speed to capitalize on the hype. This leads to two problems for 2024. First, many companies are in “POC purgatory”: projects are getting stuck in the Proof Of Concept phase and failing to scale because everyone abandons the hard work once external marketing is done. If you remember the NFT hype (whatever happened to Nike, Adidas, McDonalds… NFTs?), you know exactly what I mean. This is a risk for many players, as the ones who are not able/willing to do the hard work of integrating AI into the processes will be left in the dust. Secondly, AI decelerationists are emerging in many positions of power — a healthy sign of the corporate world’s immune system kicking in. They want to move a lot slower than they have been up until now for safety reasons. Those actors, though I respect them, will get eaten alive by less ethical companies while they have smart and reasoned discussions throughout 2024. In 2024, AI slows down… a little. 12. We talk more about AI’s environmental cost As AI becomes more integrated into our lives, its energy use, notably by major cloud computing providers, will significantly contribute to greenhouse gas emissions. This is something we’re trying to reduce, not increase. As this problem becomes more known, consumers will begin to urge companies to optimize AI’s energy efficiency. Governments, meanwhile, will develop better policies and support sustainable AI development. Companies will fight back at first (obviously), but one might hope that their many talks of sustainability are more than just greenwashing. In 2024, Green AI will become the talk of the town. Technology tends to hold a dark mirror to society, reflecting both what’s great and evil about its makers. Though a lot of the above predictions are dystopian, it’s important to remember that technology is often value-neutral. It’s what we decide to do with it day in and day out that defines how it affects us. Our influence may be as small as sending a disapproving message to a corporation on social media or as big as voting a politician out of office if they prioritize corporation over people. Our actions matter, and it’s up to us to ensure that these predictions either do or don’t become a reality. Good luck out there. Also published . here

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